Adobe Systems Incorporated

Adobe Creative Cloud: A Creative Advantage

Adobe Creative Cloud for teams standardizes a studio’s design workflow.


AppStudioz is an innovative web and mobile application development company that specializes in developing applications for various platforms and devices including iPhone, iPad, Android, BlackBerry, Windows, and Facebook. In just three years, the company has developed apps for diverse industry segments including healthcare, consumer and retail, gaming, augmented reality, and wearable computing.

Although the dynamics of such a nascent industry keep evolving, core app design remains at the heart of what AppStudioz does to deliver its services across the world. The company needed a platform that would enhance the creative ability of its design team and one that was easily scalable and agile. A cloud-based solution emerged as a default answer.

“When we started our cloud discussions, we did a lot of research and held extensive sessions with designers,” says Preeti Singh, vice president of technology at AppStudioz. “After careful deliberations, top management, designers, and the IT team collectively and unanimously decided to adopt Adobe Creative Cloud for teams.”

For AppStudioz, adopting Adobe solutions was a natural choice primarily because the platform is an industry standard and the firm was already using Adobe tools extensively—specifically Adobe Photoshop and Illustrator. Additionally, a majority of its clients based in the United States and the United Kingdom had already adopted Adobe Creative Cloud; using Adobe Creative Cloud for teams helps standardize the process for the company and its clients.

Broadening designer expertise
The migration to Adobe Creative Cloud for teams took two weeks and was completed without any work disruption. The Adobe team helped AppStudioz train designers and programmers on Creative Cloud tools. “The ease of use of all the components of Adobe Creative Cloud for teams allowed us to quickly train our team on these tools to deliver great results for clients,” says Singh.

AppStudioz works extensively in the area of scalable graphics and Adobe Creative Cloud tools, specifically Adobe Photoshop CC, come in very handy. Photoshop CC makes it easy for AppStudioz’s designers to customize vectors at any point in the design stage. For instance, previously, if there was a figure with four sharp edges and designers wanted to make those edges rounded, they had to remake the entire figure. With Photoshop CC, designers can bring in alterations at any stage. “Such innovative features have given our designers the power to create newer designs with ease and efficiency,” says Singh.

The design team at AppStudioz is a mix of graphic designers, illustrators, and user interface designers, all using different Creative Cloud tools. “Adobe Creative Cloud tools integrate flawlessly with each other, which lets our designers concentrate on the creative challenges before them and not get bogged down in the technology,” says Singh.

With Creative Cloud, AppStudioz designers can start creating images in Photoshop CC or Illustrator CC and later open them in Adobe Dreamweaver CC or Flash Professional CC. Further, the team can switch back-and-forth between the tools and experiment with designs to get different results. “The integration among the tools in Creative Cloud has gone a long way in making our workflows smoother,” says Singh.

Adobe Creative Cloud for teams enables the AppStudioz design teams to work and collaborate from anywhere in the world. Additionally, it has helped the firm’s designers to explore new approaches for designing and developing content delivered across various channels and devices. Migrating to Adobe Creative Cloud gives the creative team the flexibility to work effectively at any location and experiment with the latest tools to deliver content across platforms and devices with ease.

Raising productivity while lowering total cost of ownership
The streamlined administration in Adobe Creative Cloud for teams has greatly helped AppStudioz to eliminate time-consuming manual processes such as installing packaged software and maintaining version consistency. It has also helped raise productivity across the company by simplifying software administration with license management, automated tracking, and version upgrades.

For AppStudioz, Creative Cloud for teams membership has significantly reduced the total cost of ownership for Adobe solutions by creating a standardized model for purchasing and deploying the most current versions of Adobe Creative Cloud tools. “The predictable, easily managed membership model in Creative Cloud for teams eliminates having to deal with lump-sum software purchases,” says Singh. In addition, Adobe Creative Cloud helps support AppStudioz’s rapid growth and streamlines management of creative tools for designers.

“Our firm is continually growing and changing,” says Singh. “Adobe Creative Cloud for teams is helping us manage this growth and scale up rapidly by giving ready access to the latest creative tools to our designers.”

Read the AppStudioz case study.

