Adobe Creative Cloud is a great solution for creatives, designers, photographers and video producers to always have the latest and greatest tools. At first glance you may think that it’s all about individual users. But there’s much more to Creative Cloud than the plans for individuals and freelancers. We offer a solution for enterprise customers, and for those who manage a team or are part of a small to medium size business, we created Adobe Creative Cloud for teams (CCT).
I’ll be the first to admit that I didn’t get the value proposition of CCT at first. Now that I see all that you get from an administration standpoint it makes sense to me.
With CCT you’re in control
Your Creative Cloud licenses are tied to the company, not the individual users. This way if someone leaves the company or a project, they don’t leave with your software. You simply turn it off for one user and turn it on for the next. You can also dictate/deploy which applications and services are being used by your team or employees.
Stuck on a project?
Each of your users is given two one-to-one consulting sessions per year and you’ll have a one-on-one consultation with an Adobe expert. And as of April 20, Adobe is now offering priority support exclusively for CCT business customers around the world. Creative Cloud for teams admins will now have 24/7 (English only) advanced technical support by phone (and web support via chat) to help deploy their CCT software smoothly and resolve issues. This level of support is not available to customers with individual Creative Cloud memberships, but it’s something Adobe realizes businesses require.
Collaboration is the key
Adobe Creative Cloud offers a wealth of services and features that allow your users to collaborate and share files, colors, styles, etc. As a CCT member each of your users will get 100GB of cloud storage instead of the 20GB of cloud storage for individuals. With this additional storage your team members can share more and work on bigger projects that they can access not only from their desktop computers but also their mobile devices.
The bottom line
Adobe Creative Cloud for teams is where it’s at if you manage a team or business. If I still had my training and design company, Creative Cloud for teams would be a no-brainer. Learn more about it.
Today, Will Allen, senior director of digital media at Adobe unveiled original research on the global creative economy. From data and findings associated with the public projects of nearly five million Behance users, it’s the first look at Adobe’s ongoing analysis of creative industry trends.
The new insights, “Adobe Digital Index New Creatives Mashup,” focus on the formative years of a creative career and offer a view into the thoughts, aspirations, and focus of younger creative professionals. It delves into how innovation on mobile has enabled second-screens to become increasingly integrated into creative workflows; which parts of the world are hotbeds of ideation and project creation; and what appears to be a renaissance of analog elements (like ink and pencil) in design work.
Adobe has been a catalyst in the creative industry for years; now, with the considerable insight available to us from Creative Cloud, Behance, and the Fotolia Stock image service, we have access to ongoing data that can illustrate and predict creative trends and help us determine how to best support the next generation of creative professionals.
New color, collaboration, mobile creativity, and magic from Adobe.
Under the banner of “Creativity just got a lot more colorful,” Adobe revealed what’s coming next to the Creative Cloud pro video tools, showcasing the next versions at NAB 2015, where people could see them in person for the first time. As outlined in an earlier article, the next release offers re-invented color workflows, new mobile technologies, expanded collaboration with Creative Cloud Libraries, and awesome new magic, like Adobe Character Animator, Morph Cut, Time Tuner, and more.
It just keeps getting better
This was my fourth time with Adobe at NAB and amazingly, the buzz and excitement around the Creative Cloud video tools just keeps growing. There were more visitors to the Adobe booth than ever before—amazing considering some of the crowds we’ve had in the recent past; there were more interviews with journalists, including this (underlit) gem from Randi Altman’s postPerspective during which Al Mooney summarizes the entire release in just under two minutes, and more scheduled meetings (literally, hundreds of them) with customers ranging from boutique production houses to major broadcasters. And there were awards, too: a Best in Show award for Creative Cloud from Studio Daily, a second Best in Show from Videomaker Magazine, naming Adobe Premiere Pro CC as the Best Editing Software of NAB 2015, and another Best in Show from Digital Video Magazine. In addition, Adobe Character Animator won Coolest New Product from Post magazine.
