Fantac: Creative, Branded Vehicle Marking
Since 1960, EXING Co. Ltd. has become known throughout Japan as a leader in the distribution and transportation of hazardous materials. Since then, the company has expanded into a wide range of services, including boom lift rentals, vehicle marking, and even a catalog of local gifts from around Japan.
Started in 1985, EXING’s Fantac vehicle marking service has grown to become its second largest business. Not only is the high-quality Fantac service used by companies across Japan to brand their trucks and tractor-trailers, but it is also used by organizations ranging from police agencies to public transportation organizations. Six Fantac service centers located throughout Japan provide full service solutions to customers, handling everything from planning and design to cutting and applying the film.
“In the past, we used specialized design terminals to create the diagrams, and then we cut each piece of film by hand,” says Hiromasa Yamabe, CEO and president of EXING. “Now we use computers and cutting plotters, which helps us provide faster service at a lower cost. The vehicle marking industry is very competitive. To stay ahead of the competition, we must streamline processes as much as possible while investing in our IT infrastructure to deliver new, exciting businesses.”
The newest products; the latest technology
Several years ago, EXING standardized the design environments at its Fantac service centers on Adobe Illustrator. The software not only features high usability, but also many members of the design staff were familiar with Adobe software, having learned Adobe Illustrator and Photoshop while in school.
In addition to providing all designers with access to Adobe Illustrator and Photoshop, EXING also complied with a request from the sales manager to provide all salespeople with copies of the software. “Because salespeople work in the same, standard Adobe environment, they can make small changes to the design if needed, which helps everyone work more efficiently,” says Shinichi Tanaka, manager of the systems administration group at EXING.
EXING previously purchased Adobe Creative Suite licenses for every employee, but when the company upgraded its IT hardware, it switched to Adobe Creative Cloud for teams. “To create the newest products, we need access to the very latest technologies,” says Tanaka. “We upgraded to Creative Cloud for teams so that we would always have access to the latest versions of software.”
Excerpted from “EXING, leading the pack through new technologies.” Read the EXING case study.