Creative Connection

Pantone Colour of the Year 2020: Classic Blue

The end of the year brings one of the most hotly-anticipated announcements for the design and creative communities: Pantone’s Colour of the Year. This year, the trend spotters at the Pantone Color Institute have selected PANTONE 19-4052: Classic Blue.

“PANTONE 19-4052 Classic Blue is a reassuring presence, instilling calm, confidence, and connection,” says Laurie Pressman, Vice President at the Pantone Color Institute. “While technology races ahead, often overwhelming our human ability to process everything around us, it’s only natural that we gravitate toward colours that bring a sense of peace, clarity, and even protection. Suggestive of the sky at dusk, the reassuring qualities of PANTONE 19-4052 Classic Blue highlights our desire for a dependable and stable foundation from which to build as we cross the threshold into a new era.”

Inspiration gallery: Classic Blue on Adobe Stock

Image source: Adobe Stock / Alexey Kuzma/Stocksy

We’re always excited to be among the first to create with the Pantone Colour of the Year because of its immense influence on visual culture across industries and around the world. From fashion and beauty buyers, to product and interior designers, to manufacturers, it seems nearly every industry takes note of the colour forecast from the world’s most influential colour system.

This year’s colour, Classic Blue, is a welcome refuge for our uncertain, often disconnected era. In a time where public faith in institutions, advertising, and the future is increasingly challenged, many

desire a return to trust, authenticity, and empathy. Blue hues, long associated with peace, calm, and the dependable daylight sky, feel solid and reliable. It is this constancy and comfort that Classic Blue offers us.

 

 

 

 

 

 

 

 

 

Image source: {left} Adobe Stock / Night.Shift {right} Adobe Stock / Cesar Santillán

Image source: Pierell / Adobe Stock

As Pantone’s exclusive stock partner, we’ve chosen multimedia assets from our extensive collection that we feel best embodies the spirit of the Colour of the Year. Visit the ADOBE X PANTONE Colour of the Year 2020 gallery for still photography, design elements, templates, videos, and motion graphics to inspire and elevate your creative projects.

Image source: Adobe Stock / BENOIT TESSIER / REUTERS

Image source: Adobe Stock / Refresh

Visit the inspiration gallery: Classic Blue on Adobe Stock.

Adobe Stock, Creative, Design, Inspiration, Photography

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