Standing room only
The Adobe booth was packed for almost every presentation throughout the show, sometimes standing room only—six-people deep into the aisles around the booth. I don’t know if we’ve ever had such a strong speaker line-up, including Adam Epstein from the Saturday Night Live film crew, whose new movie Staten Island Summer is coming out soon; Devin Graham (aka YouTube superstar Devin Super Tramp); Vashi Nedomansky, recently of Sharkado 2 fame; Aaron Brenner (who showed me his Stanley Cup ring) of the LA Kings video production team; Dan Dome, editor of Late Night with Seth Meyers; perennial crowd-favorite Andrew Kramer (Video Copilot), who showed how to destroy a city in a few simple steps with Adobe After Effects CC; and many other awesome presenters.
Supermeet was super fun
If you’re a Supermeet fan and missed the fun this year—or even if you just want to relive it—here’s a taste, including Al Mooney’s stage presentation. (Yes, he’s wearing a cat T-shirt. Some traditions never die.)
Adventures in Filmmaking: From Saturday Night Live Shorts to Feature Film
Another highlight of the show was my colleague Meagan Keane’s in-depth interview with the articulate and insightful Adam Epstein. The presentation was part of the NAB Creative Master’s Series.
The new features, apps, and workflows presented at NAB will be available in the next release of Creative Cloud. “It’s exciting, even humbling, to see the growth of our video tools, especially at a major industry event like NAB, where you can experience the buzz in person,” said Al Mooney, senior product manager for Premiere Pro CC. “We’re building tools that people need and workflows that let you do more creatively. It’s a joy to see the response from our users.”
Switch or upgrade to the Adobe Creative Cloud Complete plan and save 40%
There’s never been a better time to make the switch to Creative Cloud. Join by May 29 to get 40% off on your first year, paying just US$29.99 per month for all of the Adobe creative applications, including Premiere Pro CC, After Effects CC, Adobe Photoshop CC, and much more. Updates are included with your membership. Learn more about the offer.
A chromed-out 3D human head bobs in what appears to be a deep red liquid on the big screen at annual design and tech festival FITC Toronto. Designer, director, and illustrator Ash Thorp is showing off his latest creative obsession—highly-designed 3D heads. Known for his work on major feature films such as Ender’s Game and Total Recall, Thorp shared insights about his path to a creative career.
One of the things Ash went into detail about were his daily habits, more specifically his six-step “task master” process, which we’ll cover in this post. Don’t want to miss a thing? You can watch his full presentation here.
The task master
Each night Thorp will write up a list of what he needs to accomplish the next day. He always writes this list on paper because it’s tangible and in his words, “becomes a reality.” As a child of the ’80s he feels there is a level of nostalgic productivity in this.
Once his list is written, he moves on to prioritizing it. Based on insights he obtained from the book Eat That Frog!, Thorp uses an A–D class system in setting his goals. Things that make his A-list include must-do tasks like client work and taking his daughter to school. B-list is often comprised of personal projects of importance and speaking opportunities. C-list is made up of stuff that needs to get done eventually, and D-list is comprised of tasks that he doesn’t really need to do or things he can delegate.
He then puts all of these tasks into his calendar and set alarms for each “chapter” of his day.
“We’re creative people, so when I get in the mode of creating, time flies,” said Thorp. “When you’re creating, time doesn’t even exist.”
Despite some hostile feelings towards his phone for the alarms which often pull him away from fun work, Thorp feels this process doubles his daily efficiency. It gives him something tangible that he can visualize. Once his plan for the next day is in place, he can sleep on it and wake-up ready to rock.
“The richest person and poorest person spiritually and monetarily share the same currency—time,” said Thorp. Look at time as being precious. Avoid interruptions whenever possible.
One thing he will do is limit his time on Twitter, Instagram, and Facebook to just ten to fifteen minutes a day. To do this, he’ll put his phone on silent and close his browser if he’s not using it.
Thorp relies heavily on goal setting. This goes back to his emphasis on the importance of having a vision—something tangible to work towards. He sets one week, one month, three month, six month, and one year goals.
His one year goal is always really abstract, whereas his one week goal is related to daily tasks. Every Sunday he’ll write out his weekly goal, ensuring that his tasks for the week align to this. It’s not all process though; Thorp is a strong believer in treating yourself for accomplishing a goal. Rewarding yourself for a job well done is a great motivational strategy to keep you on point and striving to reach those goals.
