Results tagged “mobile marketing”

Marketing Reinvented

We’ve all heard it:  The future of marketing is digital. Get on board or get left behind. So what’s holding marketers back?

Adobe just completed a survey of more than 1,000 US marketers to explore how they’re evolving in the digital age, where they need help and what their priorities are going forward. We’re releasing the results today at our Digital Marketing Summit in a new report called Digital Roadblock: Marketers Struggle to Reinvent Themselves.

The change marketers are facing today is pretty incredible:  64% expect their role to change in the next year; 81% in the next three years.  But can marketers really afford to wait that long? I don’t think they can.

If we’re truly operating in the “Age of The Customer” as Forrester’s David Cooperstein calls it then we need to market to the customer in the places they’re increasingly headed, and in the ways they’ve come to expect.  That means personalization and seamless experiences across mobile devices and social networks.  And, of course, all of this means embracing and better taking advantage of data.

The good news is marketers recognize this.  Our survey goes on to say that 76% of marketers agree they need to be more data-focused to succeed. Digital/social marketers (47%), data analysts (38%), creatives (38%) and mobile marketers (36%) are listed as the key roles companies need to invest in over the next 12 months.  Yet while over half agree that marketers should take more risks, 65% say they’re more comfortable adopting new technologies once they become mainstream

“The time is now to take the leap to digital,” says Cooperstein. I couldn’t agree more.

Marketers need to move fast. We need to have courage and take smart risks. And we can’t wait for someone else to shape our path, we need to do it ourselves. Let’s reinvent marketing.

Announcing Mobile Services for Adobe Marketing Cloud

It’s been a busy year for us in digital marketing and our momentum with Adobe Marketing Cloud continues. Today, we’re excited to announce Adobe Mobile services for Adobe Marketing Cloud to help marketers better manage, optimize and monetize their mobile apps. Available today through initial integration with Adobe Analytics and Adobe Target, the new cloud-based Adobe Mobile services offer a series of app-centric capabilities including a new user interface for mobile teams, app experience geotargeting (via GPS), and audience testing to maximize the user experience.

Adobe Mobile Services - GPS Data Targeting

With these new services, we’re offering capabilities that drive ROI across mobile apps and eliminate having to integrate multiple point solutions across operating systems, devices, and app stores. Even better is that developers can rapidly deploy Adobe Mobile services and have customers up and running with apps in minutes. Additional support for solutions that provide mobile capabilities including Adobe Campaign and Adobe Experience Manager is expected in 2014. Check out the website for the latest capabilities Adobe Mobile services can offer – including geo-location targeting, app analytics, app optimization, broad platform support, ease of deployment, and data privacy. Also, Adobe’s Ray Pun discusses the app-centric user interface of Adobe Mobile services in his blog post, “Mobile Marketing Just Got Easier” (part one of a three-part series), and the video demo will let you see things in action.

AMBlog2

Additionally, Adobe’s Digital Index team released some new findings around mobile app trends after measuring engagement on apps versus websites for more than 600 brands. Some key takeaways:

  • Compared to those browsing websites, tablet and smartphone users spend 3-4 times more time with apps – with app usage outpacing mobile web visits by an average of 100 minutes per month
  • Android apps are used 40% more often than iOS apps, but iOS apps get twice as much ‘time spent’ per month
  • Banking and investment apps are used 30% more frequently than other apps

The data goes to show that mobile app users are more loyal to brands opposed to those who just visit a brand’s website from their mobile device. Full commentary and findings are available here. And for the latest digital marketing trends and insights, visit the Adobe Digital Index portal on CMO.com.

Follow Adobe Marketing Cloud on our blog, Facebook and Twitter for the latest news and updates!

One Hundred Million.

It’s a big number……more than twice the number of US households that have a pet dog and five times more than the distance in miles between stars in the sky.  And today Adobe can proudly claim a 100 million milestone: in a little over the past 2 years, Adobe Digital Publishing Suite (DPS) has driven 100 million digital publication downloads, including magazines, newspapers, corporate publications and apps.

Superstar publishers like Fast Company, Hearst Corporation, National Geographic, Martha Stewart Living Omnimedia, Rodale, Scientific American and Time Inc. as well as newcomers like F+W Media/Interweave, Foreign Affairs and The New Republic are using DPS to publish digital editions of their publications.   Additionally, the rapid adoption of tablet devices (Pew Research Center reports that a third of American adults own a tablet), has well-known brands like Renault, Sotheby’s International Realty, Stryker, and U.S. Soccer using Digital Publishing Suite to power their brands’ mobile applications.  Continuous innovation is empowering publishers and brands to drive readership, commerce and customer loyalty while tablets and smartphones have become new mediums for publishers of every type of content.

