Design thinking influences business strategy and outcomes. But it requires making sure your design leaders have a seat at the table.
With its focus on customer needs and team collaboration, design is a necessary partner for business success–but it’s still often thought of as just an isolated product or experience. Here’s how one senior director brings design into the boardroom and works to give it a permanent seat.
IBM is following in the footsteps of companies far younger than it is. IBM and these like-minded companies have discovered one secret to success — the knowledge that Design is Power.