Launching a New Version of Creative Cloud for a New Era of Creativity
By Scott Belsky
New products, features and services in Creative Cloud will help customers work faster, create anywhere, collaborate with ease, and explore new frontiers.
The world is on the cusp of a new era in which the ability to express your ideas creatively will be essential for success. Today, at Adobe’s MAX conference, we unveiled the next generation of Creative Cloud, new products, features and services that will help everyone thrive in this new age of creativity.
The hundreds of additions and improvements we launched to Creative Cloud will help everyone create more efficiently and effectively. The announcements we made reflect three themes:
- Create Anywhere, Anytime, with Anyone: Creativity can’t be confined to a desktop and as everyone’s job becomes more creative, efficient collaboration is essential. So we unveiled new products and features that make it easy to create anywhere and collaborate seamlessly.
- Explore New Frontiers: Creativity is all about trying something new, whether that’s creating in a new medium like augmented reality or learning a new technique in Photoshop. That’s why we launched new tools for creating 3D and immersive experiences as well as features that help you learn new skills.
- Faster, More Powerful, and More Reliable Tools: Creative people expect their tools to be quick, super-reliable, and to make their work easier. We’re committed to meeting – and exceeding – those expectations. We unveiled dozens of performance boosts and bug fixes, along with convenient new features powered by Adobe Sensei, our artificial intelligence engine, that take over mundane and repetitive tasks, leaving you more time to create.
Create anywhere, anytime, with anyone
One important focus for Creative Cloud is extending desktop applications onto mobile platforms and using always-available Cloud Documents to enable creativity anywhere and make collaboration painless. Today we announced and previewed a number of new products that further this goal:
- Photoshop on iPad: We’ve taken the power and versatility of 30 years of Photoshop development and totally reimagined it for the mobile, touch-based world of the iPad, creating a more intuitive and accessible version of Photoshop for new users as well as a great companion app for professional creators. This first iteration of Photoshop on iPad, launching today, is focused on core compositing and basic retouching and masking work. It lets you open and edit full PSD files on the go and finish up the project in the desktop version of Photoshop if you’d like.
- Adobe Fresco: After a successful launch on the iPad in September, we expanded our revolutionary painting and drawing app onto select Microsoft Surface devices and Wacom MobileStudios. Fresco lets you create with infinitely scalable vector brushes, versatile Photoshop brushes, and Live Brushes, which recreate the look and behavior of oil and watercolor paints in amazingly lifelike ways.
- Illustrator on iPad: We previewed Adobe Illustrator, the premier application for graphic designers, running on the iPad. This extension of Illustrator, due out in 2020, not only makes the power and precision of Illustrator mobile, it also reimagines the interface in a way that makes the app easier and more intuitive to use.
- Creative Cloud Desktop and Libraries: We showed off a totally redesigned Creative Cloud Desktop and Libraries, which launched a few weeks ago. The Desktop application makes it easy to manage your creative tools and find tutorials and other support for each application. With Libraries, it’s easy to share images, logos, color themes and more with colleagues, even in third-party applications like Microsoft Office.
- Photoshop Camera: We gave a sneak preview of our new Photoshop Camera application, which puts some of the power of Photoshop in a mobile camera app. The innovative lenses in Photoshop Camera let you apply beautiful and creative effects to your images as you capture them.
- Adobe XD Co-Editing: The pinnacle of collaboration is the ability to have multiple people editing a project at the same time. The latest release of Adobe XD includes a new beta live co-editing feature that allows teams to do just that, making working together on a project as seamless and efficient as possible.
Explore new frontiers
Creative interest in 3D and immersive mediums like augmented reality is growing and we are bringing to creative pros tools that allow them to produce 3D content without having to struggle through a steep technical learning curve.
Today, we launched Adobe Aero, a free iOS app designed to help you view, build, and share immersive and interactive AR experiences.
Aero is integrated with the tools many pros already know, like Photoshop and Dimension. And we showed off the Substance Suite, called by many the Photoshop of 3D, which joined the Adobe family this year.
But everyone’s new frontier is personal. For some, it may be mastering video editing or learning how to make their photographs pop. To help creative people reach their full potential, we’ve launched interactive, step-by-step tutorials from master photographers in Lightroom. And next year, we’ll make it possible for anyone to live stream their work in Creative Cloud, so that others can learn from what they do and how they do it.
Faster, more powerful, and more reliable tools
Over the last year, we have fundamentally improved how we build products and the many improvements we launched in today’s version of Creative Cloud reflect that focus. We’ve eliminated product bottlenecks, attacked crash rates, and introduced new features that streamline time-consuming, repetitive tasks.
The performance improvements show up in something as simple as how quickly a new Photoshop file loads, how solid and reliable Cloud Documents are, and how smoothly you can work with thousands of assets in Adobe XD.
We’re using Adobe Sensei to help perform chores that suck up time but don’t require much creative thought. One great example is Auto Reframe in Premiere Pro. Auto Reframe takes video shot in, for instance, landscape mode and automatically reformats it for vertical display on platforms like Instagram. Sensei recognizes the subject of the video and automatically keeps it in frame, a task that can otherwise take hours of a video pro’s time.
Other Sensei features show up throughout Creative Cloud, including a new Photoshop feature that automatically removes the background in an image and sophisticated tools for finding similar looking images in Adobe Stock.
I’ve mentioned a lot here, but still only scratched the surface of the hundreds of new products, features, and other innovations we’ve launched in Creative Cloud. Please check out the improvements in your favorite Creative Cloud apps and follow MAX throughout the week at URL.
Install all the latest Creative Cloud apps now.