Adobe announced the availability of Adobe Photoshop Lightroom 5 for Mac OS and Windows today, offering intelligent photo editing features, solutions for remote workflows, and extended sharing and publishing capabilities. As the digital photography landscape has advanced and evolved, Lightroom has kept pace, offering powerful new features and gaining recognition as the essential photography application for busy professionals and creative amateurs to get the most out of their digital images.
Among the powerful new photo editing tools included in Lightroom 5 are:
Advanced Healing Brush – helps fix imperfections with the precision and flexibility of a fine brush
Upright Tool – analyzes and automatically straightens objects such as buildings
Radial Gradient – subjects stand out by applying off-center and multiple vignettes in a single image
Smart Previews allow photographers to make edits to their images offline with edits. Changes made to Smart Previews are automatically applied to the original images when they are reconnected. Additionally, new video slideshows can combine still images, video clips and music in a creative HD slideshow that can be viewed on almost any device, while updates to the Book module allow users to create, personalize and print beautiful photo books from a variety of tailored and easy-to-use or customer-specific templates.
Lightroom 5 was initially released as a free, public beta in April 2013. Since beta testing, a Behance Publish Service and more than 400 bug fixes have been incorporated into the final release. More detailed information about the updates in Lightroom 5, in addition to pricing and availability, can be found in the full press release here.
I admit it. I was the archetypal awkward kid sitting off to the side, observing more than engaging. I went through numerous crisis of confidence about my conflicting interests in art and design and the more “legitimate” pursuits like sports and AP classes. But through a wonderful convergence of good fortune and good timing I emerged from the awkward years mostly intact and embarked on a career as a designer at just about the time that the world started to wake up to the value of design. I am a proud, albeit still awkward card carrying member of the Creative Class. It turns out that there are quite a few of us here at Adobe, including about 100 in the Experience Design (XD) team I lead. There are also a few million of them that we feel connected to because they (all of you) are the people who make the applications that we help design sing and dance.
It is in this capacity, as the creatives that help make the tools for the creatives, that we set out to make the Adobe Creative Class video:
We started with only the seeds of an idea. We wanted to create an Anthem to creatives, something that would both recognize the travails and celebrate the accomplishments of our peers, creative people. Over the course of the few weeks that we had to conceptualize and execute the project, there were all the regular fears, challenges and unreasonable optimism that accompany any creative effort. We started the project by retaining the creative people at Melcher Media, and together conceptualized a project that was ambitious but attainable, and they set about to lead the effort to produce a script that still gives me the chills every time I read it:
The Creative Class
We are the creative class. We are alone in our rooms with one dream among us. We tell stories about boys and girls who learn to fly and we make those stories come as true as our minds can will them. Our teachers are comic books and cartoons; every bedroom a Bat Cave, every den the mutant lair. Our gallery is hung with magnets on the fridge.
We stand on your corner and wonder, What if we could play for a living? What if we could use chalk to make this sidewalk more interesting? What if there are others out here watching the trees turn into polka dots? We fill wastebaskets with weak ideas. Our cash goes to canvas and acrylic colors, and we wonder, How much bologna can we eat before it’s bad for us? Can we bottle the smell of fear and sell it?
We paint a mural of the ocean and in the wall we find the shell around a tiny pearl. We share it between us. It warms our hands. Let’s use it to guide us in twos and threes. Let’s make something there in the dark, so we’re not afraid of the dark ever again. We are the photo negative and we are what develops. There are forty of us making this work after hours because we’ve figured out a way to do it better. Don’t say that it’s impossible and that there’s no budget for glitter. Give us a wheel to reinvent. Let’s make a lighter, cleaner water jug for disaster relief. Let’s turn sustainable design into design that sustains us all.
We are millions of us armed with drop cloths and wood glue and a vision. We will silk screen a banner that flies colors you’ve never heard of. Let’s raise high the beams and set the roof on fire. Let’s send a ripple from here to New Delhi. We can start a rally with a website, a revolution with a jpeg, and we are more than the sum of our parts. We get presidents elected. We are an army. We are alone in our rooms. There is a story in all of us and we are going to make it.
The team at Melcher Media (http://melcher.com) had a good, rational plan for getting the project animated, but then I made the “mistake” of sharing the project with one of our Principal Designers, Erk Natzke. He reached out to Kyle Cooper and his team at Prologue (http://prologue.com), who emailed back this photo of his son Kaden working on his own bedroom Bat Cave, a sure indication that he shared an affinity for the project:
Kyle is probably well known to most of you, but for the record, he’s the motion designer that brought art back to movie credits when he created the mind blowing title sequences for Seven. And he said yes to our little project!So there we were, with a world class team, a damn good script, and a few weeks to create if we wanted to debut at MAX.
