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Archive for September, 2012

Photoshop World 2012 Recap

Our Photoshop team recently returned from Photoshop World 2012 – an expo held in Las Vegas, Nevada last week (Sept. 5-7). If you weren’t able to attend the conference itself, we’ve pulled together a few highlights:

Photoshop World 2012 Kicks Off in Las Vegas

Day 1 had something for everyone, including a keynote opened by Adobe’s Vice President of Products for Digital Imaging, Winston Hendrickson.

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Day 2 at Photoshop World: Monster Madness!

Day 2 focused on customer experiences with Photoshop Touch, Photoshop image editor software, & Lightroom photography software, but attendees got a thrill when monsters took over the floor for some exciting photo shoots.

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Photoshop World Day 3: Nicole Dalesio Takes the Show Floor

The Next Photoshop Evangelist Contest winner Nicole Dalesio demonstrates her favorite Photoshop CS6 features.

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To find out more about the events during the expo, visit the Photoshop World event site.

11:30 AM Permalink

Creative Spotlight: Eric Merced on Adobe Creative Cloud and the Touch Apps

Like a superhero, Eric Merced possesses a special power – the ability to unleash creativity. With his trusty iPad loaded with Adobe Touch Apps, along with access to Creative Cloud and the Creative Suite 6 applications, there is no project too big for Eric to tackle.

We sat down with Eric to learn how these Adobe products have improved his workflow capabilities, given him the ability to seamlessly transfer his work between technologies and helped him become the illustrator he is today. Read our Q&A with Eric below and be sure to check out the new hero-themed Twitter background we created to celebrate his work.

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Adobe: When were you first introduced to Adobe Touch Apps?

Eric Merced: It was with my first generation iPad (I currently own the iPad 2) and Adobe Ideas. There was a lot of complaining going on about how the iPad was not ideal for creating high-resolution art and Ideas was the first app that made me think otherwise.

What was the very first creation you made with Touch Apps?Gordon_Merced1-111x300

Even though I had already used Ideas to dabble in creating art on the iPad, my first “wow” moment that cemented my desire to create illustrations and comics, was when I used Creative Cloud to upload an image of The Dark Knight Rises’ character, Bane. The idea of being able to back up my work directly from the iPad and have it available on my iPhone or desktop was thrilling. I later took that image into Photoshop Touch and added textures, which brought the image and my workflow to another level.

How has the integration from Touch Apps through to the Creative Cloud features changed your creative workflow?

It has simplified everything. I feel good knowing that I have a powerful mobile studio with Ideas and Creative Cloud.  The iPad’s feature of allowing apps to store files in iTunes is good, but I feel Creative Cloud is a step up because it allows you to access those files from other devices (i.e., iPod, iPhone, desktop). That’s true integration right there, and it’s also essential for a true mobile studio experience.

Which pairing of the Touch Apps and the applications within Creative Cloud is most instrumental to your creative process?

Photoshop Touch and Photoshop CS6. Any file I tweak in Photoshop Touch can easily be opened in Photoshop on my desktop.

eric-merced-211x300Where’s your favorite location to create?

Mostly inside, as I don’t travel much, but Adobe Touch Apps allows me to physically create anywhere inside I’d like, as opposed to being tied to a desk and chair.

How much of a difference has direct touch input made to your creations?

The ability to zoom in and out, resize with a pinch, or to move the canvas around with two fingers is amazing. It makes doing these things much faster and more natural.

If you had the opportunity to travel to anywhere in the world with your Touch Apps, where would it be and why?

I’d love to go to a lot of places in the world – maybe too many to mention here. And who knows, with the iPad and Adobe Touch Apps on hand, now that’s more possible than ever.

For more on Eric’s work, stop by his website to see his portfolio. Want to be featured in one of our upcoming spotlight posts? Drop us a line on Twitter, Facebook, or in the comments below.

12:05 PM Permalink

Creative Spotlight: Q&A with Animator Lee Daniels

You may have stumbled across Lee Daniels’ work on our Adobe Stories site or our Adobe Facebook Page, but we recently caught up with him to really find out the depths and origins of his creativity when it comes to animation and cartooning.