The growth of brands and corporations using Digital Publishing Suite to accelerate their mobile marketing has increased 30% in the last 6 months alone. From sales tools and training materials to brand engagement, retail catalogs and customer communications, businesses are using mobile devices to engage their customers and shoppers with immersive, interactive apps.  David Granger, editor in chief of Esquire, told us that since they started using Adobe Digital Publishing Suite, they’ve been able to do more funny stuff and crazy interactivity in a stable environment while Wendy Purvey, CMO of Sotheby’s International Realty Affiliates LLC mentioned lower production costs and the ability to deliver brand messages to clientele in a unique way as key features of working with DPS.

You can read today’s full press release here or more on the Digital Publishing Suite blog.

For more detailed information about product features, pricing and language versions, please visit

www.adobe.com/digitalpublishing

Connect with the team on Facebook at www.facebook.com/adobedigitalpub and on Twitter at www.twitter.com/adobedigitalpub.

100millionDPS

News Rundown at Adobe Summit 2013

This week at Adobe Summit – The Digital Marketing Conference, more than 4,500 digital marketers and senior leaders representing the world’s top brands are coming together in Salt Lake City to learn the latest about marketing trends, network and share best practices with each other.

At the conference, we are making a series of news announcements to address growing industry needs that include:  1) helping marketers iterate and act more quickly to better meet consumers’ expectations; 2) staying on top of the mobile explosion and delivering better mobile experiences; 3) simplifying the complex task of delivering the right experience or content to the right person at the right time.

Keynote presenters this year include Adobe CEO Shantanu Narayen and SVP and GM of Adobe’s Digital Marketing Business, Brad Rencher, along with record-setting stratospheric daredevil Felix Baumgartner; Adam Bain, president of global revenue at Twitter; and Sal Kahn, founder of Khan Academy.

You can watch the keynote live today, Wednesday, March 6 from 9am-11am MST.

Our news today highlights major new Adobe Marketing Cloud capabilities, including:

New Touch Interface and Mobile Marketing Capabilities 

Adobe today unveiled an innovative new UI for Adobe® Marketing Cloud that surfaces data and insights to marketers and business leaders so they can easily gauge the impact of their marketing dollars.  Through this visually rich, touch based interface, Adobe Marketing Cloud, which marketers use to understand how campaigns are performing, now links with Adobe Creative Cloud™, which agency creatives use to build and deliver those campaigns.  In addition, every solution within Adobe Marketing Cloud has been upgraded with new mobile marketing capabilities, including new mobile capabilities for analytics, advertising, social app development, targeting content on smartphones and tablets, and mobile content management and delivery.

Adobe Social Goes Mobile 

Adobe today upgraded Adobe Social®, part of Adobe Marketing Cloud, with a completely redesigned user interface focused on interpreting and presenting social data in a more digestible format that helps social marketers prove business results.  Adobe also debuted Adobe Social for mobile phones and tablets.  Social marketers now have a marketing tool that’s as mobile as they are.

Delivering Personalized Experiences across Mobile and Social 

The static website is long gone.  Personalizing and optimizing your customer’s experience is essential.  Adobe today announced a major update to Adobe Experience Manager, part of Adobe Marketing Cloud, which introduces new responsive design, social communities and video capabilities that deliver a fully personalized experience to customers. In addition, Adobe today introduced a new Digital Asset Management offering within Adobe Experience Manager.  Adobe has re-imagined digital asset management with both marketers and creatives in mind, giving organizations unprecedented capabilities to deliver consistent, high-quality experiences anywhere.

New Digital Advertising Solution for Media Agencies and Marketers 

Adobe today unveiled a standard version of Adobe Media Optimizer, part of Adobe Marketing Cloud. Media Optimizer is Adobe’s digital advertising platform for campaigns across search, display and social media. The new edition, Media Optimizer Standard, delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns through seamless integration with Adobe Analytics. Media Optimizer Standard is designed for media buying agencies, search engine marketing (SEM) agencies and direct advertisers seeking more control and transparency over their campaigns at an economical price point.

Taken together, these groundbreaking new solutions and capabilities are all designed to help our customers deliver the right online experience to the right person . They also offer the best way to tie social media activities to business results. And finally, they enable customers to achieve the greatest return on investment from online advertising.

About this blog

Adobe

Welcome to Adobe Featured Blogs, a one-stop information and conversation destination for virtually anyone interested in what's going on at Adobe. Here you'll find the latest company and product news from Adobe's multiple lines of business. We value your perspective and encourage comments that are on-topic and add value but that do not spam, denigrate or offend. Read more