Adobe Creative Cloud

April 8, 2016 /Events /Learn /UX/UI Design /

Adobe Creative Camp SXSW Recap

Thanks to everyone who joined us at Adobe Creative Camp 2016 at SXSW. The room was packed both days and this year, we even had viewers joining in LIVE from Adobe’s Twitch Channel. If you couldn’t make it, or just can’t wait to share what you learned, check out some of the event highlights below:

Designing for the real world

Talin Wadsworth, Adobe’s Senior User Experience Design Lead, shared a behind the scenes look at the process of creating a new tool: Project Comet (now known as Adobe XD). During the session, the audience fired off questions and offered feedback on industry needs. Connecting with the Creative Community is what brings Adobe to SXSW and why we can’t wait to get back there next year.

Six things every designer should do right now

Paul Trani, a Senior Creative Cloud Evangelist at Adobe, discussed the six things every designer should do right now. Whether it’s keeping up on design trends or being aware of new tools that create efficiency in your workflow, Paul made sure every attendee left armed with new knowledge they could implement upon leaving the room (or even before!).

Creating lasting branding systems

Sonja Hernandez, a Senior Experience Designer at Adobe, shared the challenges (and successes!) in creating a visual branding system for ten different products. She even had audience members join in by drawing popular Adobe product logos from memory. A lucky winner received one year subscription to Creative Cloud.

Celebrate the process of getting things done!

Illustrator, author, graphic designer, and 2015 Adobe Creative Resident Becky Simpson shared the productivity tips and tricks that helped her write and illustrate two books, create a backlog of art for 100 days, and work towards building a product company based on her illustrations.

Evidence of Becky’s productivity was literally plastered on the walls. We hung up life-size coloring pages – inspired by Becky’s hand-drawn illustrations created in Adobe Capture and Illustrator – and invited attendees to grab a marker and color. The illustrations are part of Becky’s 100 Days Art Project.


Want to see more of what you missed? Check out this highlight video and join us next year in Austin!

Events, Learn, UX/UI Design