7:10 AM Permalink

Adobe Creative Cloud for teams drives new video workflow: POPSUGAR’s Bjorn Pave

A global media and technology company at the intersection of content and commerce, POPSUGAR is a go‐to destination for the biggest moments, the hottest trends, and the best tips in entertainment, celebrity, fashion, beauty, fitness, food, parenting, and shopping.

POPSUGAR Studios develops, produces, and distributes original branded video content both live and on‐demand, providing user access to the best in editorial content. Offering more than 250 new, original videos, POPSUGAR Studios delivers programming to an audience of over 3,120 million visitors each month.

Bjorn Pave, director of information technology at POPSUGAR, has been overseeing the POPSUGAR Studios post‐production team’s transition to Adobe Creative Cloud for teams and Adobe Premiere Pro.

Tell us what you’re doing at POPSUGAR.

We redesigned our sites earlier this year with an updated look and feature enhancements. Additionally, we streamlined our content channels to optimize editorial slideshows, videos, and more. We’re also producing a live, daily news show, POPSUGAR Live!, which airs online twice a day from our Los Angeles and New York studios, streams continuously, and is also available on‐demand. Our properties rely heavily on video content and currently produce over 3,000 unique videos per year and growing!


What prompted the move to Adobe Creative Cloud for teams?

Our post‐production team in Los Angeles used to use Final Cut Pro and recently decided to switch to Adobe Premiere Pro for better functionality and integration. I had been looking for an excuse to try out Adobe Creative Cloud for teams, and this seemed like the perfect opportunity. It made sense for us to make the change after weighing the cost and access to a variety of video apps and services. We’re starting out with 27 licenses for our post‐production team, with plans to expand to other groups in the future.

Did you have any concerns about moving to Creative Cloud for teams?

Not really. We were worried at first about a SaaS offering, but all of the software is fully downloadable. It’s the same rich client that everyone’s familiar with, not a watered‐down version of the software. Because we keep a lean IT staff, the teams version actually helps us and allows users to add and remove seats as needed.

What would you say are the IT benefits of running Adobe Creative Cloud for teams?

In IT, it seems there is a constant struggle to make license management easier. I remember a time, not long ago, when I’d be searching high and low for discs with stickers, or papers stuffed in drawers, or trying to administer through an online portal, and it was always difficult to tell which vendor we purchased from, which team we purchased for, and when software was due for renewal. Moving licenses around was also a hassle. There was constant concern that costly software licenses might sit somewhere unused. With Creative Cloud for teams, the Admin Console interface is very straightforward. It’s easy to administer and assign others to administer. Team leads can be assigned to manage their own groups. It’s great, and I’m happy we’ve gone in this direction.

How does this compare to how you used to buy software?

IT used to be pretty locked down. We have a dispersed workforce so emailing license keys and sending discs through the mail is a practice we try to avoid. With Creative Cloud for teams, compliance is a lot easier. Downloading the needed Creative Suite software is simple, as is the ability to inventory installed software. With the move to cloud, it’s common to pay a monthly subscription for almost everything. It’s a model we’re used to, and it’s much easier to keep our software up‐to‐date.

How has the post‐production team responded to the switch to Adobe Premiere Pro and Adobe Creative Cloud for teams?

Our teams are happy with the move. With all the offerings, we encourage our editors and designers to download new software and try it out. It’s an interesting scenario because it’s no longer IT dictating which products teams can have; it’s now the teams telling IT which products fit their needs. This is a great way to promote creativity and productivity.

How are staff members reacting to the storage and collaboration capabilities of Adobe Creative Cloud for teams?

We’ve seen a lot more collaboration across multiple locations. I think we’ve used every collaboration tool available, and everybody understands the benefits of saving and sharing files through the cloud. The most interesting thing to see moving forward, as people get used to the software, is how workflows will evolve. I think we’re just beginning to scratch the surface of what we’ll be able to do, and I look forward to seeing what people discover as they dig deeper into Creative Cloud for teams.

1:53 PM Permalink

Creative Cloud for teams – what’s it all about? [INFOGRAPHIC]

We’ve been busy here at Adobe – especially on the Creative Cloud for teams front. A few weeks ago, we announced the addition of a new membership plan called Creative Cloud for teams single app, which lets teams choose from one of the brand new CC apps. An increasing number of creative shops like emc design and Red Antler are using Creative Cloud for teams to get great work out the door even faster.