Adobe: What’s your story? How did you get to where you are today?

Lee Daniels: After experiencing a lack of support for cartooning in grammar school, I decided to get a job in graphic design rather than University education. I got to learn all the Adobe software by trial and error in a real world environment on company hardware, which was always better than what I could afford at the time. I then became a digital retouch artist and graphic designer for a magazine publishing firm for 13 years after leaving school. Since then, I’ve been working as a freelance illustrator in London for almost 4 years (8 including the crossover with my last design job).

leedanielsart-300x212What was it about animation that got your attention? 

Cartoons like Wile E. Coyote and Tom and Jerry. I always saw the levels of creativity, invention and escapism in cartoons as light-years ahead of the live action drip-feed in to our living room for the other 95% of viewing time.

Cartoons have always been generally viewed as childish because of the history in kids TV, which is why I like to use the medium to create work that is not necessarily childish – without taking it too far of course, that’s the job of South Park.

Inspiration: Is it easy to come by for you or is it a rare pearl? How do you find it?

My previous videos include everything from the misfortune of frogs, though triumphant hamsters, to incompetent Secret Service agents and intelligence tests for a reluctant chimp. Although there is no overriding theme to all, I would have to highlight the common thread as the success of seemingly inferior beings over their seemingly superior tormentors. So inspiration for this can be found pretty much anywhere and tends to come fairly easily. I’ve usually got about 2-3 ideas for future shorts in mind while working on any one project.


lee-daniels-art-212x300Do you believe in creative blocks?  How do you push through them?

Yes, absolutely. Although this is almost impossible to do, I find the best way to get through a potential day-spoiler is to just drop everything, stop working and go for a run. Admittedly this is much easier to do now that I’m working for myself – leaving an employment situation in this fashion would be frowned-upon at best! The only real escape to freedom during a creative block in my old job was a trip to the coffee machine the long way round, which was not very inspiring.

What’s your go-to product within the Adobe Creative Suite? Why?

This may sound like a cop-out answer but my go to product is the Creative Suite. I like to view it as one playground. More specifically, if I’m static illustrating or cartooning, it would be a mixture of Illustrator and Photoshop. If I’m animating it would be the previous two plus After Effects, Premiere Pro and Soundbooth. If I’m doing a graphic design job it would be Photoshop, Illustrator and InDesign. But generally, whatever project I’m working on, I can guarantee to be pressing Apple + Tab multiple times throughout. I’ve downloaded free trials of a lot of different software over the years, but nothing comes close to Adobe in my opinion. I treated myself to the Master Collection after leaving my job to go freelance, and I wouldn’t change it for anything else.

What was your favorite project you worked on while using Adobe Creative Suite?

My most recent work ‘Jungle Brawl‘ is definitely my proudest achievement so far. I made a decision early on not to cut any corners when creating the background artwork and even playing the music myself on guitar as opposed to ‘loops’ (apart from the drum loops, which I don’t play). Previously, I’ve concentrated my efforts mainly on the characters, but I spent a lot of sleepless nights storyboarding, painting the rainforest environment and thinking of new ways to shoot the scenes in an attempt to keep up the filmic quality.

I utilized all the major Creative Suite applications during production – as you’ll see from the credits – and After Effects is definitely the star of the show, although heavily backed-up by Photoshop and Illustrator. After Effects is an incredibly powerful cartoon animating tool and I’m pleased to be championing its use for this medium.

Who are your creative role models?

Stylistically, I take inspiration from hundreds of undiscovered creatives in my online networks. Inspiration from more publicly known artists and companies would be some of the more obvious: Frank Miller, Jamie Hewlett, Patrick Brown, Dave Gibbons, Pixar, Warner Brothers.

If you could give one piece of advice to a new animator/artist starting out, what would it be?

Learn the software and practice, practice, practice. Every piece of software I’ve used has been predominantly learned by trial and error. I find that pure experimentation throws up unexpected problems and only deepens your knowledge in the long run by forcing you to learn what NOT to do.

To find out more about Lee’s upcoming work, you can follow him on Twitter @LeeDanielsART.

6:00 AM Permalink