Results tagged “InDesign”

Visiting 21st Century Classrooms: Lessons Learned

2 boys looking at photoI joined Adobe four months ago as an Education Advocate. My job is to focus on supporting creative teaching and learning in Kindergarten through 12th grade. Since I started, I visited 26 teachers in 25 schools and saw nearly 800 students engage with Adobe’s creative software across California and the Province of Alberta. In this blog, I want to share the top three lessons I learned from these educators and students.

1. Students are creating incredibly high-quality digital art and media

During my seven weeks on the road, I was constantly impressed by the work students were producing, their creativity and knowledge of Adobe products. For example:

  • Students at Palo Alto High School (California) design professional-quality spreads using InDesign, mirroring the style of famous artists like Ellen Lupton, Peter Max, and Saul Bass.
  • A 3rd grade teacher at Cranston Elementary School (Alberta) teaches his students Photoshop Elements and Photoshop Touch to produce a music video.
  • Edmonton Catholic School District (Alberta) holds an annual Film Festival. This year’s Best Film was so impressive, most people don’t realize that the student who made it was only 15 years old!

2. Students are passionate about creativity

We talk a lot about creativity at Adobe, but students don’t need any convincing—they already know how essential self-expression and creativity are. I met a student at New Tech High School (California) who spends all of his free time (and much of his time in school) making movies and creating digital art. At 14, he has a Flickr account with more work than many artists! Another student at Valhalla High School (El Cajon, California) works 40 hours a week during the summer creating a gamified classroom system for his teacher so that every media arts student can have a personalized, creative experience in class.

3. Students quickly learn tools that allow them to be creative

Students are passionate about creativity and they love using industry-standard tools that help them express themselves fully. In just one semester, a student can go from being a Photoshop novice to designing the school newspaper in InDesign or even getting a summer internship with a local design firm. One student from Old Scona High School (Edmonton, Alberta) told me how she learned to code when she was just 9 years old when her father got a book on coding. Nearly ten years later, she’s using Dreamweaver to build a custom website for her dad’s company and she secretly let me know that her web design skills far surpass those of her dad’s!

And this is just the beginning. Stay tuned for more stories about inspiring students and educators who are redefining creativity and ensuring that classrooms are powerful sites for creating and learning. If you have a great story to share, don’t be shy, let us know!

Major Update to Creative Cloud Now Available

Holy cloud computing Batman.  Adobe has released a big, huge, enormous update to Creative Cloud this early summer evening (it’s summer here in California, Southern hemisphere folks).  We have 15, count ‘em, new desktop applications – now branded CC to signify their future as connected, socially-integrated apps.  That’s Photoshop, InDesign, Dreamweaver and many, many (ok, twelve) more.

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And no, that doesn’t mean you have to be connected to the Interwebs to use them or that Photoshop is now “in the browser”, as I overheard some tech guru tell someone the other day. Adobe evangelist, the great Terry White, busted those myths a wee while back, here.  The CC apps are just part of what we have to offer, with new community and publishing services integrated into the Creative Cloud experience.

Check out what the creative cloud team is saying, here.

Thanks again for using Creative Cloud. If you have any questions or comments, please post them in our forums, where we are continuing the conversation.

 

 

 

Making Animated HTML5 Content

Check out John Nack’s blog where there is a video of Adobe VP Paul Gubbay showing off early looks at some technology that will help designers and developers create better HTML5 animations:

Included are demos of:
- Animating in the new Adobe Edge app (on Adobe Labs)
- Turning that output into an app using PhoneGap
- Using Flash Professional to export animation as HTML
- Running CSS Shaders in WebKit
- Enabling “liquid layout” from InDesign

Go to John’s blog now and watch.

Also, check out a recording of last week’s Financial Analyst meeting to see where these demos were intially shown and to understand how they fit into Adobe strategy moving forward.

Adobe Creative Cloud and Adobe Creative Suite: New Choices for Customers

At our recent MAX conference, we announced the Adobe Creative Cloud – a groundbreaking initative that we believe will radically redefine the creative process. We’re excited about this new offering – it brings immense value to our customers allowing them to continue creating amazing things in whatever environment they choose.

