Adobe Creative Cloud

January 30, 2008 /

Inside Sound is Live!

Welcome to the new Inside Sound blog covering all things audio at Adobe. I’m the new Product Manager for audio at Adobe responsible for our flagship product Audition and the newest member of the Adobe audio product family Soundbooth. It’s an exciting time for audio at Adobe. We just launched a major upgrade of Audition in November (version 3.0) and our new task-based audio tool for video and Flash professionals, Soundbooth, shipped as part of CS3 this past summer. Currently, the team is hard at work on a new version of Soundbooth. I’ll post more about that as we get closer to launch.

And while I recently joined the audio team, I’m not exactly new to Adobe. I was the Product Manager for Contribute during the 2.0 and 3.0 releases at Macromedia in San Francisco. I left Macromedia just prior to the merger to work on a new album with my band Blue Tree in Seattle. I completed the album titled ‘Fault Lines’ this past summer and if you are curious you can check it out on my website ( or on myspace ( As you might imagine I was excited to have the opportunity to come back to Adobe here in Seattle and combine my passion for music and software.

I’m taking the reins from Hart Shafer who has done an amazing job as Product Manager for Audition (formerly Cool Edit Pro) for the past 10 years – 5 years at Adobe and 5 years with Syntrillium which was acquired by Adobe in 2003. He was also the man behind the Soundbooth launch this past year. Hart is now the Product Manager for the Product Premium suite, which is the version of Create Suite that combines Adobe’s video and audio tools. Hart has also has been the main person to blog about audio at Adobe for the past several years and I will be continuing that conversation here with help from other members of the audio team.

Since Audition 3 launched we’ve received a number of questions about supporting Mac OSX. Now while there isn’t a native Mac version of Audition, our test team and evangelist Jason Levine have been running it under Leopard’s Boot Camp with great results. We have a blog post on that coming up in the next few days.

So what other audio topics would you like to hear about? We welcome suggestions for topics on Audition, Soundbooth or on any other Adobe products or technologies. Since this is a team blog, other members of the audio team will be contributing to Inside Sound in order to give you a broad perspective on the variety of things Adobe is doing with audio. More importantly, we want to continue to gather your feedback in order to help you create great audio and visual experiences.

Welcome to Inside Sound!
Lawson Hancock

Join the discussion

  • By Daryl Ducharme - 5:33 AM on January 31, 2008  

    Wow, I’ll be excited to see how this develops. I remember using & selling Cool Edit Pro back when I lived in Seattle. I was definately one of my favorite Audio Editing suites.Boy, I miss Seattle.

  • By Rand Gardner - 8:01 AM on February 1, 2008  

    I understand there is not a native Mac version of Audition, but my simple question is “why not?” I can’t seem to find a straight forward answer to this Q, just a number of frustrated Mac users who want to run Audition without resorting to Windows. Someone, please, just give me the truth. Thank you.

  • By Bruce Williams - 7:31 PM on February 1, 2008  

    Rand,The former Product Manager for Adobe’s audio products (Hart Schafer) stated this openly, around the time of the release of Audition v2.0.His words were essentially “The cost of developing for one platform is daunting enough. Developing for 2 would just not be feasable. We’ll develop Audition for the Mac when we have complete domination of the Windows DAW market”…. so I think you could interpret that as ‘not in this lifetime’.And I’m not saying Adobe SHOULDN’T have complete domination of the Windows DAW market (personally, I think they should… Audition rocks), but it’s just too big a market to conquer, too many other great products out there.Just my 2 cents.

  • By Lawson Hancock - 3:48 PM on February 2, 2008  

    Bruce and Rand,A native Mac version of Audition has been a popular request, but given Audition’s Windows heritage creating a Mac version is a very significant undertaking. So we’ve decided instead to focus our development efforts on making Audition great on Windows. Also, with Boot Camp and virtualization software from VMWare and Parallels available for OS X there are ways to run Audition on Intel-based Macs today. With Soundbooth, our latest audio tool for video and Flash professionals, we were able to deliver a native version for OS X because we were building it on a new codebase that was designed to work cross-platform.Lawson