Since Creative Cloud for teams is still new to some, folks want to know more about it. If you’re one of them, check out the infographic below — it breaks down what the membership offers and debunks some common myths about the cloud.


Find out more about Creative Cloud for teams here.

As always, stay connected for the most up-to-date information on Creative Cloud by checking us out on Facebook and Twitter.

4:34 PM Permalink

EMC Design Joins Creative Cloud


Update: October 18, 2013: A few months ago we welcomed emc design to Creative Cloud for teams. Take a look and see how they’re benefiting now:

Welcome to Creative Cloud, emc design (@emcdesignltd). This UK-based design shop recently announced on their blog that they’ve signed up for Creative Cloud for teams. In their post, they list several of the features that are helping them streamline their workflow and create even better work.

As you can see, not even a burglary has kept them from producing top-notch work, thanks to CC. Here are just some of the advantages that emc design laid out in their post:

  • Every staff member is granted access to all of the Creative Cloud applications from anywhere, which increases flexibility for remote working and gives people the option of working at home when deadlines are tight. Because pulling an all-nighter is a lot better when you can do it in your sweatpants, on your couch, with real food, instead of in a dark office with only cold pizza and vending machine snacks to munch on.
  • emc staff has access to the latest creative tools, which lets them experiment more and push their creative boundaries. No more waiting for the newest tool, only to see your competition get it first.
  • We’ve all lost valuable time, or even missed deadlines, due to IT issues. But with CC, administrators at emc can easily manage licenses and install applications – case in point, after their office was burglarized, they were able to quickly re-install Creative Cloud on 5 new Macs and keep producing their best work without skipping a beat.

We’re excited to work with emc design. So stay tuned for more updates spotlighting this great shop, here and on our Facebook and Twitter channels.

2:20 PM Permalink

Announcing Creative Cloud for teams single app

Update: August 15, 2013: Creative Cloud for teams single app is now available for purchase through resellers worldwide. Purchase before August 31, 2013 and receive the same pricing at your first renewal (this applies to either a Creative Cloud for teams complete or single app plan)! That means, all your favorite CC apps like Photoshop CC and Illustrator CC for your team at a reduced rate for up to two years.

To find a reseller near you, visit our Partner Finder site. Simply enter your city, country and then choose “online retail” under the specialization category. This will provide a list of resellers you may contact in your area to purchase Creative Cloud for teams single app.


Late last year Adobe announced Creative Cloud for teams, which includes the very latest CC desktop apps, updates to those apps the moment they are released, and all of the services and business features a team needs to create their best work and collaborate with peers. Today, we are excited to announce the addition of a new plan called Creative Cloud for teams single app.


With a membership to Creative Cloud for teams single app, you can select from one of the brand new CC apps – Photoshop CC, Illustrator CC, etc. – and you’ll also get 20GB of storage, the ability to sync, store and share your work and seamlessly collaborate with colleagues, as well as access to Behance ProSite so you can publish to the world’s leading creative community. That’s 1.6 million creative professionals viewing your projects!

The Creative Cloud for teams complete and single app plans are both managed by an easy-to-use, web-based admin console, so your plan administrator can centrally purchase, deploy and manage seats across your organization. So regardless of if your team needs access to all of the CC apps, or just one, everyone can reap the benefits of Creative Cloud for teams.

Creative Cloud for teams single app can be pre-ordered via resellers worldwide beginning Aug 1 (for shipment on Aug 15), and on in the coming months. Check with your reseller for pricing. Adobe’s suggested pricing is US$29.99 per user per month, or US$19.99 per user per month for customers with Creative Suite 3 and above and Creative Cloud for teams complete. We can’t wait to share more as it becomes available.

As always, connect with us on our Facebook page or Twitter handle if you have any additional questions.

6:00 AM Permalink

UNICOL’s Mike Butterworth leads transition to Adobe Creative Cloud for teams

Many companies are born out of a simple solution to a specific problem. For UK manufacturer UNICOL, this solution was a stand to hold a slide projector. Fifty years later, the company is a leading manufacturer and supplier of mounting solutions for a broad range of audio visual equipment. UNICOL creates wall, ceiling, and floor brackets for LCDs and projectors, as well as video walls for large displays.

