We’re packing our gear for the Education, Interactive and Film Festivals at SXSW 2014. Next week, web designers, developers, filmmakers, educators and social marketers will descend on Austin, Texas—and, this year, Adobe has something for everyone.

We’re sponsoring the Razorfish, #UseMeLeaveMe Digital Campground (March 7–March 11) at 1206 E 4th Street in downtown Austin. Stop by our daily afternoon Happy Hours, grab something to eat, listen to live bands, make a videogram postcard in our decked-out Airstream trailer, and get your hands on some innovative technologies.

If video’s your thing
Jason Levine, Adobe’s worldwide evangelist for video apps/Creative Cloud, is leading a start-to-finish workflow session titled “Capture, Cut, Color, Deliver.” Or, sit in with Adobe marketing manager, Meagan Keane when she moderates “Content Creation with Soul” with Soul Pancake CEO and executive producer, Shabnam Mogharabi and her team. And, finally, don’t forget to come by the Adobe booth; during the Film Festival we’ll be in Exhibit Hall 4 of the Austin Convention Center with live demos, presentations and Creative Cloud workflow experts discussing our innovative apps.

Designing developing for the web?
Friday March 7 in the Riverside Ballroom at the Radisson Town Lake we’ll be holding our annual All-Day Creative Camp for web designers and developers. In addition to the Typekit pop-up library we’ll have five sessions all with topics focusing on shaping the modern web and, since making it through SXSW requires constant refueling, we’ll also have food (sliders, petit BLTs, gourmet popcorn) and a Happy Hour during our final session of the day.

Educating the next generation
Attending the SXSWedu Festival? Check out “Creativity in Education: A Call for Transformation,” Adobe’s panel on fostering and inspiring creativity in a new generation. Also, don’t miss our Creativity in Education Meet Up to network  and learn about the proposed creative changes in education.

Keep tabs on Adobe during SXSW
Out desktop/mobile guide to everything Adobe at SXSW 2014

Or, just follow us on Twitter at @Adobe leading up to and during the festival, and join the conversation using #AdobeSXSW.

See you there!

Art directors are becoming animators. Print designers are becoming web designers. Illustrators are also photographers and editors who also shoot film. They are the New Creatives, and we are celebrating their work.

With the Creative Cloud our product teams have removed the barriers to creative expression: Designers can build parallax HTML5 experiences. Illustrators are making EPUBs. Photographers are using their cameras and Adobe technology to become filmmakers. And coders have the tools to make beautiful design.

It’s an amazing and interesting time in our industry; people have the ability to self-express, in any discipline, without boundaries. I Am The New Creative promotes the amazing work our community is producing and marks this moment in time as a movement and a celebration of creativity.

One of the most incredible aspects of this program has been watching creative professionals merge their mediums and their portraits to produce “New Creatives” versions of themselves.

There’s something magical about the compositions. As a designer there’s always a part of me in my work, but to personalize my work in this way, to make my work more representative of me, presents an alternative perspective. All of the artists we’re working with are enjoying this experience and are appreciative of our desire to promote their amazing creative output.

Our new site highlights the New Creatives, their disciplines, their work, and their stories.

Visitors to the site can join us and become New Creatives (submissions are made through Behance and curated by our team); we’ll be choosing a number of artists and celebrating them and their work throughout our social properties and on Adobe.com during the coming year.

Be sure to check out the work of the New Creatives, get inspired, and join us.

AJ

Graphic Designer / Executive Creative Director / Maker of things

The latest update to be released to Adobe Creative Cloud members today includes top-requested enhancements for creating scroll motion effects that work on desktop and mobile devices on Adobe Muse CC.

Now designers can:
• Experiment with scroll motion effects quickly using the new Scroll Effects panel
• Make long, single page sites easier to navigate
• Have confidence that sites with scroll motion effects will work more smoothly on tablets and smartphones, including iPhones and iPads

To see these updates in action, watch this video.

With over half a million websites created with Adobe Muse, there are a lot of great ideas for inspiration to get started. Visit the Adobe Muse Site of the Day to see some of the more engaging sites Adobe Muse users are creating.

The Adobe Creative Cloud gives you access to features as soon as they are released. Learn more about the benefits of joining Creative Cloud here.

We’re making Adobe MAX (May 4-8) bigger and better this year. For those who are wondering, “What’s MAX?” – it is THE conference for creative pros. It’s an opportunity for designers, developers, video professionals, photographers, and more to come together to learn about the latest technologies, techniques, and strategies for delivering your best creative work – not to mention the idea exchange and networking opportunities that exist. And it doesn’t stop there.

