Trending Now: The Pulse of the Creative Economy
Today, Will Allen, senior director of digital media at Adobe unveiled original research on the global creative economy. From data and findings associated with the public projects of nearly five million Behance users, it’s the first look at Adobe’s ongoing analysis of creative industry trends.
The new insights, “Adobe Digital Index New Creatives Mashup,” focus on the formative years of a creative career and offer a view into the thoughts, aspirations, and focus of younger creative professionals. It delves into how innovation on mobile has enabled second-screens to become increasingly integrated into creative workflows; which parts of the world are hotbeds of ideation and project creation; and what appears to be a renaissance of analog elements (like ink and pencil) in design work.
Adobe has been a catalyst in the creative industry for years; now, with the considerable insight available to us from Creative Cloud, Behance, and the Fotolia Stock image service, we have access to ongoing data that can illustrate and predict creative trends and help us determine how to best support the next generation of creative professionals.
Want the full story on the interests and passions that are fueling the creative economy? Read Will’s “Adobe Digital Index: New Creatives Mashup.”