Adobe Creative Cloud

Digital Video & Audio

January 9, 2017 /

Adobe at the 2017 Sundance Film Festival

Adobe headed to the 2017 Sundance Film Festival. One of the highlights of the event was our Lights, Camera, Edit: Directing with an Editorial Eye panel showcasing an inspiring line-up of filmmakers who wear a lot of hats and work on projects ranging from independent to studio and from feature length to serial content.

 
For all stripes of visual storytellers – from those making content for YouTube, independent films and Hollywood blockbusters to students and aspiring filmmakers – we know how much effort goes into creating each and every frame. Adobe applauds those who were selected for the 2017 Sundance Film Festival, which boasted a broad range of exceptional projects. We are proud to have been a Leadership Sponsor of the event as well as having sponsored the festival’s NEXT category, which showcased filmmakers who are pairing innovative digital technology with forward-thinking storytelling.

Celebrating 25 years of video content creation, Premiere Pro was the official editing tool of the 2017 Sundance Film Festival. Use of Premiere Pro continued to rise rapidly among films in the festival, marking a 90% increase from 2016. Hollywood editors and independent filmmakers alike were turning to the seamless integration and editing capabilities in Creative Cloud to efficiently deliver stunning content.

Filmmakers behind 81 films and virtual reality projects in this year’s line-up trusted Premiere Pro as their primary digital editing software, including some of the festival’s biggest headliners such as the sequel to Al Gore’s An Inconvenient Truth and David Lowery’s A Ghost Story. A staggering 81% of surveyed films utilized one or more Creative Cloud tools, often incorporating After Effects, Photoshop, and Media Encoder into their workflows.

“I knew I wanted to use Adobe Creative Cloud from the start, because I love the idea of everything working under one roof. It’s also very intuitive and easy to learn. I didn’t go to film school, so I’ve always just learned things on my own,” said David Lowery, director, editor and writer of A Ghost Story, which is premiering at the Sundance Film Festival. “Creative Cloud made the big studio process less intimidating from a technical standpoint, more like one of my indie projects, and conversely it made making this indie film feel as big as a studio movie.”

Virtual Reality

Virtual reality continued to be one of the industry’s fastest growing trends, and the powerful VR workflows in Premiere Pro CC helped filmmakers develop immersive 360-degree video experiences. New Frontier at the Sundance Film Festival showcases hybrid projects and transmedia storytelling, including virtual reality.  More than half of the films in the Virtual Reality category at Sundance used Premiere Pro in the creative process, including the VR experience for Jeff Orlowski’s Chasing Coral.

 

Project 1324 and Sundance IGNITE Short Film Challenge

Project 1324 supports, connects, and amplifies a global community of emerging artists who are using creativity as a force for positive impact. Learn more here.

Adobe Project 1324 & Sundance Institute teamed up for a short film challenge to find bold new voices in the next generation of filmmakers. Fifteen winners, who are shaping the future of the film industry, were named Sundance Ignite Fellows and received a trip to the festival along with year-long mentorships.

 

Filmmaker Panel 

On January 20th, Adobe hosted “Lights, Camera, Edit: Directing with an Editorial Eye” with panelists David Lowery, Kyle Patrick Alvarez, and Jennifer Phang sharing their insights on the importance of understanding—or even mastering—more than one filmmaking discipline and how diverse perspectives influence success in independent, big budget, and serial content.

The panel took place Friday, January 20, from 3:00 p.m. to 4:30 p.m Mountain Time at 500 Main Street. For those who were unable to attend in person,catch the replay of the live stream from Park City.

 

Art of Editing Lunch

Celebrating editors as artists, Adobe was the official sponsor of the Art of Editing event at Sundance 2017. The event, which honored all of this year’s Sundance Film Festival editors, featured a keynote presentation from documentary editor Lewis Erskine, known for the Primetime Emmy-winning “Freedom Riders”, “Free Angela and All Political Prisoners” and “Jonestown: The Life and Death of the Peoples Temple.”

Throughout the festival, we got to know the filmmakers, their stories and favorite film experiences in the “Make it an Experience” interview series, which streamed live on Adobe’s Facebook Live.

 

Watch the full video playlist, including interviews, the filmmaker panel, and highlights from key moments around the 2017 Sundance Film Festival.

Learn more about Adobe Creative Cloud video and audio tools.

Download a free trial of Adobe Premiere Pro CC.

 

Join the discussion

  • By aikawmhawm - 3:27 AM on January 20, 2017  

    use this mail to login