Adobe Systems Incorporated

Two Days of Adobe Creative Camp at SXSW 2015

We’re headed to SXSW Interactive to host Creative Camp, two days of lessons, insight and conversations about creative tools and the creative process with Adobe evangelists, product managers and design experts.

sxsw2015

Take a look at our packed schedule:

 

Friday March 13

11:00am–noon
Revamping Photoshop for Screen Design with Zorana Gee
Come join us as we dig into the full and behind-the-scenes story on the revamping of Adobe Photoshop CC for screen design. For the past two years, a small group of designers, researchers, and management has been reaching out to Photoshop CC’s design users and listening to the complaints, smiling at the praise and, most importantly, learning. And with that knowledge we’ve set into motion a number of responses meant to improve designer workflows. As we weave in and out of this story about how an iconic piece of software is being transformed to meet new demands, we’ll share new projects (and perhaps products) from the tireless Photoshop team.

12:30–1:30pm
Moving from Graphic Design to 3D Object Design with Paul Trani
Seemingly overnight a new industry has emerged: 3D printing. And while it’s easy to get excited about the technology, it’s the design of the 3D objects that really matters. Thankfully the new 3D printing capabilities in Adobe Photoshop CC allow graphic designers to take their design skills in new directions and create, perfect, preview, and print 3D designs in a familiar environment. What was once on your screen can be a physical object in front of you.

This session teaches what you need to know to bring ideas and designs into the physical world, including the different materials for printing, how to use your own printer or a printing service, how to market 3D design services, and more. Learn what will you can create and where will this new industry can take you.

2:00–3:00pm
Failure as a Creative Catalyst with Erik Natzke
It’s often said that change is good, but the reality is that change can be scary especially when it involves taking a new job or working on a new creative project in an area that you’ve never worked in before. It can be even harder when everything doesn’t go as planned and you encounter challenges, setbacks or failures.

In this session principal designer Erik Natzke will talk about his experience leaving his own agency to come to Adobe, and building his first iOS app, Adobe Brush CC, and the challenges he encountered along the way. Erik’s goal for Brush was to let designers extend their creativity and engage them to play more but the app development process wasn’t always fun or smooth, and solutions didn’t always appear right away. Ultimately the journey of getting through all the setbacks led Erik to discovery and launching a truly delightful app.

3:30–4:30pm
How to be a More Inefficient Designer with The Made Shop
Are you well-organized, methodical, and competent? Is your work productive, effective, and streamlined? Well, we can help. We’ve all been taught to value efficiency (because obviously time is money), but the religion of efficiency comes to us from industrial revolution assembly lines with the goal of churning out the same product repeatedly with as little variation as possible. And that’s not the goal of design.

In this session, The Made Shop will share tips and tricks for Introducing friction, indecision, and waste into the design process; misspending time and energy; making things the hard way; un-automating simple procedures; and consistently producing downright inefficient design.

 

Saturday March 14

9:30–10:30am
The Evolution of the Web with CJ Gammon
The web has changed a lot in just the past few years and continues to grow in exciting ways. We have new devices and interaction paradigms as well as increasing expectations from users. In this session we’ll explore inspirational examples of where the web is headed and what new opportunities they provide and we’ll look at demos and techniques that allow us to take advantage of what we have today while looking to the possibilities of the future.

11:00am–noon
Going from Design to Code without Going Insane with Ryan Stewart & Sarah Hunt
Designing and coding for the web is complicated for designers and developers working together; designers have to produce designs for various screen sizes, developers have to turn those designs into code, and they have to finish as quickly as possible. We’ve all been there, done that, and felt the pain. But, help is here. Learn about new workflows for designers and developers to work better together. Learn how to share information from a PSD without needing to red-line or write a “spec” defining how to use layer comps for designing various screen sizes, and explore techniques for optimizing assets and code. While you might not be ready to kiss each other you’ll be going from PSD to code in a snap.

12:30–1:30pm
Story Structure Secrets with Christine Steele
Learn how to hook viewers with a compelling opening structure questions that engage the audience; identify when it’s time to move from one scene to another; and learn how the rules of three-act structure can be applied to films of any length. From shorts to features or documentaries, your film will benefit by applying classic techniques to create a strong story structure.

2:00–3:00pm
Make Social Media POP with Video with Dave Werner
One of the best ways to reach your customers is through social media and while words and pictures can be interesting, a sure-fire way to capture attention on social is with engaging video. If you’ve never made a video before, it can be overwhelming to figure out where to begin: How do you get your message across in a short amount of time and find the right balance of entertainment vs. information? How should you plan before you shoot to capture the best possible material to work with? How do you edit? And how do you decide where to post your videos? 
In this session you’ll learn how to create video content and give it a professional look and sound, with Adobe Premiere Clip on your iPhone or iPad, and how to share it on social media for maximum reach.

3:30–4:30pm
Promoting Your Creative Work on the Web with Roxanne Schwartz
Your online portfolio is one of the most important parts of promoting your creative career—but just how do you do that? It can be daunting to get started. As a community manager at Behance, the world’s largest creative portfolio platform with over four million members, Roxanne Schwartz has seen thousands of creative portfolios on the web; she’ll be sharing what works (and what doesn’t) when it comes to showcasing creative work online. Even non-designers can create a knockout online portfolio by following best-practices learned from top creatives. From guiding principles to the nitty-gritty details, this session will teach you the best way to promote your creative work online (on Behance and elsewhere) and expose it to the right people.

Join us for one, or all, of our Creative Camp sessions in Salon E at the JW Marriott on 110 E 2nd Street and be sure to be a part of the conversation on Twitter with #adobeSXSW.

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SXSW Interactive Adobe Creative Camp

SXSW

Edge Reflow Preview and several other key releases of our Edge Tools and Services into the Adobe Creative Cloud. Now, we’re happy to showcase Reflow and many other web tools at SXSW Interactive at our Creative Camp on Sunday, March 10, 2013!

ReflowThe day will feature five sessions and panels where you can see the Adobe Creative Cloud in action with the latest tools and services that let you create content for the modern web. And specific to Reflow, don’t miss session number two with Product Manager Jacob Surber on “Concept to reality: Creating Adobe Edge Reflow.” Jacob will share his insights on how we created the first comprehensive tool to help designers create responsive comps.

Follow us on Twitter @Adobe and @Reflow leading up to and during the Interactive festival to catch all the Adobe SXSW news – and don’t forget to join the conversation with #AdobeSXSW. Hope to see you there!

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