We have an agenda packed full of amazing speakers, tracks, sneak peeks (yes – you don’t want to miss this!) and more. Choose from over 300 sessions and labs taught by industry leaders and Adobe experts to maximize your creative experience, and even customize your MAX agenda by mixing and matching sessions from all five MAX tracks:

• Design and Creativity
• Web Experiences
• Digital Publishing
• Gaming
• Video

If that’s not enticing enough, we’re throwing a cherry (or two) on top to get you to L.A. Register today using this special promo code: MXSM13, to receive $300 off AND get your hands on a free 1-year Creative Cloud membership.

Be sure to follow Adobe MAX on Facebook and Twitter as we’ll be announcing keynote speakers and other exciting information soon.  We hope to see you there!

Today, we’re unveiling a new addition to the Digital Media blog, focused on the Web platform. The new blog, called Adobe & The Web, will touch on thought leadership, industry trends and product related announcements from Adobe and partners in the standards and open source Web space. We’ll also touch on commercial tools and service offerings. See our inaugural post below and look for much more to come.

Today in San Francisco, we kicked off Create the Web, a worldwide tour for interactive web designers and developers and partners that will provide us with the opportunity to share our vision for the web. We are delivering a live streamed keynote that lays out our vision for the web and the role that Adobe will play.

Our mission is to make the web better and to build the best tools in the world for web designers and developers.

We contribute to web standards and to open source projects, like WebKit and Cordova, to move the web forward. We get involved in the community, through hackatons and meet-ups. For example, we have worked with the community to organize a series of events called Test The Web Forward. These are a kind of hackatons where we focus on identifying and fixing interoperability problems in the various browsers. We welcome and encourage the participation of anyone interested in joining us.

We are contributing improvements in a few areas where we have some expertise, including magazine-quality layout (CSS Regions & CSS Exclusions), graphical foundation (blend modes, compositing and transforms), better device APIs and cinematic visual effects (CSS custom filters). We are also making available today CSS FilterLab, a fun experiment to play with custom filters, which even allows you to write and debug custom shaders right from your browser.

We also build the tools and services that web designers and developers need. This includes tools like Dreamweaver, our all-in one web production tool. We are releasing today an update to Dreamweaver with support for new HTML5 elements, faster FTP, a streamlined insert panel, support for Edge Animate and more. This update is available for free to Creative Cloud members.

We also introduced today the Edge Tools & Services, which are available with a free membership of Creative Cloud. They include Edge Animate, a powerful tool to create interactive and motion content; Edge Inspect, an indispensable tool to preview, inspect and debug your web content on mobile devices; Edge Code, a code editor for HTML/CSS/JavaScript, available now as a preview and PhoneGap Build, a hosted service to easily build web apps for mobile devices using the PhoneGap framework.

We’ve also introduced Edge Web Fonts, a new service built on the Typekit engine to deliver free and open source fonts.

We’ve given a sneak preview of a new tool we’re working on called Edge Reflow which makes it  easy to create responsive web content visually, but using standard CSS and media-queries.

Following San Francisco the tour continues on to London, Tokyo and Sydney in early October followed by a 30-city international tour of “HTML Meetups” in destinations throughout the Americas, Europe, Asia, and more. These “HTML Meetups” are centered on JavaScript, CSS, HTML, designing and developing web content and mobile apps and include a one-hour overview of content from Create the Web and deep dives with demos on our products related to design and development. To request a Meetup in your city, visit http://html.adobe.com/events.

We had a lot of exciting news to tell you about today. To find out more about what we’re doing to make the web better, visit html.adobe.com.

One of our six balloons that were a part of our Adobe Creative Cloud Scavenger Hunt in San Francisco – #HuntSF

Yesterday was a big day for Adobe and all Adobe users worldwide as we launched the Adobe Creative Cloud membership and Creative Suite 6! After announcing the Creative Cloud membership and CS6 in San Francisco, we hosted a scavenger hunt with $10,000 and Creative Cloud memberships on the line.

Users had the option to hunt around various locations in San Francisco, ending at our SF office, to complete a puzzle that entered them into the contest. People outside of San Francisco joined the Race to Create online, which put their knowledge to the test and in a race to the finish. (more…)

As a small “thank you” for being fans of Creative Suite and continually sharing your creativity and thoughts, we are offering a special upgrade deal and a host of freebies such as brushes, fonts and plug-ins ahead of the Thanksgiving holiday.
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