The Adobe Creative Cloud consists of:

  • Desktop Applications — Every tool that is currently in Adobe Creative Suite Master Collection, such as Photoshop®, InDesign®, Illustrator®, Dreamweaver®, Premiere® Pro, After Effects®, as well as innovative new tools that are currently in beta, such as Adobe Edge and Muse.
  • Touch Apps – Starting with the six Adobe Touch Apps announced at MAX , 2011 – Adobe Collage, Adobe Kuler, Photoshop Touch, Adobe Debut, Adobe Proto and Adobe Ideas.
  • Services – A version of Adobe’s Digital Publishing Suite for delivering interactive publications on tablets, a tier of Adobe Business Catalyst for building and managing websites, and access to cloud-based fonts for website design from our acquisition of Typekit.
  • Community –Collaboration features that allow members to share their creative work with other Creative Cloud members and forums to discuss and inspire new ideas.

We are excited to announce that membership to the Adobe Creative Cloud will be available in the first half of 2012 at a price of $49.99 per month for individuals and $69.99 per month per seat for workgroups, both for an annual plan.

Our move to this membership model allows us to keep our customers up to date with the latest Adobe innovations in our tools and related services. Creative Cloud will provide maximum flexibility, offer lower cost of entry, and add cutting-edge innovation on an on-going basis to keep our customers ahead of the changing technology and device landscape.

For customers who prefer to remain on the current licensing model, we will continue to offer our individual point products and Adobe Creative Suite editions as perpetual licenses. With regards to upgrades, we are changing our policy for perpetual license customers. In order to qualify for upgrade pricing when CS6 releases, customers will need to be on the latest version of our software (either CS5 or CS5.5 editions). If our customers are not yet on those versions, we’re offering a 20% discount through December 31, 2011 which will qualify them for upgrade pricing when we release CS6.

There is a tremendous shift happening around content creation, distribution and monetization. The Adobe Creative Cloud initiative has the potential to transform creativity as designers and developers look to create the best experiences across devices and platforms, while integrating tablet devices and cloud-based services into their workflows. I’m very excited about what this means for Adobe and our customers and look forward to providing the latest tools and services that enable them to express their creativity in new ways.

David

Welcome Auditude!

Today we made some big news with the acquisition of Auditude, a leading ad serving solution for premium Internet-delivered video.

Adobe has great analytics tools in the Adobe Digital Marketing Suite to help marketers and advertisers optimize and measure their campaigns with real-time data and analysis on content usage. The Auditude acquisition goes the next step, offering an innovative video monetization platform that will be a key component of Adobe’s Media Solutions — enabling premium video content owners to maximize the value of their content while providing an optimal experience for consumers wherever that content is viewed.

Audiences are demanding TV-like experiences on their smartphones, tablets and other connected devices, and yet, to date, this really hasn’t come to pass. Today, less than 5% of professionally produced video content is available online.

Now, an integrated Adobe authoring, publishing, monetization and measurement system, will create a dramatically better consumer experience across Internet-connected devices. This is an exciting time for all of us who want to watch more of our favorite TV shows, movies and other premium content online across our Internet devices.

Why hasn’t this happened before? While there have been technical challenges for this migration, these are largely being overcome as advancements in technology continue. What remains are challenges primarily associated with the current business model for online content. Complexities associated with rights management, distribution agreements, data collection and activation, have made online premium content workflows difficult. The new integrated workflow with Auditude’s technology will help tackle these issues and online distribution and consumption of content will be significantly accelerated.

Adobe has a long history of working with publishers and media companies — we’re a trusted provider of tools and technologies that are used to create and deliver rich content and amazing digital experiences. The Auditude acquisition makes perfect sense by helping us provide a more integrated workflow for publishers and media companies to create, deliver, monetize and measure premium online video content.

Additionally, with expected support of mobile, smartTVs, game consoles and desktop devices, Adobe will provide our publisher and media company customers with access to new audiences, through devices that leverage either HTML5 or Flash technology for in-browser and app experiences.