Mike Butterworth

Mike Butterworth

IT Technician, Mike Butterworth, says that UNICOL relied on Adobe Creative Suite software for years to create the company’s detailed product catalogs and other marketing and sales support materials. Recently, UNICOL made the switch to Adobe Creative Cloud for teams to provide the marketing department with access to a broader toolset, regular software updates, and simplified purchasing and deployment.

Adobe: What were you working with before joining Adobe Creative Cloud for teams and why did you decide to upgrade?

Butterworth: We previously had four licenses of Adobe Creative Suite 4 Design Premium. We were working with an outside designer for a large AV tradeshow in Europe and had some difficulty exchanging files because the designer was using Creative Suite 6 software. We were already working with our system integrator, Softcat, on some server workstation upgrades and decided to add the Adobe Creative Cloud for teams membership to that deal.

Adobe: What cost and deployment benefits have you seen?

Butterworth: We don’t have a large deployment, but Creative Cloud for teams was still easier to deploy than the perpetual software. I just filled in the names, hit invite, and the team was able to start downloading and working with the software. Before making the purchase, we compared the cost to upgrade our CS4 Design Premium license to the cost of Creative Cloud for teams and felt that the cloud offering was more cost effective given the additional software and future licensing costs. We also have a continuous licensing model with Microsoft, so purchasing software in this manner just made sense.

Adobe: What were the main drivers for you to join Creative Cloud for teams?

Butterworth: Access to all of the products in Adobe Creative Suite Master Collection was a key factor. We previously had to pick and choose what suite to purchase and sometimes had to purchase point products if they weren’t included in the suite we chose. In addition to the broad set of Creative Suite tools we can now use through the cloud, we also appreciate having access to new tools and services available only through Creative Cloud, such as Adobe Muse.

Adobe: How important are the regular Creative Cloud updates?

Butterworth: The frequent software updates in Creative Cloud and the ability to gain access to the latest features and enhancements as soon as they are available is very valuable. We no longer have to worry about compatibility issues with our outside designers and can immediately take advantage of new features that can make our processes more efficient.

Adobe: What type of content are you creating and how has it changed since joining Creative Cloud?

Butterworth: A large portion of the work we do is print based catalogs. We also create advertising materials for the trade press and support customers with imagery of parts and products. With Creative Cloud for teams, we’re looking at creating product assembly and demonstration videos with Adobe Premiere Pro, which was previously out of scope of products available to us. Some of our products are static, while others are dynamic and functional, so video demonstrations will be very useful. We’re also looking into Adobe Muse to see if it can be used to create content that installers can easily access on their smartphones when they’re in the field, rather than lugging around print-based installation guides.

Adobe: What feedback have you received from the team using the solution?

Butterworth: The marketing director splits his time between working from the office and working remotely, so he likes being able to access Creative Cloud from more than one location. I also do some photography and web development for the company and can sync my files to the cloud and then use the collaboration features to share the files with our marketing manager. It’s really convenient. It’s been a very smooth transition for us and we look forward to exploring even more Creative Cloud benefits over the next year.

11:33 AM Permalink

The verdict on Adobe Creative Cloud for teams: FindLaw’s Abraham Bumpus

An American Bar Association survey found that half of Americans would search online to find a lawyer if they needed one. One of their likely destinations is, the world’s most popular destination for consumers looking for legal information or an attorney. Or they may end up at one of the websites designed by FindLaw for attorneys and small law firms. FindLaw, a Thomson Reuters business, specializes in designing award-winning websites that help law firms connect with qualified clients. Design manager Abraham Bumpus says his team of 27 designers uses Adobe Creative Cloud for teams to develop both traditional web and mobile solutions. Abe estimates each designer works on at least 100 sites every year using solutions such as Adobe Illustrator and Photoshop, delivering properly layered PSD files without writing code. The team may also produce associated identity materials using Adobe InDesign and Acrobat Pro.

As design manager, Abe recommended purchasing Adobe Creative Cloud for teams to accommodate his diverse and dispersed staff of full-time employees, which include flex-time, in-office, and remote-access designers. So far, Abe says the transition to the Cloud has been great—for him and his staff.

Pictured: FindLaw’s Abraham Bumpus

Pictured: FindLaw’s Abraham Bumpus

Adobe – Tell us about yourself.

