Karl Soule, Business Development Manager, Digital Video, APAC
Karl Soule relocated to Singapore to take on a more dynamic and challenging digital video and audio market. He is responsible for Adobe's engagement with traditional video and film post-production facilities, expanding its APAC broadcast presence, as well as providing expert training to Adobe's growing dealer channel. His goals for the region include driving adoption of Adobe Premiere Pro as the professional editing tool of choice, and educating the market about the role of Adobe’s creative solutions in the professional video space. Concurrently, Karl is also helping to expand Premiere Pro's presence in schools teaching film and television.
Some interesting trends are happening that will change the quality of the media we watch in the near future. One of the buzzwords from the show was “HDR” imaging, and there are new cameras and display technologies that are driving this.