Forging Global and Digital Success at Reliance Foundry
After starting in 1925 as a small, local foundry in Vancouver, British Columbia, Reliance Foundry is achieving record success with digital marketing supported by Adobe Creative Cloud for teams. In 2015, online marketing helped sales jump by 35%, the largest single-year leap in company history.
For more than 90 years, Reliance Foundry has produced stock and custom metal castings for architectural, safety, and industrial applications. However, when the Internet and inexpensive foreign manufacturing threatened the company in the late 1990s, the foundry’s owners changed with the times. Reliance outsourced production to Asia and focused on building digital marketing capabilities.
Adobe Creative Cloud for teams helps Reliance Foundry effectively present products. For example, the company creates short product promos, commercials, and installation videos with Adobe Premiere Pro CC, and brochures and complex printed materials such as user manuals with Adobe InDesign CC.
“We needed to showcase our products online and distribute them to more customers across North America,” explains Jeremy Bradley, Marketing Manager at Reliance Foundry. “Our business relies extensively on visuals—images and videos—to sell products.”
Reliance Foundry also uses Adobe Photoshop CC and Adobe Illustrator CC to create original graphics and promotional pieces including blogs, social media, and emails, and brochures, which the company sends to potential customers including construction specifiers, contractors, and landscape architects. Infographics built in Creative Cloud for teams helped blogs jump from 5% to 30% of overall web traffic.
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