Results tagged “web experience”

Adobe Campaign and Adobe Experience Manager: Like Chocolate and Peanut Butter

Last year was an exciting year for the technology industry, and even more so for the digital marketing space. The amount of competitive energy, consolidation, and innovation that has been happening has been remarkable.

As we kick off 2014, we at Adobe are wasting no time in announcing the momentum we have gained since the acquisition of Neolane and the rebranding of Adobe Campaign. In November we discussed our new simplified pricing and packaging strategy with you. Now comes the next step in our journey in the Adobe Marketing Cloud, product enhancements to Adobe Campaign.

Today at NRF we announced the latest release of Adobe Campaign, which will provide marketers more scale and sophistication for their cross-channel marketing programs.

In this release we are also very excited to join forces with the rock stars from Adobe Experience Manager, as we now offer first level integration between it and Adobe Campaign. When you think about the specific areas that Adobe Campaign will be integrating within the Adobe Marketing Cloud, most of our customers along with analysts and press feel it’s a no brainer that we start by focusing on the integration with Experience Manager.

As many of you know, Adobe Experience Manager is a world-class web experience management solution, and a Leader in the most recent, relevant Gartner and Forrester reports. Adobe Campaign is a Leader in cross-channel campaign management in Forrester.

It’s all about combining the chocolate of great content with the peanut butter of cross-channel customer engagement. It’s about personalizing content for every customer, and delivering that at the right time, in the most appropriate way that drives customer loyalty. We feel this combination of capabilities is very unique in the market.

Regardless of industry, it has always been a major challenge for marketing organizations to create high quality content, and utilize that content all within the same marketing tools. Typically, marketers are forced to work with outside agencies or disparate organizations using manual processes, or attempt to leverage external content management systems that do not allow them execute messages, or easily make changes.

Adobe has addressed this problem by allowing a marketer to simply create an email for example, using templates, embed dynamic personalization fields into that content, publish the content, and execute that content across multiple channels all within a few clicks. This greatly reduces the time it takes marketers to engage in conversations with customers, and drives marketing effectiveness and brand consistency.

In addition to the integration of Adobe Campaign and Experience Manger within the Marketing Cloud, the latest release of Adobe Campaign also features:

  • Real-time marketing and scalability enhancements
  • Improvements in distributed marketing for local entities
  • Reporting enhancements for transactional messaging
  • German language support
  • More technical platform enhancements

Interested in learning more? Visit the Adobe Campaign page and check out our new explainer video. Look for more updates from us soon, and we hope to see you at Adobe Summit, where we promise you a lot more chocolate and peanut butter!

This post was previously published on the Adobe Digital Marketing blog on January 14, 2014.

 

Adobe named a Leader in Gartner’s Web Content Management Magic Quadrant

We are living in exciting times when it comes to technology. The pace of change is so incredible that you can almost take it for granted unless you pause, catch a breath and reflect. Over the course of just this past month, I’ve talked to a retailer that realizes it needs to double the amount of business it’s driving through the online channel or rapidly lose relevance and market share. Every bank I talk to is trying to grapple with understanding how to improve the mobile experience to help them attract Gen Ys and keep their existing customer base loyal.

On a personal level, did you ever think the first thing you would wake and end the day with was your mobile phone? Speaking of which, there are more mobile phones in the world than toothbrushes. Scary, I know.

It is in this climate of incredible, mind-blowing transformation that Gartner has released their fourth annual Web Content Management Magic Quadrant report. This year, the Gartner team of MacComascaigh, Gilbert, Tay and Murphy call out in their opening statement that social media, mobile computing and online channel optimization has forever changed how buyers need to think about the three letter acronym, “W”, “C”, “M”.

I am proud Gartner has recognized us as a leader in this space. For all of us who are part of the creation of Adobe CQ, it is another affirmation that the hours, days, weeks, and years invested are delivering value to our customers across our vectors of innovation of mobile, social, cloud and commerce, and, further, that we’re doing so while still ensuring the software remains easy-to-use.  These are the right bets.

Adobe CQ provides a broader customer experience solution, Adobe Web Experience Management, with deep architectural integrations across the products of the Digital Marketing Suite, such as SiteCatalyst [a leader in the Web Analytics Gartner Magic Quadrant].

