Creating 20 brand identities in 4 hours


Have you ever wished that you could  somehow walk into a magic design store and walk away with a brand new brand identity for your business in a matter of minutes?

Jason Little, Founder and Creative Director of For the People and his team delivered that dream for twenty lucky startups in a just under four hours.

Sounds crazy? Well, not so much if you look at how Jason and his team approached  this mammoth task when they set up operations at ‘The Hub’ in Sydney, a popular co-working studio and creative designer’s haven. See how they did it.

Capturing with Adobe Capture CC

Creating brand identityTo kick start this entire process, Jason and his team used Adobe Capture CC on their mobile devices to first capture images of anything that inspired them. Using Adobe Capture CC, you can easily extract a colour, create a pattern or turn shapes into a vector graphics that you can use in all your favorite desktop and mobile apps, including Photoshop, Illustrator, Comp and Sketch. All you need is your iPad or iPhone/Android phone.


Want to know more? Here’s a quick video on Adobe Capture CC

Easily capture colour palettes and create vector graphics

Here’s a peek into what the team got busy capturing.

 Jason Little using Adobe Capture CCCreative Agency using Adobe Capture CC - For The People

The designers then turned these objects into vector based shapes and brushes and even captured colour themes that they planned to use to create new identities for the startups that walked into the store.

Share creative assets across difference devices

Sharing assets on Creative Cloud Libraries - Jason LittleUsing Creative Cloud Libraries, Jason and his team were able to access and share creative assets seamlessly across desktops and different devices which made their work much faster. They then went about extracting elements like colours, patterns and shapes that they wanted to use for this project into Adobe Illustrator CC.

For a more detailed view you can check out the entire library of assets that the team created comprising shapes, characters, illustrations. They are all stored on Creative Cloud libraries.


The Hub was a-buzz

A queue quickly formed to seek the guidance and advice of these design experts.
Adobe Make It HubAdobe Make It HUB creativity discussion

And here are just some of the brand identities created on the spot by Jason and his talented team

Start-Me-Up Labs_EvoluStart-Me-Up Labs_Wrbl

Brand identity for startups by Jason LittleDigital Storytellers at Adobe Make IT

Fostering creative thinking and creative concepts

As co-founder and Creative Director of For The People, Jason is responsible for driving and maintaining the overall creative strategy and vision of the agency. Culture and creativity are a big focus for For The People and the team enjoys bringing these elements together to enable an environment that encourages new ideas, unexpected outcomes, and creates an enjoyable journey along the way.

“Adobe Creative Cloud has been  critical to the entire process as everyone has been working in tandem” said Jason. “We’ve had people working on Illustrator, InDesign and Photoshop all at the same time that the assets were being built and generated on Adobe Capture. Everything was literally happening all at once.I really don’t think we don’t think we could do this without Adobe Creative Cloud.”

Jason has experience in large-scale branding strategies and programmes for destinations, corporations and organisations and you can see some of his work on his Behance profile. Jason also regularly lectures and writes on design related subjects.

Adobe Creative Cloud gives you the tools to bring your creative ideas to life with Creative apps that you can use to capture, edit, and create on the go.

You need either a free or paid Creative Cloud membership to use Adobe Capture CC. If you’re not already a member, you can sign up for a free Creative Cloud membership.


Posted on 06-07-2016

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