Expanding A Creative Portfolio
Creative production agency Wellcom Worldwide accesses more applications and regular software updates with Adobe Creative Cloud for enterprise.
Leading creative content creation
Wellcom Worldwide is a leading global production agency, servicing clients with quality creative and innovative technology that make meaningful connections between brands and their customers. The company’s services include graphic design and cross-media adaptations, 3D and 2D illustration, photography and creative retouching, online and digital services, TVC production, video and animation, pre-media, image and asset libraries, and online workflow processes.
The company has transformed from a relatively small private company with 12 employees in 2000 to a global entity supported by a talented team of approximately 430 staff in 2014 with offices in Melbourne, Sydney, Adelaide, Auckland, Singapore, Kuala Lumpur, London, Los Angeles, Columbus, and New York. Wellcom strives to be a leader in the creation and distribution of content quickly and easily in any part of the world and uses Creative Cloud for enterprise to support its vision.
A simple transition for global workforce
The switch to Adobe Creative Cloud for enterprise was a natural progression for Wellcom. The company has used Adobe products to create its content since the early days of Adobe Illustrator and Photoshop, and has always paid attention when Adobe introduces new solutions. Today, Wellcom uses Adobe Premiere Pro CC and After Effects CC for video production, produces all page content with Adobe InDesign CC, and uses Adobe Illustrator CC for packaging design. Adobe Photoshop CC remains the primary application for retouching, adjusting color, and image editing.
While the creative products have always worked well, to control costs the company typically limited the number of products it purchased. When Adobe Creative Cloud was introduced, the additional benefits and access to the full collection of applications was very appealing. Based on the ability to more easily manage licenses and receive regular updates to Adobe products, the company made the decision to transfer its existing enterprise licenses to Adobe Creative Cloud for enterprise.
“Adobe Creative Cloud was really too good to ignore, and it was a seamless transition to switch our existing licenses to Creative Cloud for enterprise,” says Shaun Gray, information technology, product and customer support manager at Wellcom.
It was a simple transition, managed internally with minimal disruption to the business. Wellcom purchased 450 seats across its international offices and has access to many more applications that it hadn’t traditionally used, such as Adobe Edge Animate CC for creating animated banners and Adobe Muse CC for designing websites.
Expanding skills with new tools
Since making the switch, Wellcom has enjoyed the additional benefits that Creative Cloud for enterprise offers. Using the Enterprise Dashboard, the company can more easily manage licenses, expand the number of seats as needed, and true-up on an annual basis.
“The significant difference with Adobe Creative Cloud for enterprise is how much simpler it is to manage our licenses,” says Gray. “We’re always on the hunt for acquisitions, and with Adobe Creative Cloud for enterprise we can easily add additional seats if and when we need them with a clear understanding of cost.”
The ability to pay an enterprise license fee for all of the applications in Creative Cloud gives Wellcom’s staff to access applications they have not traditionally used. By expanding their skills with new applications in Creative Cloud for enterprise and new technologies such as Adobe Digital Publishing Suite, the company is winning business in areas it didn’t previously support.
“We’re encouraging creativity through the exploration of alternate ways of creating content,” explains Gray. “With Adobe Creative Cloud for enterprise, staff can access the applications from a secondary computer at home to continue to build their skills, and then apply their new knowledge to professional projects.”
Wellcom is also taking advantage of the storage and file syncing capabilities in Creative Cloud. “Being able to store and sync files to Creative Cloud, combined with the large storage per seat, gives us a powerful tool that we didn’t have before.”
Increasing efficiency across devices
Adobe Creative Cloud for enterprise will continue to be a critical part of Wellcom’s business operations. The company uses the built-in Creative Cloud storage to enable employees to share and access content, such as imagery and photography, from anywhere on mobile devices. Designers also use applications in Creative Cloud to adapt traditional print content for viewing on tablets and smartphones.
“The ease of accessing content across devices using Adobe Creative Cloud for enterprise will be great for staff out of the office,” said Gray. “Adobe Creative Cloud is a critical part of our business and will continue to be the enabler of our creative content development.”
Read the Wellcom Worldwide case study.