We’re focused on the challenges of marketing in this age of scarce attention, because we believe driving brand loyalty and customer acquisitions is critical to those responsible for marketing and online commerce.  As digital drives greater transparency and engagement between businesses and customers, in order to effectively build brand and drive demand, marketing has to care about the relevance of the entire customer experience.

To all of our customers who’ve partnered with us on this journey, we thank you for your support and we’ll strive to continue to make sure you have the best solution to build your digital business, one that enhances your real-world presence. Your success is our success.

To those exploring their digital business strategy, we believe we can offer great value to your business. And we’d welcome the opportunity to demonstrate that for you.

To all digital marketers, we see web content management as a central piece in the ability to deliver relevant, personalized experiences that build long-lasting customer relationships. In the end, as a digital marketer myself, I want this to be what digital marketing represents. Digital Marketing needs to build brands people trust and customer experiences that augment and differentiate the value of the core product or service.

Beyond all the ads and demand-generation activities, I also believe marketing can help build lasting value.

MAX 2011 News Rundown

Adobe MAX 2011 kicked off in Los Angeles today with seven announcements. Below are the highlights:

  • Adobe Creative Cloud, a major new initiative, redefines the content creation process. It will become the focal point for the worldwide creative community, where creative professionals can access desktop and tablet applications, creative services, and share their best work with peers.
  • Adobe Touch Apps, a family of six intuitive touch screen applications, designed for Android and iOS tablets, enables creative professionals to explore ideas and present their work anytime, anywhere. The apps include:
    • Adobe Photoshop Touch allows users to transform images with core Photoshop features and create new images by combining photos, choosing elements to edit, and applying filters and other effects.
    • Adobe Collage helps creatives capture and refine ideas and concepts by allowing them to combine inspirational images, drawings, text and Creative Suite files into modern, conceptual mood boards.
    • Adobe Debut allows creative professionals to present designs to clients and stakeholders virtually anywhere, opening tablet-compatible versions of Creative Suite files for convenient and beautiful viewing on the tablet.
    • Adobe Ideas is an easy-to-master, vector-based tool for drawing, using either a stylus or a finger.
    • Adobe Kuler makes it easy to generate color themes that can inspire any design project.
    • Adobe Proto enables the development of interactive wireframes and prototypes for websites and mobile apps on a tablet using gestures and a touch-based interface.

Catch the apps in action

Tune in tomorrow, 10/4 at 10:00 a.m. PT for Day Two keynote as we explore the best solutions for delivering highly expressive and usable experiences, both in the browsers and as apps. We’ll look at a variety of technologies and products such as Flash and HTML, highlighting current opportunities, and peering into the not-so-distant future: max.adobe.com/online.

New Web Experience Management Solution will Transform Digital Experience

Today we announced the immediate availability of a new Web experience management solution, a significant milestone in delivering our Customer Experience Management (CEM) platform that powers immersive, multi-channel experiences, transforming how enterprises engage, sell and service their customers. A key component of the CEM platform, the Web experience management solution enables businesses to leverage new mobile devices and social communities to extend marketing reach, drive brand engagement, and increase conversion rates of today’s digital consumer. It incorporates new product enhancements to CQ5 from Adobe, including new modules for mobile and marketing campaign management as well as new integration with Adobe® Online Marketing Suite.

The launch is evidence of rapid integration of the Day Software acquisition and highlights strong momentum in delivering fully unified solutions that enable customers to better integrate their Web presence with business applications and unlock the value of multi-channel communications.

CQ5 is the only unified suite of content management tools including Web content management (WCM), mobile, social collaboration, marketing campaign management (MCM) and digital asset management (DAM) applications. CQ5 adds the capabilities of Online Marketing Suite, allowing businesses to deliver more targeted content to identified segments and transform a website from a general communications platform into a focused vehicle for lead generation and revenue acceleration.

Rob Tarkoff, SVP and GM, Digital Enterprise Solutions Business Unit, shares the significance of this announcement on Experience Delivers and discusses why it will create a more personalized and social Web experience enterprise.

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