Creative Connection

5 reasons to get excited about Adobe MAX

Next week, creatives from across the globe will be heading to San Diego where we’ll be hosting our biggest celebration of design and creativity to date: Adobe MAX 2016. With a whole host of inspirational keynotes, workshops and sessions lined up, there’s plenty to get excited about, even if you’ll be joining the action from the comfort of your own home. On November 2 and 3, you can watch the opening keynotes live as Adobe executives and top creative explore the future of creativity. Throughout the week of Nov. 2 – 4 we’ll be posting the keynotes and over 150 sessions on demand. Sign up here to watch.

So what’s everyone looking forward to this year? We caught up with some of the UK’s top creatives to find out why 2016 is shaping up to be our biggest and best MAX yet…


  1. Inspirational Keynotes and Speakers

With an impressive list of MAX speakers set to take to the stage, including Quentin Tarantino, Zac Posen and Lynsey Addario, this year’s keynotes are set to engage and inspire:

Rachael Steven from Creative Review, said:

“I’m looking forward to seeing film-makers Baz Luhrman and Quentin Tarantino discuss their creative process, and hearing from Brandon Stanton – his Humans of New York project has been phenomenally successful online, combining street photography with fascinating and moving stories from thousands of the city’s residents.”

  1. Leading Creativity Workshops, Sessions and Labs

MAX is the place to learn from the very best, with experts on hand to teach you tips and tricks on everything from graphic design and illustration, to photography, film-making, and web and app design.

First timer Craig Stewart from Creative Bloq is looking forward to throwing himself into all that MAX has to offer:

“This is not only my first Adobe MAX event, but I have also only recently become Editor of Creative Bloq so I’m excited to plunge right into the creative world head-first. I am looking forward to being surprised and delighted, and am particularly interested to hear what the wealth of inspirational speakers have to say about typography, graphic design, UX and much more, and to return to England refreshed and invigorated. I love the west coast but have never visited San Diego, so it’s new experiences all-round!”

  1. Updates on the Future of Creativity and Design

Be the first to hear about Adobe’s exciting vision for the future of creativity and design, as we unveil innovative new updates across Creative Cloud.

Sarah Dawood from Design Week it most excited to see what MAX has to offer for likeminded designers:

“For me, the conference is going to be an interesting mix of technical learnings and more general themes around creativity.” 

  1. Sneaks and Surprises

Always a MAX favourite, each year, we pull back the curtain on our very latest innovations, offering people a sneak peek into the technologies being developed by Adobe Labs.

MAX regular Neil Bennet from Digital Arts can’t wait to be one of the first to hear what we’ve got in store:

“I’m most looking forward to hearing about the insights and experiences of leading creatives from a wide range of organisations from the UN to Airbnb – and grilling Adobe about its latest announcements.”

  1. Fostering the Talent of Young Creatives

Last but by no means least, MAX is all about celebrating talent. Adobe Project 1324, in partnership with the Sundance Institute, will highlight the 18-24 year-old winners of their recent short film competition. We’ll also be revealing more on our inspirational partnership with Exceptional Minds, a non-profit which recognises the talents of visually gifted young creators with autism.

So there you have it! Remember, you can join in on all the Adobe MAX action and see what’s new and next for Adobe by signing up and watching MAX Online here. You can also join the conversation on social using #AdobeMAX.

Design, Graphic Design, Inspiration, Photography

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  • By Mirela - 10:29 PM on October 30, 2016   Reply

    Thank you! There will be live sessions? Or just the keynotes?

  • By A.S - 3:00 PM on March 27, 2018   Reply

    Great improvements! Wonder about the impact and feedback! Adobe MAX is really exciting.

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