Sundance Filmmaker Antonio Ribeiro Brings His Creativity Online
For those who were following the Sundance Film Festival this year, Antonio Ribeiro may be a familiar name. Ribeiro is the editor and producer of Things of the Aimless Wanderer, a film by Kivu Ruhorahoza.
Since his debut feature film Grey Matter, which premiered at Tribeca in 2011, scooping the Juri Special Mention and Best Actors award, Antonio has been collaborating with Kivu Ruhorahoza, creating Moon Road Films, a production company whose main mission is to find original new ways to tell stories. Their latest film is one of only half dozen or so selected feature films screened in the New Frontier category at the renowned festival.
As if that’s not impressive enough, Antonio Riberio is also the man behind the film’s accompanying website. Although he doesn’t see himself as a web designer, that’s exactly the role he found himself in, as time was running out prior to the World Premiere of Things of the Aimless Wanderer.
When you have a film on your hands that you know is going places, you need an online destination for fans, critics and other stakeholders. You need a site that can support embedded video, have social media sharing capabilities, incorporate a tagging structure and host a blog. Oh, and of course it needs to look good and be easy to navigate, interactive, and intuitive.
In comes the Creative Cloud.
Ribeiro, who used Adobe Premiere Pro CC to cut Things of the Aimless Wanderer and Adobe After Effects CC to deal with some needed matting and mask work, is a Creative Cloud subscriber. He turned his attention from purple to green.
“Although I am not a web developer or designer, I started to explore the use of Dreamweaver CC, as it provided an interface between language and design,” said Ribeiro. “Initially I was not familiar with HTML or CSS, but after using Dreamweaver CC and reading a few tutorials I was able to make sense of what I was doing.”
He did have some help. Ribeiro opted to purchase a website template in order to get a professional looking site off the ground without significant costs, time constraints or the technical demands of also learning how to be a full-fledged web designer. He loaded the template into Dreamweaver CC and began to explore, learning along the way.
“Dreamweaver has given me an understanding of what HTML and CSS do. Using the Live tab I can understand behavior through the ability to Extract Assets from Photoshop CC comps,” said Ribeiro.
“I feel it’s strange for me to say this, as I always feel slightly self-conscious that I am no expert, but I now have the confidence to look at a template and understand how it breaks down into its different components.”
Ingenuity is often born from circumstance, and Ribeiro certainly had a need to fill and a limited budget to make it so.
“After all, I am a filmmaker but if I can make and customize good looking sites for my different projects, then it’s a win-win situation,” said Ribeiro. “In this business, good presentation counts.”
In the end, from film to website, Creative Cloud touched each step of Ribeiro’s workflow. In many ways, he represents the kind of new creative who runs a small shop, wears many hats and learns to tackle new aspects of a growing business on the fly.
“The best thing I could have done, was to embrace the Cloud, where I can have access to all the programs I need for one single monthly fee,” said Ribeiro.
Learn more about Things of the Aimless Wanderer in this video: