Adobe Creative Cloud

October 5, 2016 /

Spark at MAX: Helping Creative Professionals and Small Businesses Stand Out on Social Media

You probably know that Adobe MAX is the ultimate place for independent creative pros and small creative shops to learn about the latest professional Adobe tools and techniques for design, photography, and web and video production. But did you also know that, this year at MAX, you can also learn some extremely simple yet powerful new ways to promote your work and tell your stories?

Compelling communications in minutes

New this year, come see Adobe Spark in action in the Community Pavilion. Adobe Spark helps busy creatives attract audiences and customers on social media with quick and easy ways to turn ideas and messages into beautiful, attention-grabbing social graphics, web stories, and animated videos.

  • Use the free Spark Post to showcase your photography, illustrations, and other creative work in great-looking social media graphics. Bring together stylist text and images to advertise your services, announce an event, or promote an offer in just minutes. For example here:

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  • With the free Spark Page, you can give your audiences more in-depth information about your work and business in a visually engaging way. Professional photographers and filmmakers are already using Page to attract new customers and stay connected to existing ones. Photographer and photography instructor Rikk Flor recently used Spark Page to detail his editing process on mobile devices. Photographer Marty Cohen has created photo essays and presentations to showcase his work. And Sundance-winning filmmaker Jim Cummings created a Page about the making of his movie Thunder Road to help spread the word about the film.

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  • And with the free Spark Video, you can use your voice and images to tell your stories in simple videos that pack a punch. For example, entrepreneur Christina Swanson has used Spark Video to share tips with other business owners to help them avoid burnout and be more successful. Joe Dockery also used Spark Video for his tutorial on Font Structure:

Step up your social game

Need some ideas and inspiration to see how to promote your work and services more effectively on social media? Be sure to attend these great sessions at MAX:

·      Be Your Own Marketer and Expand Your Social Footprint        

Learn how to apply the same creativity you put into your work to your online marketing strategy. Join Spark Product Marketing Manager Thibault Imbert for an interactive session on how to expand your social footprint, apply growth hacks to your social networks to get your work in front of the right people, and organically grow a community around what you love.

·      Leveraging Social Media to Build Your Brand

Want to use social media to grow your brand but not sure which app to use or how best to use it? Join filmmaker and YouTube creator Sara Dietschy for an overview of multiple social media platforms, including tips on when and how to use each one.

·      Building the Life and Career You Want with Social Media

Leverage the power of social media to share your work, build a following, and monetize your passion. Join photographer Lindsay Adler as she reveals her experiences growing her career in tandem with a social media following. You’ll learn best practices to boost your online presence as a visual artist, attract followers, and build a robust community engaged and invested in your vision.

Hope you stop by to say hi in the Community Pavilion. In the meantime, explore the many ways you can use Spark to create unique social marketing communications in our Inspiration Gallery or follow us @AdobeSpark on social.

Join the discussion

  • By brian wood - 9:06 AM on October 6, 2016  

    This is the type of reminder I need now and again to keep on social! Thanks Elissa!