Not to be outdone, Erik contributed a few pictures of his young prodigy learning to fly (along with a number of his other non human creations.)
Over time it seemed like just about every line in the script sparked a connection to our lives as creatives. And we weren’t alone. As the team reached out to more and more creatives, to build the library of imagery that makes up the final product, there were personal stories and connections, little bits of nostalgia that made the project all that more meaningful to the participants. The project became an adventure in remembering how we became creatives and a celebration of all that has come to mean.
We are hoping this is just a start. We had a slightly bigger idea of building an application to create a bigger story that we would build with all of you, some sort of collective creative narrative. We would love to figure out how to create an ongoing dialogue about what it means to be part of the Creative Class. We would love to be able to see what all of you would contribute to that dialogue.
I think I can speak for the entire cast of characters that contributed to the project, that it became a remarkably personal and, as a result, remarkably satisfying project. And to give credit where credit is due, view the list of that cast on the next page.
Today we’re excited to kick off audience voting for the Adobe Youth Voices (AYV) Aspire Awards, our annual competition inviting youth around the world to creatively express their vision for driving change in local communities.
Over the past 12 weeks, we’ve received more than 1,100 submissions from 51 countries – a record high! We’ve narrowed the field to 20 finalists in each of our content categories, including animation, documentary, music video, narrative, poetry, photography, collage, and collaboration.
Beginning today through June 8, finalist entries will be showcased on our Aspire Awards website. We encourage you – our community members and supporters – to get involved by helping to select our Audience Award winners. You can cast your vote by viewing, commenting on, sharing, “liking,” tweeting, and retweeting your favorite entries.
During the audience voting period, an international panel of professionals working in art, film, and other
creative fields will additionally select first- and second-place winners in each content category and a special category for this year – the UNICEF Challenge – which invites entrants to develop a youth-led project utilizing innovative digital tools and/or digital engagement to bring positive change to their communities.
Winners in our standard content categories are eligible to win software, hardware, and a charitable donation to a cause of their choice. In addition, the UNICEF Challenge winners will receive grants valued at up to $40,000(USD), dedicated to implementing the winning project proposals. Winners’ entries from all categories will be featured at distinguished exhibitions, including international film festivals and other arts organization events.
We’ll announce winners in all categories in mid-June and celebrate the winners and their achievements at the 2013 AYV Summit in August.
To learn more about our commitment to igniting creative confidence in youth, visit our Adobe Youth Voices website. And be sure to watch this space to keep up with what’s happening with the AYV Aspire Awards!
Posted by John Mellor, VP, Digital Marketing Business in Creatives
After gathering your comments and feedback from the Lightroom 4 Beta, the Lightroom team is excited to share that starting today, Lightroom 4 is available for just US$149 for the full version and US$79 for the upgrade. The Lightroom 4 Beta was about validating the work that was done to leverage performance and image quality enhancements, like the ability to geotag photos and view them on a map, the new book module or entirely new features like enhanced video support. Thanks to fantastic community feedback, the team made over 800 tweaks.
To learn more about Lightroom 4 and how to purchase it, visit the Lightroom blog.
Today Adobe announced the free public beta of Photoshop Lightroom 4, the digital photography workflow solution for both professional and amateur photographers. Available for Windows and Mac as a free download from Adobe Labs, the Lightroom 4 beta previews new workflow efficiencies, and features for image processing and management.
New features in Lightroom 4 beta include:
Refined technology for shadow and highlight processing
Native support for videos shot on DSLRs, point-and-shoot cameras and smartphones
The ability to create beautiful photo books from within Lightroom
An intuitive Map module with tagging controls for assigning locations
Soft proofing in the Develop module
Direct emailing of images from Lightroom
We encourage photographers to try the beta release and share feedback; there are a few avenues to do this:
Congratulations to students and educators in the Adobe Youth Voices program for another year of great work!
Adobe Youth Voices Live! events are held in 6 cities in the US, in Canada, the UK and India. The celebrations are the culmination of a year’s study in the Adobe Youth Voices program and are designed to give students the opportunity to showcase the work they have created with their teachers and mentor throughout the program year.
Projects for the events are selected from various pieces of multimedia including film, animation, print, photography and radio.
In addition to recognition from the local community, the Adobe Youth Voices Live! events have already generated fantastic news coverage; broadcast footage from local television stations in San Francisco and New York City and print and online news coverage, including an article in the New York Times.
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