Abe – I have a multimedia degree in visual communications from Collins College in Tempe, Arizona. I’ve worked for printers, agencies, and corporations doing design, project management, and operations. I have a freelance business building websites, too.
After I moved to Minnesota, I applied at FindLaw as a design team lead. I saw a lot of opportunity as Thomson Reuters is a huge proponent of technology. I do a lot of management and provide direction for the team. I manage mobile processes and work with the product and marketing teams to bring new products to market. The best part is mentoring employees and working with others to get the right products to FindLaw’s customers.

Adobe  – Why is Adobe Creative Cloud for teams such a good solution for FindLaw?

Abe – First, Creative Cloud is amazing because you get all the software in one seat. Because I do freelance work at home, I got a Creative Cloud membership for myself for $29 a month and have been using it consistently. That’s how I knew Creative Cloud for teams would be a great solution for FindLaw. Employees have access to their day-to-day tools, plus other tools that they may use less frequently. We can experiment with what’s new and learn about different tools and improve the way we do things. That’s why Creative Cloud is sweet.

Adobe – How has the team responded to working in the Cloud?

Abe – The experience has been huge for the design team. It is especially great for employees who work remotely, or split their time between our office and their home office, because they have the same access no matter where they are. They love that they can more easily share files.
We’ve also been able to apply it to initiatives we’re doing here. We’re establishing more of a collaborative, agency-style workflow. The Cloud is awesome because the team can review and approve projects and send them right back—it saves a lot of time.

Adobe – How did your team previously handle approvals?

Abe – It was a bit of an outdated process. We’d send an email with an attachment, which could be very large. Or we’d Skype and share screens. If we put the file on an in-house file server, it could be slow to access, especially when you have to wait to upload a 50 megabyte file and then have to download it on the other end.
With Creative Cloud, this process is eliminated. We can view files in the browser, add notes, and shoot them back to the folder. I think it cuts half an hour to an hour out of review and approval for each project.

Adobe – You’ve been handling administration personally. What has that experience been like?

Abe – It’s really been pretty easy. I simply enter the email address of the person I need to add into Team Management. The employee gets an email and sign’s up. I can also reassign seats easily. I have done that quite a bit. We have contractors that we bring in and I just add them to the team, and reassign the seats when they’re done. We don’t have to buy new software, so it’s a huge benefit from a financial standpoint.

Adobe – What was it like in the past when it came time to upgrade?

Abe – I went through the upgrade to Photoshop, Illustrator, and Dreamweaver CS5. We had to get approval of $30,000 for the whole team, which is a big request. It was a complicated process to get everything approved and to justify the upgrade to management. Then we had to go through installation. Now, I can pay the monthly fee and I don’t have to wait for access codes or someone to install it. We just manage everything through the browser.
Plus, it makes sense financially. I pitched using Creative Cloud to my management and explained how easy and cost-effective it would be to leverage new technology. It’s great to be able to offer a solution that leads to efficiency and cost-savings.

Adobe – Besides the design team members, who else benefits from FindLaw’s Adobe Creative Cloud for teams membership?

Abe – We have our design team of approximately 30 employees plus our support and maintenance teams, which is nearly 40 licenses. We’ve also have a development team of 17 employees that have Adobe Photoshop licenses for the Cloud. All they need is Photoshop, but I encouraged them to use Creative Cloud.

Adobe – What are your favorite tools in Adobe Creative Cloud?

Abe – I love Adobe InDesign. I have since my first job. Right now, I’m just digging in to Adobe Edge Tools & Services. I’m particularly interested in Edge Reflow for responsive design work. I’ve also put a site together in Adobe Muse. I’m looking at all of those solutions right now. I’m always on the lookout for better tools.

9:57 AM Permalink

Adobe Creative Cloud for teams: Is It Right For You?

Adobe Creative Cloud for teams allows you and your team to get the entire collection of latest and greatest CS6 tools, along with lots of team-specific features that make working together easier than ever. So the question is; is it right for you? This series helps Adobe customers, such as creative directors and IT professionals, understand if Creative Cloud for teams is a good fit…

  • Size Doesn’t Matter – Design agency? Growing startup? Regardless of your workgroup situation, Creative Cloud for teams fits.


