To celebrate a year of digital publishing innovation between our friends at Conde Nast and Adobe, we’re sponsoring the latest edition of WIRED on iPad. Yup, you can download the May edition of WIRED free of charge for next 30 days, thanks to the marketing boffins here at Adobe towers. Pop on over to Ye Olde Apple App Store and download this bad-boy. Like all of Conde’s work, it really is a beautiful example of what’s possible with a digital magazine.
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Today WIRED, a Condé Nast publication, had its new digital edition approved – and it is now available on Apple iTunes App Store for iPad. This new digital publication, WIRED Reader, is a collaboration between Adobe and Condé Nast, home of some of the most widely read and beautifully designed print publications on the planet. Vogue, Vanity Fair, GQ, The New Yorker and my favorite – Brides magazine – are just some of their other flagship publications.
The aim of our work with WIRED is to set an industry benchmark in what readers and advertisers should expect from a digital publication.
This joint effort goes some way to delivering on Adobe’s vision around digital publishing. Firstly we have created an enhanced viewing experience that readers will pay for. Secondly WIRED showcases a new paradigm for brand advertising that exceeds what can be viewed on the printed page. And it’s all produced via a publishing workflow that begins in Adobe InDesign CS5 and can output to print, web and now a stunning new magazine format.
We’ll have some more details on our emerging digital publishing workflows in the next few months but in the meantime check out a cool video that showcases the WIRED Reader and Dave Dickson’s thoughts on our Digital Publishing blog.
On Tuesday, Adobe co-founder and co-Chairman of the Board John Warnock delivered a rare opening keynote address at the PushButton Summit 2010 conference in Salt Lake City, Utah, sponsored by Grow Utah Ventures.
In his keynote, “Trends in Digital Media Technology,” John addressed the transforming landscape of consumer media, including newspapers, books, magazines, film, music and television. He also discussed the rapid changes in advertising, and how those are helping to fuel (or not) the successful transition of these media industries. Check out the Deseret News story recapping the keynote as well as John’s history in the digital publishing industry.
John brought digital media trends to life through a handful of demos, including a demo of the new digital WIRED magazine accessed on a touchscreen TV as well as mobile devices featuring content running on Flash and AIR. John’s call to action to the audience: understand and embrace the new business models that digital media offer, or risk being left behind as these innovations advance.