Broadway Malyan, A Return on Design
A distinguished architecture firm applies experience, skills, and cutting-edge Adobe Creative Cloud applications to exceed client expectations.
Distinguished by its global reach with 16 studios across world centers, unrivaled diversity with over 500 design experts, and distinctive client focus with more than 75% of its income from repeat business, Broadway Malyan creates world-class, fully integrated cities, places, and buildings to unlock lasting value and deliver “return on design.”
Unlike most firms, Broadway Malyan’s myriad of projects often extend beyond traditional architecture. In addition to its architectural focus, the firm’s designers visualize and shape many different aspects of their design with a holistic approach resulting in a level of detail that can extend to branding and equipment design. Both architects and designers at Broadway Malyan depend on Adobe Creative Cloud for enterprise and Adobe Acrobat Pro, purchased through an Enterprise Term License Agreement (ETLA), to delight clients with their imaginative, useful, and beautiful creations, tailored to meet customer needs.
Broadway Malyan’s priority is to excel for the benefit of clients through a focus on quality, collaboration, and delivery. To achieve superb results, employees rely daily on a variety of Adobe applications; Adobe Illustrator CC, Photoshop CC, and InDesign CC are mainstays for designing buildings, collateral materials, and finessing client proposals and presentations. Acrobat Pro is essential to both designers and architects for combining multiple file types and sharing them as universally accessible PDF files with clients, as well as internally among staff collaborating on projects across the company’s global offices.
Enabling business expansion and flexibility
Equipping its 550 users worldwide with the most up-to-date versions of Adobe software was an ongoing challenge for the IT department. The sheer number of users, geographic diversity, and varying needs and skill sets within the firm made software provisioning complicated and time consuming.
The firm often combines teams with the most relevant talents from around the globe to work together on projects. Whether they’re located in Shanghai or Warsaw, people need the right software. In the past, the firm provided some applications on designated resource computers at each location. Users had to leave their desks to access applications like Acrobat Pro, which impacted their productivity.
To furnish all employees with what they need to do their best work, right at their fingertips, the team purchased Adobe Creative Cloud for enterprise, a solution that accommodates rapid growth while reducing IT complexity through an ETLA with Adobe. “The Adobe enterprise term license agreement is fantastic—it’s the way I like to work,” says Alexandre Vasconcelos, head of IT for Broadway Malyan. “We use a number of different types of software in the company, and I would rate Adobe Creative Cloud for enterprise in the top three in terms of the way the licensing works.”
Through the enterprise agreement, the firm can juggle the fluctuations of a project-based business. Employees can obtain and install Adobe software regardless of their location. As the company expands and morphs, it has the flexibility to add software licenses or move them to the other side of the globe as needed, without cumbersome, far-flung license deactivation and reactivation.
Simplified, fast IT
Adobe Creative Cloud for enterprise has dramatically streamlined tasks for IT. The software installation process is fast and intuitive, and Creative Cloud for enterprise provides full visibility into what software each user has, simplifying license management.
To implement Creative Cloud for enterprise applications, Broadway Malyan used Microsoft System Center Configuration Manager (SCCM); it made it easier and faster to distribute the new software worldwide via remote control.
The IT team set up company-wide Adobe software installation for Illustrator CC, InDesign CC, and Photoshop CC, which took only 15 minutes to install simultaneously on each computer—a process that previously required an hour and a half. “Adobe Creative Cloud for enterprise has made a major positive change in the way we deploy software,” says Vasconcelos. “Employees can simply request specifi applications that they need and have them installed quickly and easily.”
Distribution of Acrobat Pro using SCCM was similarly fast and straightforward. “Using Microsoft SCCM, we installed Acrobat Pro in three offices a day and it took only five minutes per office, so there was no negative impact on productivity,” says Vasconcelos. “All of our offices were up and running with the software in just five days.”
Productivity on the rise
With Creative Cloud for enterprise, Broadway Malyan is bolstering productivity among employees. Architects and designers no longer have to find a computer with the proper software installed; instead, they can download and install precisely the right software applications to meet the most pressing needs for the project at hand.
With a global team, the use of different software versions previously caused file incompatibility issues that could bring projects to a temporary halt. If one studio started on a file and sent it to another to finish off overnight, any issues with interoperability could cause difficulty in completing the project on time. With Creative Cloud, all studios are always on the most up-to-date software versions, eliminating interoperability issues or the need for time-consuming , manual file conversions.
In addition to creative applications, everyone now has the same version of Acrobat Pro. They can open files, combine multiple file types, convert PDFs to Microsoft Office applications if needed, and print and share them among clients and coworkers. “Now, everyone can take advantage of the file conversion and consumption benefits Adobe Acrobat offers without having to go to a dedicated computer to accomplish their work,” says Vasconcelos.
Agile and flexible
License forecasting and management are straightforward, and consume far less IT time. Budgeting is no longer a required exercise; instead, Broadway Malyan pays a fixed cost each year and adjusts it accordingly as the company grows. The number of software licenses can grow and be moved from location to location on an as-needed basis, without business disruption. As the business evolves, every machine in the firm can be adapted to the most current business requirements.
Next, Broadway Malyan plans to use the Enterprise Dashboard in Creative Cloud for enterprise to allow administrators to more easily manage user accounts. The firm is also tapping Adobe Expert Services to help users with quick installation or deployment questions and technical troubleshooting of individual products.
“Adobe is our go-to for creative software, and Adobe Creative Cloud for enterprise has made us extremely agile and flexible company wide,” says Vasconcelos. “Our enterprise agreement with Adobe saves time and improves productivity.”
Read the Broadway Malyan case study.