Once Auditude technologies are integrated, the workflow will be easy. Publishers using Adobe InDesign and Digital Publishing Suite products will simply manage advertising within their tablet apps, to drive greater yield and deliver a more customized experience for people. Publishers using Adobe Flash Media Server will be able to deliver both Flash and HTML5 video experiences, seamlessly integrating in-stream video advertising with the premium content on the server side without sacrificing the benefits that come from client-side technologies. This will make the online viewing experience remarkably better, and enable publishers and media companies to automatically adapt to the complexities of a multi-device market.

Big welcome to Auditude where together we will help publishers and media companies create a single workflow so they can increase the amount of great content, reach maximum revenue and ultimately give all of us web video viewers greater access to amazing digital experiences across all of our devices, wherever we are.

Muse Hits 120,000 Downloads After Day One

Yesterday Adobe launched the beta of Muse (code name) a new Mac OS and Windows app that promises to let graphic designers create websites as easily as they create layouts for print.  The response has this time been pretty, pretty, pretty, pretty good – 120,000 downloads from the Adobe Labs website.  Actually those are astonishing numbers and show that designers really need something like this.   I bet those other Muse guys would like 120,000 downloads in one day!

The app was developed by some of the folks that built InDesign, which has become the standard for page layout and is now leading the charge towards digital publishing.  

We’ve also seen some commentary, in the forums, from the web developer community regarding Muse. Just a reminder folks that Muse was created for graphic designers to enable them to design and publish professional, unique HTML websites without writing code or working within restrictive (ie boring) templates.  It is something that designers have been asking for and will not impact the continued innovation across our other web development tools and technologies.

However we are taking constructive feedback from all constituencies into our product plans, as Muse matures.   So keep it coming designers, developers…

Subscription Choices for All – Adobe Supports Apple and Google

The updates keep rolling in – today Adobe announced that the Digital Publishing Suite will be supporting both Apple App Store subscriptions and the Google One Pass payment model for digital publications. Regardless of the device, dynamic digital editions are just a click away, with 130 Adobe produced titles now available and more than 3,000 publishers and content authors participating in the pre-release program.

Check out our digital publishing blog for more Adobe insights to recent Google One Pass and Apple subscription news.

Adobe, Condé Nast, WIRED and Digital Publishing – Experience Matters

Today WIRED, a Condé Nast publication, had its new digital edition approved – and it is now available on Apple iTunes App Store for iPad. This new digital publication, WIRED Reader, is a collaboration between Adobe and Condé Nast, home of some of the most widely read and beautifully designed print publications on the planet. Vogue, Vanity Fair, GQ, The New Yorker and my favorite – Brides magazine – are just some of their other flagship publications.

The aim of our work with WIRED is to set an industry benchmark in what readers and advertisers should expect from a digital publication.

This joint effort goes some way to delivering on Adobe’s vision around digital publishing. Firstly we have created an enhanced viewing experience that readers will pay for. Secondly WIRED showcases a new paradigm for brand advertising that exceeds what can be viewed on the printed page. And it’s all produced via a publishing workflow that begins in Adobe InDesign CS5 and can output to print, web and now a stunning new magazine format.

We’ll have some more details on our emerging digital publishing workflows in the next few months but in the meantime check out a cool video that showcases the WIRED Reader and Dave Dickson’s thoughts on our Digital Publishing blog.

Adobe InDesign Celebrates its 10th Anniversary

To commemorate InDesign’s 10th birthday, Adobe has released “Page by Page: 10 Years of Designing with Adobe InDesign.” The book charts the product’s evolution, examines the role of InDesign in transforming design and page layout, and shows innovative examples of artwork created using InDesign over the years. It is available as a downloadable PDF on Adobe.com, and a limited edition print version will be available on Blurb in April. And, as an additional nod to the page layout software, Adobe will be posting 10 new InDesign tips and tricks video tutorials on Adobe TV over the next 5 weeks, hosted by InDesign experts David Blatner, Colin Fleming and Chris Kitchener.
Page by Page - 10 Years of Designing with Adobe InDesign book cover.JPG

Now that it has turned 10, InDesign is set to change the publishing industry again by enabling users to deliver page layouts beyond traditional print to online media and mobile devices, including eBook readers, smart phones and a new generation of tablet devices. Stay tuned for more news on InDesign- it promises to be a great 2010.

Additional information and a selection of images can be accessed here.

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