A successful global rebrand goes far beyond simply changing a company’s name or logo. It requires a systematic refresh of your visual identity and the right tools to ensure you’re communicating that new brand effectively across your marketing channels. Here’s how global healthcare company Alere approached their rebrand.
Virtual reality offers great potential for storytellers to create even more immersive experiences for audiences. Many virtual reality filmmakers are working Adobe Premiere Pro CC to help them execute on their ideas.