Adobe Creative Cloud

The Importance of Colour for Creatives

As designers, photographers and creative professionals, we all know the importance of visual impact in our work. It is, after all, essential to communicating a message in a way that’s exciting but also effective.

During March, we’ll be exploring this topic a bit further, with a particular focus on the importance of colour for creatives.

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Colour curiosities

Colour is a fascinating subject. Not only does it bring our work to life through inspiring and balanced themes and palettes, but also helps make our lives easier by allowing us to associate complex ideas in simple and subtle ways; for example, when you see red on a street sign, it’s a signal to stop as there might be cars coming… That’s colour in action.

Even more interesting is exploring the science and psychology behind color: Did you know that research suggests men and women actually see the colour red differently? Or that colours are responsible for at least 62% of our first impressions? Or that seeing yellow and orange can actually make you hungry? It’s not hard to find these and many other curiosities around colour, which illustrates its potential to help us create amazing work with Creative Cloud.

We want to celebrate colour in a vibrant way, and invite you to join us throughout March. Here’s how:

  • Talent Tuesdays
    We’ll be actively looking for interesting artists and projects on Behance that explore colour in exciting ways. We’ll highlight one artist per week, each Tuesday. Expect a lot of interesting talent and amazing work getting the attention it deserves
  • Weekly colour challenge
    We love a good creative challenge and know you do too, so in these next few weeks we’re exploring a different point of view around colour. Each week, we’ll pick one colour, tie it to a specific environment, and challenge you to take your best shot (pun intended) in a creative way that brings that colour and environment to life.

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Let’s get started with yellow!

The first challenge is now live: We’re looking for inspiring uses of yellow around your home (like the image on the right).

Why yellow? Well, yellow is commonly associated with warmth, happiness, fun or friendship, which all sound like great things to have around the house. So time to create!
 

So, show us what you’ve got by sharing your own photos on Twitter and Instagram and using #InspiredByColour.
 
Have a colourful week!

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