Results tagged “SiteCatalyst”

Project Primetime Delivers Broad Consumer Reach and Revenue Opportunities

We’re taking the next step to bring broadcast TV online with major updates announced today to Project Primetime – the industry’s first fully integrated video technology platform that publishes and monetizes broadcast TV content across any Web-connected device.

  • Adobe MediaWeaver, our new ad insertion service, dynamically places ads into content to maximize revenue. This new offering delivers a viewing experience that mirrors broadcast TV while also supporting audience targeting and analytics to increase media inventory value.
  • The new Primetime Media Player is the first player technology that allows TV content owners and distributors to maximize audience reach and ensure that all experiences are monetized immediately through seamless ad insertion and analytics. It allows for a richer, more robust viewing experience on desktops and mobile devices within apps.
  • For the first time, video publishers can now combine content and ad analytics. This allows for comprehensive analyses of revenue opportunities and optimization of ad policies in order to improve audience engagement with content and ads. Enhanced audience targeting and analytics are now possible with the integration of Adobe Auditude, Adobe AudienceManager and Adobe SiteCatalyst.

Check out the Project Primetime overview video below and read our blog posts for more details!

Adobe Announces Updates to its AdLens Advertising Platform

Are you a digital marketer looking to get the biggest bang for your ad dollars and deliver campaign ROI? Well, this news is for you! Today, Adobe announced significant updates to Adobe AdLens (formerly known as Efficient Frontier), its cloud-based, fully integrated platform to manage and optimize search, display and social advertising as a unified campaign.

AdLens now offers seamless data integration with Adobe SiteCatalyst, delivering powerful ad optimization and forecasting for simple deployment to customers. Adobe is also expanding its display ad targeting and optimization capabilities through integration with its other cloud-based, digital marketing technologies. AdLens now includes Adobe AudienceManager as its central data management platform, as well as Adobe Dynamic Ad Targeting for specified audience segmentation to ensure ad campaigns reach the right people.

Additionally, building on its current Facebook Ads API integration with AdLens, Adobe, which has been designated a Strategic Preferred Marketing Developer (PMD), now has official access to the Facebook Exchange, which allows marketers to buy ads on Facebook via real-time bidding.

Check out the official news release and blog post from Adobe’s Bill Mungovan for more details on the latest AdLens features and how it benefits marketers.

 

Tour of Utah Insights Powered by Adobe

Thanks to the success of Lance Armstrong and the US Postal Service team cycling has captured new audiences and fans in America. With that interest, there is a new groundswell around today’s elite international riders from Hincapie and Vande Valde to Utah’s own Leipheimer and Zabriskie. Utah’s strong cycling heritage has never been more apparent or more celebrated.  Today’s lineup of cycling celebrities offers new favorites to cheer on and admire as the battle for race and stage titles delivers compelling entertainment.

The Tour of Utah – becoming well known as America’s toughest stage race for professional cyclists – is no exception.  It is now recognized by Union Cycliste Internationale (UCI) as one of the top three professional stage races in North America. Some of the biggest names in worldwide cycling are here in Utah to claim victory over the 30,000 feet of climbs as part of the 409-mile race. With the kind of talented riders and teams we have this year, the Tour of Utah is sure to deliver an adrenaline packed six days for participants and spectators alike.

As a proud sponsor of Stage 2 of the Tour of Utah, Adobe is powering the webcast enabling cycling enthusiasts from around the globe to participate in this prestigious race. Adobe SiteCatalyst digital analytics will be fully integrated into the Tour Tracker® webcast platform for real-time audience monitoring and insight sharing from commentary to social media from your mobile device or via the internet.  Tour Tracker® also provides live coverage from broadcast video, instant GPS location, speed, slope and elevation data, and more for cycling fans tuning in to the race from anywhere.

Each day, the event is free for spectators – another feature that makes professional cycling a sport to get involved in. Keep tabs on the race via Twitter with hashtags #Adobe and #TOU or follow me on Twitter @bradrencher to see the kind of cool stats and real-time action Adobe is providing.

