Adobe Creative Cloud

March 17, 2015 /Events /

SXSW 2015: Top Takeaways for Creatives

SXSW Interactive is a hub of activity, new ideas, inspiration, and learning. Adobe was out in full force at SXSW 2015, with a two-day Creative Camp (plus additional sessions) during the conference.

The sessions we presented covered a broad range, from the future of Photoshop to creating video for social media to discussions of the creative potential in failure and inefficiency.

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Two themes kept cropping up across the different sessions. First:

The pace of change continues to accelerate

New tools, new frameworks, and new ways to work or to find work—the creative world is changing faster than ever. Portfolios need to be updated regularly and new work shared. And working with different teams and across a broader range of devices is a necessity.

As Paul Trani pointed out, the fundamentals of design haven’t changed. Which leads to the next big takeaway:

The ability to be creative is more important than ever

Creativity not only allows you to bring ideas to life, it’s important in many other areas of life: From how to respond to challenges, to how to reach the people who will hire you, and weaving together the threads of a story you’re trying to tell… all (and more) require creative thinking. Good design is more and more important to the success of not just apps or websites but entire companies.

All these things make now one of the best times ever to be a creative professional or to become one.

Over the next weeks we’ll be sharing in-depth posts with key content from each session. The first post on Revamping Adobe Photoshop CC for Screen Design is already up. You can also see what people were saying about the sessions in real-time by checking out #AdobeSXSW on Twitter.

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