Creative Connection

Stock Content Call: Real People

Adobe Stock customers are looking for authentic, emotionally inspiring images and footage of real people that reflect a broad range of ages, ethnicities, gender representations, body types, and physical abilities.

If you have content that celebrates our differences, upload them to Adobe Stock today.

Real People, Real Life

  • Diverse groups of people in everyday life, particularly of Hispanic, Asian, African, and Middle Eastern backgrounds
  • Celebrations unique to specific cultures, including quinceañeras, Día de Muertos, Diwali, Ramadan, Bar Mitzvahs and Bat Mitzvahs, Hanukkah, and more

  • Health, wellness, and fitness concepts featuring people of all body types and abilities at the gym, exercising, leading active and healthy lifestyles.
  • Positive representations of people with disabilities
  • Indigenous people, ethnic diversity in cities and rural environments

Love in All Forms

  • Mixed ethnicity families, single-parent families, and families with same-sex parents engaging in daily activities such as eating, travelling, driving, celebrating, shopping, at home and with their pets.
  • Large, multi-generational families of diverse cultural backgrounds
  • Same-sex couples and couples including trans and non-binary people

Diversity at Work

  • Women as leaders and in positions of power, leading groups of diverse people
  • All ethnicities and people with disabilities around the office and in leadership positions
  • Women and girls in technology and science, working and learning on tablets, smartphones, and other interactive surfaces
  • Women and mothers in the military, on the job and with their families
  • Diversity that looks natural and not tokenistic


Shooting Tips

  • Casting should reflect positive representations of body, age, race, culture, gender, and physical abilities
  • Try to include in your cast real businesses and families for more authentic pictures
  • Capture a mix of documentary environmental portraits and static portrait shots
  • Brands are asking for people looking at the camera and also people not making eye contact with the camera, so consider doing a few variations of the same setup

  • Keep copy space in mind, and change up perspectives to provide a variety of options from a single shoot
  • Leave plenty of room for buyers to crop—back up when shooting
  • Always shoot an empty version of the scene as well; it’s useful for buyers if they need to composite
  • If you’re including technology such as tablets, phones, and laptops, consider doing a similar setup or shot with multiple different devices
  • Use Apple and other brands to appeal to a wider client base
  • Phone green or blank screens in lifestyle moments, so the brand can comp in their own app and footage.

Submissions Tips

  • All recognisable subjects need to sign a model release. You can print out this template before the shoot, or send one via email directly from the Stock Contributor Portal
  • Make sure you don’t have any logos or trademarks in your submissions – that includes on clothing, shoes, phones, and other personal items. It’s best to avoid them in the shot, but you can also scrub them out in post-production if you need
  • Keyword accurately to ensure buyers will find your content. List the most important and relevant keywords first

Need a little inspiration? See more images and clips of real people on Adobe Stock.

Ready to sell your images and videos? Upload them to the Adobe Stock Contributor Portal today.

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