This week we released the newest version of Adobe Search&Promote. This release promises to give our customers even more opportunity to give their site visitors relevant search-driven experiences. And today at Omniture Summit 2011 online sheet music retailer Musicnotes.com helped us tell attendees all about these new capabilities.
So what’s new? In the true spirit of online marketing optimization, we’ve taken additional steps to make site marketers and merchandisers more effective in their jobs. Specifically, we’ve deeply integrated Adobe Test&Target functionality with Search&Promote.
First, marketers or merchandisers can now test a variety of business rules before pushing them live to all their site visitors or specific segments. The great thing about business rules in Search&Promote is that it allows the marketer to influence search outcomes based on what he or she thinks (or what the metrics indicate) is the best direction to take the visitor who, through search or navigation, expresses interest in a particular item. Now, marketers can test their hypotheses — rather than wondering what would have happened if they’d used an alternate business rule. Additionally, you can take advantage of the cool new simulator we introduced in December. This means that you can see the results of these alternate rules-generated experiences the way they would look live on your site. You don’t even have to leave the Search&Promote marketer interface to do this as long as you are a current Test&Target user.
Second, beyond testing, Search&Promote’s integration with Test&Target allows businesses to utilize targeted business rules to make search experiences even more relevant and personalized. For example, Musicnotes’ Bill Aicher today in our Search&Promote Summit 2011 breakout described new strategies for presenting relevant results — and eliminating noise — by using a targeted “guitarist” business rule. He also demonstrated how using geo-targeting will help create more relevant site search experiences based on delivering results according to popularity of certain kinds of music around the world. Very cool. If you weren’t able to attend this session, the recording will soon be available to Summit attendees on Omniture.com.
If you want to learn more about the new release, I encourage you to check out this video of my colleague, product manager Mark Tuyay, demonstrating the new capabilities now available in Adobe Search&Promote.