Adobe Creative Cloud

September 26, 2012 /

Welcome to the Adobe Story team blog

Maybe you know all about Adobe’s super-cool scriptwriting and scheduling tool, and maybe you had no idea we even had a product in this category. Either way, we’re really glad you found us—and we hope you’ll stick around, as we have a lot of great information to share.

Let me start by introducing myself: I’m Ellen Wixted, and I’m the product manager for Story. I’m a relatively new addition to the Story team (though I’ve worked on other parts of Adobe’s Pro Video toolset for several years), and couldn’t be happier to get to highlight the great work the team has been doing. I’ll be writing about different parts of Story as I dive into the product, and I look forward to sharing the experience.

How did Adobe get interested in scriptwriting? Well, every video or film project starts with an idea—and that idea usually takes the form of a script. As the script develops, ever-more-specific information emerges about the project, from specifics about the on-screen talent (Who are they? What do they need to say? How will they be dressed?) to details about props, locations, specific camera shots the director wants, and a lot more. And it turns out that this really rich and detailed data often gets lost along the way, which is a shame. So, we decided to do something about it: develop a scriptwriting tool that makes your script available—and even more importantly, useful—through post-production and on into distribution. I’d use the word metadata here—because that’s really what we’re talking about—but that tends to cause most people to start mentally making grocery lists, so I’ll save that for another day.

To make a long story short, our larger team has been developing tools that streamline post-production for decades now, and with Adobe Story, we’re looking at how the earliest stages of planning a production can help make everything that happens after that much easier.

There’s a free version of Adobe Story that you can log into simply by using your Adobe ID (which you can also use to download free trial versions of any of our creative tools, from Photoshop and After Effects to Premiere Pro and InDesign). Story Plus adds powerful collaboration and scheduling tools, and is included in a full Adobe Creative Cloud membership; Story Plus also gives you the ability to work offline—so when you’re on a plane or at a cabin the woods, you can still access your scripts.. If you’re thinking about subscribing to the Creative Cloud, we’re running a special offer right now that’s worth checking out. Because Story is a web-based service, the scripts you write in Adobe Story can be accessed virtually anywhere, including with the Adobe Story iPhone apps, which lets you read and comment on scripts on the go.

We’ll go into more detail on these and other topics in future posts. For now, let me sign off with a link to a new video by trainer extraordinaire, Maxim Jago. If you’re not familiar with Adobe Story, it’s a great place to start. And please drop a note to let us know what topics you’d like to see us cover!