The end date
Everything must come to an end. Setting end dates and getting things done is important to accomplishing goals and being professional. “Don’t be known as just a starter, you have to finish stuff,” said Thorp. This can be a challenge because working in creative fields you always feel like you can do stuff better, and each day comes with renewed inspiration. Setting a deadline and knowing when to let go will help you complete a project and move on to the next thing.
Make personal time every day. A couple hours reserved for stuff you enjoy is important for your personal growth, spiritually, and creatively. This doesn’t always have to be in the evening; sometimes a creative kick-start to your morning can be just what you need. It’s all about priorities!
Rest and recover
While Thorp doesn’t claim to be any good at this, getting sleep is important. It’s hard to make proper decisions when you’re not getting enough sleep. It affects your mood, professionalism and, ultimately, your work.
One thing Thorp reiterated throughout his talk is that his task master process works well for him. Daily routines aren’t a one-size-fits-all kind of thing, but given his success and ability to manage many things at once, this process (or key elements of it) might just be worth a try. Also, like most things worth doing, it doesn’t come without a bit of sacrifice and hard work.
Have a different approach to staying on top of many things at once? Let us know in the comments.
All video professionals worldwide—including Apple Final Cut Pro, Avid Media Composer, Grass Valley Edius and Adobe Creative Suite users—can get every Adobe creative tool for 40% off on the Creative Cloud Complete plan.
Join by May 29, 2015 and get your first year of membership for just US$29.99 a month*—a savings of 40%. Sign up now!
Creative Cloud brings together everything editors, filmmakers, animators, and motion graphics designers need to go from script to screen and beyond. Move projects seamlessly through your production pipeline thanks to deep integration between Adobe Premiere Pro CC, Adobe After Effects CC, Adobe Audition CC, and Adobe Photoshop CC. With apps that play well together, you can fine-tune your edits, audio, color grades, and masks in one integrated workflow. Plus, you always have instant access to new features as soon as they’re released, so you can stay up to speed on the latest innovations, industry developments, and new hardware and formats.
Making the move to Adobe Premiere Pro CC
Edit video with greater speed and precision with Premiere Pro CC, the industry-leading nonlinear editing application. Offering a clean, easily customizable interface and native support for a huge range of file formats, Premiere Pro CC lets you move through projects faster and deliver your best work, even on the tightest deadlines. There are so many reasons to upgrade or switch to Premiere Pro CC and now, through May 29, 2015, we’re adding one more! Our best offer yet saves you 40% on the Creative Cloud Complete plan. Sign up now!
When you subscribe to Creative Cloud today, you will get the new features as soon as they’re available. In Premiere Pro CC, you’ll get the Lumetri Color Panel, which allows editors to manipulate color and light with familiar Lightroom-style controls, Morph Cut, which removes unsightly jump-cuts in talking head interview footage, and Creative Cloud Libraries, which gives you access to your creative assets, including looks and graphics, wherever you are.
To see what else is coming soon to the video tools in Creative Cloud, check out our blog post.
Late Night with Seth Meyers
Dan Dome, associate director and lead editor for Late Night with Seth Meyers has a long history in late night television. Dome recently transitioned from leading the post helm at CONAN where they were formally cutting on Apple Final Cut Pro, to launch Late Night on Premiere Pro CC and a full Creative Cloud workflow. Check out how he and his team use Adobe Creative Cloud.
Resources to help you make the switch
We’re dedicated to making sure you do not lose any hours learning a new piece of software. On our website, we’ve captured the tools you need to help you make the switch from Apple Final Cut Pro or Avid Media Composer to Adobe Premiere Pro CC. You can also download a free 30 day trial of Premiere Pro CC.