  • Cloud collaboration + latest creative tools = staying ahead of the curve – Creative Cloud for teams makes it happen. That’s right –you and your team receive the latest updates as soon as they’re available.


  • Changing needs = changing team –  With Creative Cloud for teams, adding and removing licenses for team members is a walk in the park.


  • HELP! – Creative Cloud for teams provides you with help when you need it. Enjoy two deep-dive expert support instances (per seat per year).


Interested in hearing how Creative Cloud for teams is benefiting Scott Kelby’s own Kelby Media Group? Check out this video to see how Creative Cloud for teams allows them to reach millions of people all over the world through websites, podcasts, online training, magazines, and more:

Got questions? Let us know in the comments below or visit us on Be sure to follow us on Twitter and Facebook for more information about Creative Cloud for teams.

10:25 AM Permalink

Creative Cloud for teams: 5 Facts You Need To Know

Like Marvel’s Avengers, you’ve put together a stellar team. So now what? Creative Cloud for teams not only puts the best tools in the hands of your team, but also enables them to seamlessly share files from any device. Since this offer is still new, we wanted to educate you all on the benefits of joining. We’ve recapped five educational updates about Creative Cloud for teams that we’ve shared on the Creative Cloud Facebook page and Twitter channels. Check them out and embrace the learning.

  • Enables better collaboration

You can share files with colleagues inside and outside of your organization.

  • Low TCO, best way to stay current

 Keep your members up-to-date with the latest software at a low cost

  • Members have 1:1 access  to Adobe product experts

As a member, you have 1:1 access to Adobe product experts to ensure workflow support.

  • Centralized purchasing and license management tools

Creative Cloud for teams makes it easy for your IT department to centrally purchase and manage Creative Cloud

  • Users get 100GB cloud-based storage

Don’t let storage limits keep you up at night. Enjoy 100GB of cloud-based storage per team member

11:17 AM Permalink

Our Top 12 Most Notable Moments of 2012 – Part Two

Here is the second half of our countdown to our top 12 moments of 2012. We hope you’ve enjoyed the year as much as we did. As we look forward, we’re extremely excited for what’s in store in 2013. Here’s to an amazing new year!

Scavenger-150x150 Moment #6 | Creative Cloud Scavenger Hunt 

Back in April, we got creatives involved in a scavenger hunt right in our backyard in San Francisco the day of the Creative Cloud launch – and it sure was a blast. The grand prize was $10,000 and a lifetime Creative Cloud membership, with two runner-up prizes of 1-year Creative Cloud memberships, which ended up being grabbed by some very lucky winners. Thanks again to all those who participated! We had some great memories from your social documentary.

CreateTheWeb-150x150Moment #5 | Create the Web

Kicking off the first leg of the tour in San Francisco, we announced key updates for the web development community, including Dreamweaver updates and new Edge Tools & Services, exclusively for Creative Cloud members. This also included the first release of Edge Animate (formerly known as Adobe Edge). With these new apps added to Creative Cloud, we’ve seen a tremendous appreciation from you – landing its rank at number four.


CreateNow-300x111Moment #4 | Create Now Live

This online event pulls into the number three spot due to the big feature updates we were thrilled to announce for Creative Cloud members. Photoshop updates included Retina Display support and more, Muse acquired a way to create mobile versions for websites, and the very popular announcements of Creative Cloud for Teams and the addition of Creative Cloud Training. You can still watch the keynote and other snippets from the event on our Create Now Adobe TVchannel.


BehanceMoment #3 | Adobe & Behance

We’re thrilled that the Behance community will be joining our family! 2013 holds more in store for how we deepen the connections between our creative tools and services via Creative Cloud and creatives like you around the world.


CreativeCloud-150x150Moment #2 | Creative Cloud Launch

This is where it all began, which is why were placing this in the runner-up spot for our notable moments. Along with the launch of Creative Cloud, we were excited to introduce the new version of Creative Suite 6, loaded with major feature updates to all our CS applications.


Facebook-150x150Moment #1 | Top 3 Creative Cloud Facebook Posts

None of the moments up to this point would have mattered if it weren’t for you, our community. A big thanks goes out to our Creative Cloud Facebook fans. We hit our 50,000 likes milestone just before the end of the year! Here’s a look at our Fan favorite moments based on your engagement.


















12:00 PM Permalink