Being able to see some of the great riders that just raced in the Tour de France is an absolute treat here on our home turf. We welcome everyone involved to Utah and wish all riders the best of luck!

-Brad

eBay’s X.Commerce – an Innovator’s Toolkit

In my daily conversations with our Adobe team members, partners, and customers, the incredible pace of digital innovation is a big topic of discussion. From smart phones to tablet devices, high-speed mobile networks faster than your DSL connection, and social changing the way we connect – we see that running a business today has more challenges and more opportunities than ever before. Digital commerce is bringing the world via their tablets, smart phones and social networking sites to your storefront – and the question I have for you is: Are you ready?

I see many businesses struggle to understand how these new digital innovations translate into ways to better connect with a global audience of potential customers. For smaller businesses, eBay’s new X.Commerce platform – a cloud-based toolkit designed to power business innovation – will come as great news. The platform aims to level the playing field of the digital wave and put helpful technologies into the hands of people who want to innovate no matter the size of their business. We are excited to be part of it.

One of the powerful technologies from Adobe that eBay offers in the X.Commerce platform is analytics – the ability to measure data about how customers interact with your business and how your current online approaches and practices are working. Adobe SiteCatalyst has long been considered the gold standard in web analytics. As one of our earliest customers eBay has seen firsthand what measuring data can do for a business.

Analytics unlocks the power of your customer data. If you want to better know your customer, the details are within the data. Need a realistic snapshot of your business? That’s in the data, too. How is your site being used and what changes could you make to increase sales? Which of your products are your customers Tweeting and Facebooking about and how it is impacting your business? Getting answers to these questions means you can invent faster and better meet the needs of your customers, and that leads to more revenue. This is really cool stuff – and it means that you can drive your business success in new and meaningful ways.

We are excited to power the web analytics of X.Commerce and look forward to empowering eBay retailers with increased functionality in the future using additional offerings from the Adobe Online Marketing Suite. When you are taking action on your data – that is where the magic really happens.

It’s your data for the taking and if you aren’t using it, watch out because I can guarantee your competitors are gleaning valuable business insights from theirs.

I’d love to hear your experiences with going digital and how analytics has helped your business. Share your story by emailing me at customersuccess@adobe.com.

-Brad

Adobe Omniture Summit 2011 Kicks-Off

The 9th Annual Adobe Omniture Summit kicked off today in Salt Lake City, Utah, and there’s a lot of news that we are excited to share with you. We’ve announced a next-generation platform for the Adobe Online Marketing Suite, and the latest version of SiteCatalyst is built on this new platform. We’ve also announced a brand new social analytics solution, strengthened our data and advertising technology partner ecosystem with the Demdex acquisition, and received industry accreditation from the Media Rating Council.

Learn more about today’s news on the Omniture blog. Follow our official Twitter account @omtrsummit for live updates, and join the conversation with #omtrsummit!

View of the Grand America Hotel, home of Adobe Omniture Summit 2011

View of the Grand America Hotel, home of Adobe Omniture Summit 2011

Delivering Relevant Site Search Experiences Just Got Easier

Whether you’re an online retailer, a bank or news site, there’s a good chance that one of the very first things your site visitors do when they land on your site is search for something. In fact, we know that search remains the primary means of navigation for most visitors, and we also know that bad search experiences are still the one of the main reasons visitors (aka potential customers) abandon early in their journey. And think about mobile experiences: smart phone users are apt to use search even more, so delivering experiences that get users closer TO their desired outcomes is especially important.

So what’s changed in site search? Well, a lot. And today, Adobe Search&Promote, powered by Omniture, proves it. Adobe Search&Promote is the first enterprise-class SaaS site search application built for marketers who want to ensure their visitors have optimal search experiences — efficient and relevant ones that shorten the path to achieving their goals, whether they’re looking to equip their kids for the coming ski season, get a car insurance quote, rent a car or obtain a instructional video on how to make a roux. That’s really what it’s all about isn’t? Every visitor has a goal and it’s your job to help them — to understand his or her intent and act on it.

