Mobile is Changing Creative Collaboration
Collaboration is at the heart of efficient business processes. McKinsey original research found that the average knowledge worker spends 28 percent of their week managing email and another 20 percent looking for internal information.
With the right collaboration tools and better communication, streamlined workflows are increasing worker productivity 20-25 percent. For creative leaders, the availability of mobile devices and mobile-first design in creative tools is making it possible to create on the go, more easily share designs, and automatically update assets.
Here’s a closer look at how these changes are reshaping creative process workflows in Creative Cloud:
Create on the go.
For business designers, one of the biggest changes to their creative workflows is the ability to create on the go. In the past, capturing inspiration required having expensive — and often bulky — equipment at the ready. Today, it’s possible to capture color inspiration on a mobile phone, prototype an app on a tablet, and even sketch on the go with digital tools. Deeper integration of design tools into mobile apps is speeding up the creative process.
Share designs for faster feedback.
File syncing makes your assets available anywhere and allows them to instantly appear whenever you need them. You can share your files with anyone so it is easier to collaborate and keep your designs consistent. By sharing design drafts through the cloud and across apps, your files don’t need to be converted or emailed, and version drift is no longer an issue. The end result is a faster, more efficient collaboration.
Update assets seamlessly.
Creative libraries are not new. But what is new is the ability to share graphics, illustrations, images, and also style-sheets and color settings across most creative desktop and mobile apps, among several computers, and among workgroups — even when they are working at different locations around the globe.
For example, each time your creative director makes a change to one of the color swatches used in a project, the new color values — with definitions for web, print and imaging — need to be shared with the team. Exporting a swatch library and storing it on a server and then updating the color setting took almost 20 minutes to complete using common workflow methods. But with CC Libraries the task takes just over three minutes because every shared element is stored in the cloud and immediately available to other applications and people who share that library.
Or, one key task at the end of the design process is to update all instances of a design. For example, when your company’s logo gets updated and an executive wants to incorporate the right version into a presentation, finding that file and verifying it can be a challenge. Assets can be stored in libraries that will automatically update those files across Creative Cloud documents where they’re used. Business users no longer need to be concerned about whether they are using the latest branding, and designers aren’t inundated with repetitive requests. Sharing and finding documents is seamless — and your team is able to save time and focus on higher value activities.
The reality for today’s designers is that they’re busy, and are often doing too much with too few resources. Better collaborative tools let them work where and when they need to — and more effectively with colleagues in the office and around the globe.
Ready to learn more about how the right tools can help your small business designers get more done, with faster iterations and streamlined collaboration? Watch the video below and read more about Creative Cloud for teams.