* Terms and Conditions: The $29.99/month offer for an annual Adobe Creative Cloud Complete Membership is only available to customers who own Apple Final Cut Pro, Avid Media Composer, Grass Valley Edius or customers who purchased an Adobe Creative Suite edition or individual product in one of the following versions (CS3.x, CS4, or CS5.x, or CS6) directly from the Adobe Store or by calling a regional Adobe Call Center. Offer valid for purchases of an annual plan, which requires a 12-month contract. These offers are not available to Education, OEM, or volume licensing customers. This offer is valid from April 9, 2015 12:01 a.m. ET through May 29, 2015 11:59 p.m. ET. VOID WHERE PROHIBITED OR RESTRICTED BY LAW. For a limited time stated in this promotion, eligible customers may purchase an annual membership to Adobe Creative Cloud for a reduced price. Residents of embargoed countries are not eligible. This offer is limited to one (1) purchase of one (1) Creative Cloud annual membership per customer. Offer is subject to U.S. export control laws and laws where the recipient resides. Offer may not be assigned, exchanged, sold, transferred, or combined with any other discount or offer, or redeemed for cash or other goods and services. Offer expires at the time stated in this promotion. This offer and prices are subject to change without notice.
Scott Belsky and Khoi Vinh‘s friendship precedes Scott’s tenure at Adobe, so when Scott approached him with an invitation to collaborate, it didn’t take long for Khoi to accept. In fact, in some ways, the collaboration, between the co-founder of Behance and VP at Adobe and the former design director of the New York Times, seemed pre-destined.
Since its introduction, Khoi had been touting the merits of the iPad as a creative tool: “I’ve always seen it as a really capable piece of hardware that at the same time imposes some really wonderful constraints. When you’re using your finger to manipulate things, you lose a sort of fine-grained ability to ‘get things absolutely perfect.’ I’ve always looked at that as a benefit.” He didn’t know it at the time, but the iPad environment he felt so strongly about (the one that forces people to focus on concept rather than execution) would become the foundation for Adobe Comp CC.
But it wasn’t Khoi’s appreciation of the iPad, or the fact that he’d built an app called Mixel in 2011, that prompted Scott to call him in the fall of 2013. It was, instead, Khoi’s skepticism about Creative Cloud. Khoi summed up the reason for Scott’s call in a recent blog post: “The perception at that time was that a CC subscription was a scheme to allow Adobe to charge repeatedly for software that previously users could buy just once. That’s what he wanted to discuss.”
From that conversation, things moved quickly forward.
By the end of 2013, Khoi was working as a consultant to Adobe with principal product manager Will Eisley and director of design Eric Snowden on what would become Comp CC. Khoi remembers, “Adobe assigned prototyping engineer Renaun Erickson to the project and for a couple of months it was just the two of us trying to figure out the fundamentals of the app, its basic concepts, what was important, what wasn’t.”
Their ideas began taking shape when they realized that the key to the app’s success would be enabling people to get what’s in their heads onto the screen as quickly as possible. It meant they needed a “drawing engine.” One that would enable people to draw, move things around, and resize them—with familiar touch-screen gestures. Khoi explained it like this: “With Comp CC, you don’t access a different tool to get a box or crop a picture or create a block of text; you draw a box with an X in it and get a picture object into which you can put an image and crop it, or you draw several horizontal lines to generate a block of text. It’s much more natural. It’s much faster. And, most importantly, it’s much different than working on desktop software.”
They intentionally kept the build media agnostic and with a focus on brainstorming. The canvases are familiar, but they are blank; there are no tools for pagination or trapping ink, and no library of interface widgets or pulldown menus. Because it keeps the focus on rapid-fire iteration, it’s a welcoming tool for conceptualizing juxtapositions of type and image for any medium.
It wasn’t long before it was time to share the build with an audience.
When Khoi presented during Sneaks at Adobe MAX 2014, the application was about 60% done. He remembers, “Not all the gestures were in there, the history feature was still pretty fragile, and as far as exporting to the desktop apps, I think only InDesign CC worked at that time.”
By the end of 2014, however, Comp CC’s two most important features were in place.
The ability to export files to Adobe’s primary desktop design applications makes Comp CC a powerful addition to an ingrained workflow. Many mobile apps have great approaches to creative exploration, they’re just not as attuned to a designer’s needs. Khoi believes that’s Comp CC’s game-changing feature: “We put a lot of emphasis on building those bridges to Illustrator CC, InDesign CC and Photoshop CC; I’m willing to bet that the bridges we created, to what designers already use and what they’re comfortable with, will be really powerful for people.”
