The best logos are memorable, but they also have to function in a variety of modern environments. Great logos can be resized and reproduced easily across a variety of different contexts.
From credibility to readability, the typeface you choose should create a welcoming atmosphere that sets the tone for your brand. These important ideas will help you decide which typeface will illustrate your voice.
Using templates is good for inspiration and skipping the setup, but to get the most out of templates you need to know how to customize the template for your own unique project. Take advantage of ready-to-use templates with instructions for commonly needed marketing materials. Now you can learn step-by-step while you create the deliverables you need.
While you have design skills, it’s not reasonable that you’re a master of all things design or can channel creative inspiration on demand. And if you’re not using design software day in and day out, you might need some help getting started, or at least a quick refresher. Here are some quick design tips and best practices to help you create six typical marketing pieces — and deliver anything but typical results.
Fifty shades of red and pink. Curvaceous scripted typography. Iconography brimming with hearts that look nothing like actual hearts. Valentine’s Day may be all about love and romance, but it can also instill a certain sense of angst among creators looking to put their own unique stamp on the holiday.
OpenType Variable Fonts — a solution that delivers both form and function — is a major leap forward for digital typography. Here’s why.