Audition Creates Better Sounds for Airports
As a Product Manager I have to travel periodically whether it’s to tradeshows like NAB or NAMM, visiting customers or traveling to one of our other offices in San Jose, San Francisco, or Boston, MA. I don’t know about some of you out there, but I find traveling to be a big hassle. There’s of course the long security lines, crowded and delayed flights, but I also don’t like being in airports. Part of this is because of the noise from the constant PA announcements. Some airports around the country are trying to deal with this by producing higher quality terminal announcements using recognizable entertainment voices including the likes of Rodney Dangerfield. There was an article about it in this past week’s USA Today. http://www.usatoday.com/money/industries/travel/2008-02-11-airport-announcements_N.htm
One voiceover pro they profiled in the article was Ray Holbrook who does terminal announcements for Lexington, Kentucky’s Blue Grass Airport. Ray is a long time media personality in Kentucky and his familiar voice provides a level of comfort to air travelers in Lexington. Ray uses Audition for his voiceover work and was pictured recording with Audition in the print version of this article. The article didn’t mention Audition specifically, but it clearly was Audition in the photo. I suspect that like many broadcast professionals, voiceover pros like Ray are using Audition because it has all the tools you need to create great voice spots using a single software application.
Audition 3 also adds some new tools to make the voiceover creation workflow even easier. With the Top/Tail view you can simultaneously work on the end and beginning of your voiceover such as making sure things like the intro and outro sections work well together (fades, trims, etc.). Also, the auto crossfade feature saves lots of time when putting different audio clips together. This can also be combined with the group editing functions when you are working with multiple tracks. And of course you have all the power of spectral editing to cleanup any unwanted noises, pops, etc. This is really nice to have if you don’t want to have to redo a perfect take that has a sonic defect.
So the next time you hear a recognizable voice on a terminal announcement, there’s a good chance that voice spot was created and edited using Audition.