As for the history feature that saves every iteration of every layout… it’s the team’s acknowledgement that ideas flow continuously. People don’t come up with one idea, jot it down and move on to the next one. But since any need to “manage” brainstorming sessions runs counter to the course of creativity, the saved history relieves, entirely, the burden of worry about preserving concepts, while also giving people the ability to scroll back in time—maybe even to the point of rediscovery. (Note: The feature is demoed in Khoi’s Sneaks video beginning at 3:40) A similar history scrub feature, already in Adobe Photoshop Sketch and Adobe Illustrator Line, provided the perfect interface but Khoi mentioned a characteristic unique to Comp CC: “You can actually go back and mess around with something you worked on 20 minutes ago but then whatever you did between then and now is preserved (you won’t lose it just because you elaborated on something).”
That’s the condensed version of the Khoi Vinh-Adobe partnership and the launch of Comp CC.
Now that Comp CC is in the hands of the creative community, Khoi knows the collaboration isn’t over, “For it to succeed and for us to effect meaningful change to ingrained workflows, we have to listen to feedback and understand how people are using it.”
And about Khoi’s skepticism of Creative Cloud… it, ultimately, fell away: “It wasn’t until I collaborated on Comp CC that I truly understood why Adobe made this huge move to Creative Cloud. It’s not about ‘renting’ software that we used to buy; it’s about a connected ecosystem of tools that’s only possible with the cloud. I was won over to the strategy.”
by David Macy, Director of Mobile Product Marketing
Imagine if you could channel all the creative productivity lost from checking your phone hundreds of times a day into a new project—what would you create? The arrival of the Apple Watch, and the ability to prioritize and customize alerts, signals a shift in how we’ll interact with personal technology.
We certainly expect Adobe customers—some of the most creative people on the planet—to be early adopters of the Apple Watch. That’s because designers get a lot of their best ideas not while sitting at our desks, but from interacting with and observing the world around us. Geoff Dowd, our director of experience design, made this point in a recent New York Times article. When Geoff has a few spare minutes, he hops on his bike and takes in the vibrant district around Adobe’s San Francisco design studio.
This is Adobe’s mission: to stretch the mobile canvas and inspire creatives. So today we updated three of our popular iPhone apps to add support for Apple Watch: Behance, Adobe Color CC, and Creative Cloud. The intersection of Creative Cloud and wearable technology has arrived:
Prioritize projects with Behance: Whether you’re with a client or away from your desk—customize Behance notifications so that a glance displays your most meaningful daily stats. Behance is the world’s leading creative community, where you can get feedback and find inspiration from over five million creative peers.
The new release of Behance app for iPhone makes interaction with critical updates frictionless, bringing your Inbox, Notifications, My Work, and Nearby directly to your Apple Watch. Remotely control Airplay presentations of your online portfolio from your watch to open a Behance project and step through the individual images of a project presentation. Use Handoff to move seamlessly from your Apple Watch to your iPhone when you want to comment on a file or project; use the share dialog to post a link to Facebook, Twitter and other services.
Get out there… and make something colorful: The always-on culture has often meant we miss those precious moments of inspiration and ideating around us. With Adobe Color CC, see the world in a spectrum of color, wherever your inspiration takes you. Pair the app with your Apple Watch and turn on geo-location to reveal color themes that were captured nearby. Discover the colors in the world around you—view the theme, name, distance, and map location. Swipe to see the ten most popular themes in the vicinity. Extend your mobile and desktop workflows by adding new color swatches to your Creative Cloud Libraries design assets as-is, or pass one to your iPhone for real-time adjustments. And this is all available back at your desk, thanks to your unique Creative Profile, so you can continue working in CC desktop tools.
Wear Adobe Creative Cloud on your wrist: Many folks have asked us about the update for Creative Cloud app for iPhone, that Apple shows on the Watch TV commercial—it’s now here! Gone are the days of being chained to your desk or phone constantly monitoring for client feedback, new projects, design assets and more; set up Apple Watch to monitor activity on shared Creative Cloud files, view and reply to comments on a file, accept or decline invitations to collaborate, and more. The effortless mobile to desktop workflows across devices and apps enabled by Creative Profile and Creative Cloud Libraries make this all possible.
