Adobe Creative Cloud

Here’s to the New Age Creators

Orin Willis first became interested in YouTube as a hobby. After choosing to focus his university studies on music production, he quickly found himself doing more with his hobby than with his actual studies. With a handful of other creators with similar sensibilities, he launched the New Age Creators (NAC), an international collaboration channel focused on bringing people from all over the world together to celebrate creativity and explore life’s big questions.

In addition to each collaborator producing one video per week, the New Age Creators have also recently partnered with SoulPancake to deliver a summer series that introduced them and their uniquely authentic content to a broader audience.

Adobe: How did you get started in video creation?

Willis: When I was still in high school I started watching a lot of YouTube and subscribing to some of my favorite channels. I liked their stuff so much I decided to start creating my own content, but it took me six months to act on my decision. As soon as you start something that public, you open yourself up for criticism. I knew I wasn’t going to be as good as the people I admired right away, but seeing others just getting started and watching the first videos of my favorite creators motivated me to just go for it.

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Adobe: When did you get the idea to start the New Age Creators?

Willis: There was a time when there wasn’t a great vibe from the YouTube community in England. Creators were tricking audiences with click bait schemes just to generate advertising revenue. I made a video where I talked about what YouTube was at the time, and where I wanted it to go. I ended with the line, “Here’s to the new age creators,” and it clicked really well. I started hashtagging it and created a small sub Twitter. Creators would post their work and add the hashtag and it started building from there.

A year before I’d contacted Chase about starting a collaboration channel. At the time collaboration was just a funny idea, but one day I connected the concept of the New Age Creators and the collaboration channel and it just clicked. I got back to Chase and he was even more excited. We went looking for other creators and found Ana, Coque, and later Marie. When we invited them to join, they all said yes!

Adobe: What was your idea of the type of content you wanted to create going into it and has that changed?

Willis: Our original idea was simple: we wanted to make content we like. Everyone’s content may look different, but we’re all similar in our creative visions. We knew we wanted to do more visual work than vlogs. We’re all from different parts of the world, and we found ourselves coming together and becoming better friends through creativity. The idea of bringing the world together through our creations and talking about issues that everyone can relate too made sense. Today, we have a more established idea of taking back the Internet and daring to make something more.

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Adobe: When did you get the idea to start the New Age Creators?

Willis: There was a time when there wasn’t a great vibe from the YouTube community in England. Creators were tricking audiences with click bait schemes just to generate advertising revenue. I made a video where I talked about what YouTube was at the time, and where I wanted it to go. I ended with the line, “Here’s to the new age creators,” and it clicked really well. I started hashtagging it and created a small sub Twitter. Creators would post their work and add the hashtag and it started building from there.

A year before I’d contacted Chase about starting a collaboration channel. At the time collaboration was just a funny idea, but one day I connected the concept of the New Age Creators and the collaboration channel and it just clicked. I got back to Chase and he was even more excited. We went looking for other creators and found Ana, Coque, and later Marie. When we invited them to join, they all said yes!

 

Adobe: What are some of your favorite projects and what are some of the topics you’ve found the most challenging?

Willis: The first few weeks were ridiculously exciting. We focused on subjects such as creativity week and hometown week and those establishing weeks still have a place in my heart. Vlog week was surprisingly challenging. We hadn’t done vlogs for a while, so going back to the roots of where I’d started was odd. When we all have a good week or when a couple of us have a really good week, we all feel it.

Adobe: Has the way you present yourself online changed since you started?

Willis: Yes it has changed dramatically. When I first started creating I hadn’t done anything or proven myself in any way and I felt very vulnerable. Every video had to be better than the last, not just for myself but also to hold the trust of the audience. The videos I made then wouldn’t be the ones I make now. I was subconsciously trying to establish myself as a creator with an amped up personality.

When the New Age Creators started I didn’t feel like I constantly had to prove myself. I was able to separate out what I made before from who I am now. Now I want to make more chilled out and relaxed content. I can document and talk about myself in a well-rounded and authentic way, rather than just presenting an online personality, because I have confidence and pride in what I’ve done on the Internet.

Adobe: What’s the most challenging part for you?

Willis: Making a video every week in the mindset we’re trying to create is a little hard. My day is Monday, and if I don’t upload on Monday that’s an issue. We rode our excitement for the first couple of months, then we all realized that we were in it for the long run and we needed to figure out how to maintain the pace. We’ve tackled that challenge with more scheduling and giving each other as much support as possible.

Adobe: What is your workflow for creating videos?

Willis: My workflow has dramatically changed, thanks to SoulPancake’s help over the past couple of months. Previously, I didn’t have a strategy so I would get an idea and immediately grab my camera and start recording. Now, when I think of an idea, I write it down and start expanding on it in a free, non-edited way. Then I take a couple of points and delve deeper, creating and refining a script to get the pace right for how I visualize the video. Next, I often record the voiceover and find music with the right vibe. The visuals have gone from being the first thing I do to the last.

I use Adobe Premiere Pro CC for editing and it is super easy to use. I like being able to work with audio and visuals to develop the timing and pace. All of the different pieces come alive in Premiere Pro.

Adobe: How did The NAC and SoulPancake come together?

Willis: Bayan Joonam, Head of Production at SoulPancake, emailed me and said they wanted to do a project with me. I told Ana, and coincidentally the next day he emailed her! We told him that we knew each other and showed him what we were doing with the New Age Creators. He liked it and the conversation quickly changed from working on personal projects to doing something bigger with the New Age Creators. From there we formulated the plan to make a super awesome series over the summer.

Adobe: What’s next for the New Age Creators?

Willis: We’ve learned so much working and creating with SoulPancake. In September, we’ll again be producing one video per creator each week for the New Age Creators Channel and looking for more ways to bring our community together through creativity.

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