Adobe Creative Cloud

Great Ideas Are Not Enough

If ideas aren’t brought to life, they never become…. more.

It’s why, every year, Behance organizes the 99U Conference—to shift the focus from idea generation to idea execution. The premise of the conference is simple. By bringing together some of the world’s most productive visionaries, researchers, and creative thinkers, who excel at executing on their ideas, 99U offers road-tested insights on making ideas happen.

These last few years some profound insights have emanated from 99U: Scott Belsky entreated people to ask themselves, “What are you willing to be bad at?”; James Victore officially proclaimed, “work is a gift”; entrepreneur Marc Ecko offered advice about how to take control of a creative career; Ink & Slide designer Robert Brunner let the audience in on the secrets that all design companies know; and Tina Roth Eisenberg implored that people “stop complaining and instead start creating.”

In past years, speakers have made making ideas happen sound almost easy. (Spoiler: It’s still not.) And this year was no different. Six key insights, that Adobe evangelist Michael Chaize garnered from this year’s 99U Conference:

  1. Collaboration and innovation go hand in hand.
  2. Change your perspective for optimal results.
  3. Know yourself first and foremost.
  4. Be open if you want to succeed in business.
  5. Practice, practice, practice.
  6. Fear is natural but changing the world is a responsibility.

Of course Michael went into more detail; so make sure to read his post, “99U Conference 2015: Six insights on making ideas happen,” in its entirety on Adobe’s Creative Connection blog.


Join the discussion

  • By Obucu - 2:19 PM on May 24, 2015  

    This is a nice list. I watched the conference page, and I try to participate in such organizations. I think, they are very useful for us.