Results tagged “John Battelle”

Adobe Summit 2013 – Day One in the Books

Ok yes maybe I work at Adobe and ok yes maybe I’m a tad biased, but I’ve been going to Adobe Summits for I think four years now and dare I say this one is the best? Yes, the food at the opening night party was good. Yes, from an event team’s standpoint things are running smoothly, but from the overall “relevance” standpoint, this year’s Summit has started off super strong.

The social conversations from the event are unparalleled, growing more than 50% when compared to the same timeframe last year. Over 8500 conversations in just the first day put #AdobeSummit at the top of trending Twitter hashtags.

Brad Rencher kicked it all off with the opening keynote session (watch now), which included a thorough demo of Adobe Marketing Cloud by David Nueschler and folks from all five of the Marketing Cloud’s solutions teams. Need a rundown of what’s coming in Marketing Cloud? Check out this week’s news.

The day’s second keynote had its moments too. After Bill Briggs of Deloitte Consulting implored everyone to go beyond “mobile first” and think of “mobile only,” John Battelle interviewed Adam Bain of Twitter about Twitter growth, and paid social media vs organic social media. Good stuff. And the conversation continued to prove to this social marketer (me) that Twitter might be a brand’s best bet for proving ROI in social — paid and organic. Happy to discuss further in the comments. :)

Need some visuals of what the first full day of Summit was all about? Watch the videos below. Short and to the point, with quick looks at what Summitees are experiencing here in Salt Lake City, and be sure to follow all tomorrow’s action: @AdobeSummit and #AdobeSummit.

Shantanu Narayen engages in Q&A session at Web 2.0 Summit

Adobe’s president and CEO, Shantanu Narayen, spoke with host John Battelle onstage at yesterday’s Web 2.0 Summit in San Francisco. For those unfamiliar with the event, the Web 2.0 Summit provides a forum for innovative leaders across the Internet Industry to discuss the future of the Web, and how Web 2.0 impacts their businesses. Highlights from Shantanu’s and John’s discussion included Adobe’s pending acquisition of Omniture, the future of publishing, and piracy in emerging markets, to name a few. Shantanu spoke candidly on a number of topics – watch the video to learn more!

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