MAKE IT EXPERIMENTAL
Half Day Design Workshop with Goo-Ryong Kang
We consume countless media every day, whether on the street, watching TV, or browsing the Internet. It’s easy to become desensitized, but on the other hand, it also means we’re surrounded by images that can potentially cause a creative spark. How could we channel this into inspiration?
One way is by experimentation. Working together with Korean design studio’s Chung Choon’s art director, Goo-Ryong Kang, we decided to invite a dozen students and run a half-day design workshop titled “Make It Experimental,” to give them an opportunity to experience what it’s like to replicate somebody else’s creative process. If this sounds intriguing, read on and find out what this workshop was about and how these young participants used Adobe Creative Cloud applications to create these beautiful posters that are simple, yet powerful.
Using Adobe Capture CC to find image sources
First, Kang gave the workshop participants a small assignment before the workshop. That was to find ten image sources from their surroundings that inspired them. When they selected up to ten images that they liked, they used Adobe Capture CC to capture them. They also used the app to extract colours and create patterns or brushes out of these captured images. In some cases, they even converted shapes into vector graphics that they could import into Adobe Photoshop CC or Illustrator CC on desktop.
“For this workshop, I mainly used Adobe Capture CC to create my own brush. It’s pretty cool,” Seo-Young Yoon says.
Combining images with Adobe Photoshop CC and Illustrator CC
Kang guided students through the creative process by asking them to try a different approach. First, students were asked to combine different images together to discover some new perspectives. Students lay images into a collage, rotated them or edited them to create a new image. They could then share images with other students via Creative Cloud Libraries and collaborate to create a composition for a poster.
In this step, students were provided some random letters. Using these letters, they created typographic designs that were intended to to convey the meaning of the letters.
Making a composition
Students used many layers of images and texts to make a composition for an A1 size poster using their favourite Adobe creative applications.
“If you get familiar with all the features and functionality of Adobe Creative Cloud, you would have the ability to implement your design that is faithful to what you have originally envisioned, in a very efficient way,” Woo-Jin Seong says.
Repeating the steps to create a poster
To perfect their poster, students repeat this whole process many times if necessary to fine-tune their work. Of course, this process is not a matter of precision. Eventually, after a lot of repetition using their favourite Adobe creative apps, students complete their a final work.
Making a presentation
In this step, students were asked to print out their completed poster design and present their artwork to their peers. During this presentation, students could share their new creative process, including how they created the work and how they came up with character design.
The posters created by the workshop students by combining different images and texts
A great opportunity for young aspiring designers to experience the creative process proposed by art director Goo-Ryong Kang
The final posters that twelve workshop participants have created for this half-day project
Kang believes that posters are perfect for his art form because they use characters and images to deliver a simple yet powerful message to people.
This half-day workshop project was designed for young designers to experience a wide range of creative ways to create images using Adobe mobile and desktop applications, and to give a chance to look at and manipulate shapes in a new way. This workshop has drawn a great deal of positive responses from the participants.
One of the workshop participants, Ji-Young Kim says, “I loved the way we created a poster based on only a few rules. It was as if we were playing a game. The process of constructing and deconstructing images and text would lead you to encounter a totally unanticipated result. I thought it was really interesting.”
Kang explains, “As more and more devices are getting connected, Adobe Creative Cloud is a perfect solution that reflects what we designers need. Once you have synchronised assets with your Creative Cloud account, then you can easily and freely access them from your Creative Cloud Libraries, all within your favourite Adobe creative applications with only a few simple clicks. Adobe Creative Cloud helps designers enhance efficiency as well as creativity, in both individual and team projects.”
Designer Kang’s works have received many international awards including the International Poster Biennale in Warszawa, the Moscow ‘Golden Bee’ International Graphic Design Biennale, and the Type Directors Club in New York. He is an author of books on ‘Designer’s Secret’ and ‘Wit and Design’, and teaches design at a college.
For more artworks created by designer Kang and his twelve students, visit Behance