There has never been a better time to be a creative professional in India. With the Indian economy undergoing an unprecedented transformation, creativity and design-led thinking are playing an increasing role in business growth. For Indian creative professionals, that means their skills have never been more in demand. Across India, more than 500 million people use digital devices and applications every day and Adobe is ensuring that they are armed with the best tools to create outstanding content and play an important role in India’s transformation agenda.
Over the years, we have led the wave of technology innovations to meet the evolving needs of creative professionals across the world, and today no one understands creativity the way we, at Adobe do. To inspire and motivate creative professionals, not only in India but across the globe, we launched Adobe Design Achievement Awards (ADAA). The ADAA is a global digital media competition for student creators, which aims to launch and empower the next generation of student careers. The competition showcases individual and group projects created with industry-leading Adobe creative software, honours the most talented and promising student graphic designers, photographers, illustrators, animators, digital filmmakers, developers and computer artists from the world‘s top institutions of higher education.
One such Institution to represent India in ADAA 2016 was Srishti School of Art Design and Technology from Bengaluru, India and bearing the institute’s flag was Param Jain, a 23-year-old artist who loves designing and illustration using Adobe tools. Param’s work, Dyslexia: A Mind of Gold, highlights the issues faced by parents with dyslexic kids. Touching upon a sensitive issue in a delicate manner, Param’s artwork was highly recognized and made to the final list of ADAA, in the Social Impact category.
We are proud of Param’s achievements and it gives us immense pleasure to be a part of his creative journey through our innovative tools. We do hope that many more exciting creative professionals like Param will come to the forefront and share their exceptional work as well as creative thought process with the world. A big shout out to all the creative professionals out there changing the world through their imagination!
To know more about Param’s experience and story, watch the video
Submissions are now being accepted to the 2017 Adobe Design Achievement Awards. Enter your best work and earn international exposure, plus a shot at an unforgettable trip to Adobe MAX.