Adobe Creative Cloud

Stock Photography calendar

It’s September! That means back to school, back to work and back to reality! Hopefully after the summer, your batteries are recharged and you are full of energy to boost your stock creations. Of course, you want to work efficiently, stay organized, produce and submit compelling content, and get on top of your game. That’s why we’re here to help you plot out your stock calendar year!

Timing is extremely important when producing and submitting stock content. Submitting seasonal content at random intervals throughout the year isn’t the best approach, as the newest content has the most visibility on the site. So it’s best to upload relevant content at the right time, to ensure buyers come across it first.

ADDICTIVE STOCK / ADOBE STOCK

Developing a stock content calendar will help you plan your productions and submissions for next year’s content, maximizing your visibility and sales. We recommend making a digital version so it’s easier to update and edit.

GEORGEJMCLITTLE

GEORGEJMCLITTLE

Start with marking the most important events in the year like the turn of the seasons, holidays and major global events. Once something is in the calendar you can then start to plan the master and all the finer details, such as concepts, models, locations, equipment, and releases. The more you plan ahead, the smoother the actual production will run.

KANASHKIN / ADOBE STOCK

KANASHKIN / ADOBE STOCK

When planning, it’s important to research your market and your audience. If you are dealing with tech or medical themes, make sure that you have the most up-to-date motifs and gadgets. As you are planning in advance, you need to be on top of the upcoming trends. Visual trend reports are a great way of informing yourself of what to expect and source for the upcoming market.

FSTOP / ADOBE STOCK

FSTOP / ADOBE STOCK

Producing and submitting your content are two different things and must be scheduled accordingly. Content buyers also plan their annual campaigns well in advance, licensing their images, videos or vectors weeks before they publish their advertisements.

RAWPIXEL.COM / ADOBE STOCK

RAWPIXEL.COM / ADOBE STOCK

So, its best for you to submit relevant themed content weeks in advance of the event, as this is when customers are buying. For example, the content you produce this winter around the theme of Christmas will most likely be needed next year. Be sure to hold onto the files and submit them for next year’s campaigns, as generally the theme is consistent.

HVOSTIK16 / ADOBE STOCK

HVOSTIK16 / ADOBE STOCK

Running a calendar will also help you maximize your visibility by scheduling the frequency of your submission. Consistent, regular submissions are key!

ARTUR MARCINIEC / ADOBE STOCK

ARTUR MARCINIEC / ADOBE STOCK

It’s important to remember to stay realistic – don’t over do it! Use your calendar to set up a schedule that you can handle, then follow it. Decide how many productions you can complete each month, how many submission you will do per year.

.SHOCK / ADOBE STOCK

.SHOCK / ADOBE STOCK

Now you can plan ahead and quit stressing over tight deadlines, as well as tracking all your great ideas and ensuring your submissions are consistent. Ultimately, you can gain better control to your entire content creation process!

Adobe Stock Contributors, Creative Cloud, Photography

Become an Adobe Stock Contributor

Showcase and sell your photos, videos, or illustrations to the world’s leading creative community with Adobe Stock. It’s simple and easy to join!
 
JOIN NOW