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Lars Borg is a Principal Scientist in Digital Video and Audio Engineering at Adobe. Borg, who joined Adobe in 1989, develops solutions and standards in the areas of high dynamic range (HDR) video, wide color gamut, Ultra-High Definition TV, digital cinema, color management, video compression, and holds over 30 patents in related areas. Borg was a key contributor in developing the Academy Color Encoding System, created the CinemaDNG format, is active in standards committees at SMPTE, and ICC, and is the chairman of a SMPTE group on Dynamic Metadata for HDR Color Transforms. Borg received his M.Sc.EE from Royal Institute of Technology, Sweden.