But what about your goals? Certainly you have key business requirements (KBRs) and corresponding KPIs. You measure what’s important to your business, so why not harness everything that you know as a result of your disciplined measurement and analysis to influence what you deliver to site visitors. Adobe Search&Promote represents the state-of-the-art in metrics-driven relevance. Today’s search engines today provide pretty darn good natural relevance, no argument, but leaving your conversions in the hands of, well, math — at least entirely — may be a mistake. Today’s business sites should be determining relevance at least partially based on their KPIs or metrics. Number or orders, conversion rates, revenues or even product views — data our customers capture through Adobe SiteCatalyst — is a great indication of what might drive more business. Let’s face it, past behavior is a great indicator of future behavior. Why not put this knowledge to work? We’re seeing amazing results with customers using Adobe Search&Promote to automate relevance tuning by leveraging their metrics: one retailer reported a 100% increase in conversions from search when they used order data to rank search results (boy, people really do tend to buy this set of skis more often THAN alternatives when they search for ‘junior racing skis’…). I’m going to be writing a lot more on this topic over the next few weeks, and will be exploring the impact, for example, of social media metrics.

While developing Adobe Search&Promote we consulted companies in a variety of industries, but what we heard most often was: “create a marketing application — make it easy for our lines of business to point their customers in the right direction, and easily promote — or merchandise — their products and content”. We took this request to heart. Adobe Search&Promote breaks the mold, allowing business users to build, simulate and test search-driven experiences like no other product on the market can. Early adopters and industry analysts have commented on how easy it is to work within the Adobe Search&Promote marketing interface — and that it enables “unfettered experimentation” that turn site search scenarios into marketing opportunities.

Did I mention Adobe Search&Promote is a SaaS application? Okay I did, but why SaaS? The marketer wants to focus on delivering continual innovation when it comes to customer experiences, rather than worry about whether the site is on the latest version of the software. The merchandiser wants to watch the sales roll in during the Holidays, rather than worry about whether search queries will get fast responses when traffic peaks. And customers expect that they will always have access to the latest products and information when they go searching for it. Your time is better spent focusing on driving the top and bottom lines, and thinking about the next strategic initiatives. As the second-largest SaaS company in the world, processing over a trillion transactions per quarter, Adobe understands how to deliver mission-critical applications.

Adobe Search&Promote represents a new way of delivering rich, personalized site search experiences to your customers and allows you to focus on your competency (while allowing us to focus on ours).

Check out Adobe Search&Promote on our website and be sure to download IDC’s new white paper Next Generation Site Search: Redefining Relevance for a Personalized Era.

I welcome your comments and suggestions for other site search topics — watch for new posts in the New Year.

Happy Holidays!

Omniture Analytics and Optimization Extensions Now Available Within CS5

We’re pleased to share that Omniture analytics and optimization extensions are newly integrated within CS5, in the form of Omniture SiteCatalyst and Test&Target. Adobe/Omniture customers can now deliver more engaging and relevant content by constantly measuring consumer preferences (with SiteCatalyst) and applying that knowledge to optimize their marketing content and campaign performance (with Test&Target) higher upstream within the creative workflow. These extensions are available now at no additional cost to customers who have licensed Adobe and Omniture products. Read more about it here.

We’d also like to tell you about SiteCatalyst NetAverages, a new online service available within CS5, which provides mobile and Internet usage benchmark data to help designers optimize creative for Web and mobile screens much earlier in the content creation process. Drive your designs based on the most popular browser and operating system configurations and optimize designs and images to fit within the constraints of users’ desktop or mobile device screen sizes. You can even track the latest trends and see when a specific browser or mobile device has gained or lost market share. The NetAverages service is available at no additional cost for a limited time. Find out more here.

Image: Use data about popular system configurations from SiteCatalyst NetAverages to help drive design choices.
NetAverages.JPG

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Adobe

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