Connected Assets Improve Productivity by 700%
You already know that your brand can use design as a competitive advantage. What you might not know is that Creative Cloud Libraries allow users to store and share assets across their Creative Cloud desktop and mobile applications. The Libraries panel appears in nearly all of the Creative Cloud desktop apps and stores not only commonly-used files, but also creative assets like brushes, character styles, 3D characters and more. These libraries can quickly be shared with other Creative Cloud users, allowing for fast collaboration and access to their connected assets anytime, anywhere.
Creatives save considerable time using CC Libraries according to the new Pfeiffer Report “Adobe Creative Cloud Libraries: The Productivity Impact of Shared Assets and Settings.” Finding the right brand asset and making sure it’s the most recent version tends to consume significant time for nearly all creatives. Pfeiffer found a 7x productivity gain using Creative Cloud Libraries versus other manual approaches. Applying a brand-approved color swatch, for example, takes 16 seconds rather than over 2 minutes.
One great use case for Creative Cloud Libraries is a style guide. Here’s an example of Adobe’s Brand Guidelines and a Creative Cloud Library created to include some of those brand assets: