Adobe Creative Cloud

December 14, 2015 /Product Focus /

Destination Publishing in Adobe Premiere Pro and Media Encoder


Destination Publishing allows you to render and share video to popular web locations – giving you a super-fast delivery system for public or password protected content. Whether you are posting it to your favorite social media site or sharing it to your clients via an FTP server, Adobe Premiere Pro and Media Encoder have you covered.

As of the Fall 2015 release of Creative Cloud, you can publish your videos to 5 different destinations:

  • Adobe Creative Cloud
  • Facebook
  • FTP
  • Vimeo
  • YouTube

We will cover each of these options in greater detail below.

Setting up the encode

Before you can publish to any of the supported destinations, you will first need to set up your publishing settings.

To access the publishing settings:

  1. Select a file or sequence in Premiere Pro to be exported and choose File > Export. This will bring up the Export dialog.
  2. Apply a preset or choose your export settings manually. Premiere has presets for Facebook, Vimeo, and YouTube.
  3. Click on the Publish tab. You will see a list of all the available services you can publish directly to.

Publish Tab 01a_FINAL

Adobe Creative Cloud

To publish to your Adobe Creative Cloud account, simply check the box to enable it and, if desired, specify a sub-folder for the output to be placed in. When the file is done encoding it will be copied to your local CC folder and then synced to the cloud.

Adobe Creative Cloud_FINAL


More and more video is being shared to social networking sites such as Facebook, Vimeo, and YouTube. With Premiere Pro and Media Encoder you can upload directly to these sites with just a few clicks.

Authentication: Before you can upload any content to your social media account from Adobe Premiere Pro and Media Encoder you will need to grant them permission to access your account. To do so, click the Log In button. A browser window will open asking you to log in to your account and then prompt you to grant access to Media Encoder. After you have done this you will be returned to Premiere/Media Encoder to finish applying your settings.

Privacy: The default setting for publishing your video is to keep it private. This allows you to upload it and verify the output before making it visible to your followers.

Tags/Description: Fill out these fields with any tags or descriptive text about your video.

Delete files after upload: Select this option if you wish to have the encoded file removed from your hard drive after it has been uploaded to your social site.

A note about the authentication process: For Facebook, Vimeo, and YouTube, you will stay logged in for a variable amount of time depending on the service. For example, Facebook will require you to re-authenticate every 2 months, while YouTube and Vimeo are semi-permanent. If you share that preset to another system the publishing settings will be retained but you will need to re-authenticate.

Note: Facebook, Vimeo, and YouTube all have different requirements for video that is uploaded to their sites. While we have made every effort to provide you with presets that are compatible with these services you should consult their documentation for the most up-to-date information.


This option will let you share your work to an FTP server.

Username/password: This is where you will enter the username and password for the FTP account.

Note: When you share an FTP preset you will need to re-enter the password.

Server information: Enter information (such as server path, port and remote path) for the FTP server you are uploading to.

Note: FTP paths are case-sensitive.

Retries: Specify a number of times you would like the transfer to be retried in the event of a failure.

Delete files after transfer: Like publishing to Facebook/Vimeo/YouTube, you can choose to delete the local file from your disk after the transfer is complete.

Test: Before you start uploading your media to the FTP server you have the option to test the connection thereby ensuring you have sufficient access to the destination folder.


Saving the Preset

Before starting the encode, you may wish to save the settings as a preset so you can set up future jobs more quickly. To do this, click the Save Preset button.

Save Preset_FINAL

In the next dialog give your preset a name and select the Save Publish Settings checkbox.

Save Preset Dialog_FINAL

Managing the Encode

Once you have set up your presets it is time to start the export. You can do this by either exporting directly from Premiere or by queuing the job to Media Encoder.



Direct Export

If you choose to publish your video directly from within Premiere Pro, clicking the Export button will start the process. Once the file is done encoding you will see a single dialog that indicates the progress of your upload(s).

PPro_Encoding_FINAL PPro_Uploading_FINAL

When the upload is finished, log in to the appropriate service to verify your output and make any final adjustments before sharing.

The Media Encoder Queue

If you would like a more detailed update on the progress as well as links to the published output, you should queue your video to Adobe Media Encoder. You can do this by pressing the Queue button in the export settings dialog. When you do, Adobe Media Encoder will launch and your encoding job will be added to the Queue panel. To start the queue, press the Start Queue button in the upper right corner of the dialog.

When a job is started with any of the publishing options selected, a sub-task will be created under the job name so you can track the individual progress of each upload.

This also allows Media Encoder to continue uploading your media while also starting the next job in the queue if you have one.

Publishing and Encoding_FINAL

When the upload is finished, you will see a hotlink to your published media.


With Adobe Premiere Pro and Media Encoder CC 2015, publishing to your favorite social media site has never been easier. With only a few clicks you can be sharing your latest video creation with the world.

Additional information:

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Join the discussion

  • By Bonnie - 10:20 AM on December 22, 2015  

    Great stuff, much appreciated; many thanks!

  • By jay nandu - 8:28 PM on December 22, 2015  

    Great article. Facebook not working on windows 10 machine.