We’re looking forward to seeing the Apple Watch journey unfold—you can be sure that the first generation is just the start of amazing things to come. Similar to our other recent platform explorations Adobe Ink & Slide and our touch work on Microsoft Surface, how customers interact with Apple Watch will guide us. We can’t wait to hear where you take your newfound freedom. Anything is possible—get out there.
Starting today, with the release of Adobe Photoshop Lightroom CC 2015 and updates to all our mobile apps, the Adobe Creative Cloud Photography plan now, more than ever, makes it possible to enjoy your passion for photography anytime you want.
With the Creative Cloud Photography plan, capture any moment and make it your own
Perfect your photography with Lightroom CC and Adobe Photoshop CC, the best photography tools whether you’re a beginner or a pro. Organize, edit, enhance and transform your photos anytime, anywhere. Sync your images across all your devices—Mac, PC and mobile. It’s all your photography, all in one place.
Lightroom CC is the standard for photo enthusiasts and professionals, and essential for perfecting photos. What’s new?
HDR Merge: Easily combine multiple high-contrast shots into a single HDR image.
Panorama Merge: Stitch together a group of photos to form a seamless panorama.
Facial Recognition: Identify a face in a photo and effortlessly find the same face in a library of images.
Performance Improvements: Get more done, faster. Lightroom takes advantage of compatible graphics processors to boost overall speed up to ten times faster, especially in the Develop module.
Filter Brush: Erase parts of a gradient or paint gradient effects into any part of a photo.
Advanced Video Slideshows: Combine still images, video and music with professional effects like pan and zoom.
Lightroom for mobile devices
Automatically synced with Lightroom CC on the desktop, Adobe Lightroom for mobile lets you edit, organize and share photos on-the-go, on iOS and Android devices.
Android Tablet Support: Previously only available on Android phones, now you can sync, edit, organize and share on Android tablets too.
Android SD Card Support: You can now specify local storage to an SD card rather than internal device storage.
Native DNG Support on Android: Android 5.0 (aka “Lollipop”) now allows you to shoot photos in raw, and saves them as DNG files. You can now import those DNG files directly from you Android device.
Improved Crop Experience on iOS: We simplified the number of tiles in our crop UI so you can now easily find aspect ratios, and we added an auto-straighten function.
Sharing and storytelling
Stories are easy to tell with photos from any Lightroom collection using our free iPad apps Adobe Slate and Adobe Voice.
An agency, with a long history of using Adobe creative software for all of its marketing and PR creative work, makes the move from Adobe Creative Suite to Adobe Creative Cloud for teams.
Marcus Thomas LLC is the product of a union between two of Northeast Ohio’s oldest and largest independent advertising and public relations firms: Marcus Advertising, founded in Cleveland in 1946; and Ira Thomas Associates, founded in Youngstown in 1937. With decades of experience, Marcus Thomas recognized the importance of digital spaces early on and transformed into the fully integrated marketing agency it is today.
By upgrading to Adobe Creative Cloud for teams, the agency simplifies licensing management while providing designers with access to a wider range of Adobe creative software.
“Our clients are on the latest software and it’s important that we are too. Working with Adobe Creative Cloud for teams keeps everyone on the same software version, from incoming interns to freelancers and clients,” says Amy Gressell, digital asset and creative systems manager at Marcus Thomas. “This eliminates the extra work that comes from constantly converting files and trying to manage multiple versions of software in house.”
People don’t have time to learn something entirely new every time they want to use new software, so we appreciate the usability and consistency of the Adobe user interface across applications,” says Gressell. “Not only does it help our designers transition to new versions of software, but it also gives people a starting point when they want to experiment with other software.”
Web designers are starting to work with Adobe Muse CC to develop advanced website designs in a visual interface, while many designers have added Adobe Photoshop Lightroom to their workflows for its range of fast and simple photography editing features.
“We previously only offered a limited number of products to our design teams because it was too costly to buy separate full Creative Suite Master Collection licenses,” says Gressell. “The range of software in Adobe Creative Cloud for teams gives our designers a chance to experiment with new workflows to produce more creative work and meet our clients’ high standards.”