As the makers of workflow management software for creative and marketing teams, we decided to survey designers, illustrators, writers, developers and executives on how they feel about creative as a noun. Is it a useful catch-all like educator (which can apply to anyone from a kindergarten teacher to a tenured professor) or just one more piece of eyeroll-worthy business jargon that we can live without?
Great designers — like inspirational leaders — solve real problems. They translate business objectives into the products and features people want to use. It’s an elite group that can take a vision and make it tangible.