Creative Dialogue

September 8, 2017 /Inspiration /

Meet UX Designer Rajesh Angra

Rajesh Angra lives in New Delhi, India and has 20+ years of experience as Creative Head and has been involved in user centric designing across platforms and specializes in creating design solutions in Indian languages. Rajesh has worked at two of the top media groups in the country. He is currently Creative Head (NewsPoint & Languages Mobile/WEB) at Times Internet Ltd, and has been a speaker at various Adobe XD and Design Thinking meetups.

Q1. Can you tell us a bit about yourself and how did you begin your journey as a UX Designer?

I have always been fascinated with computers and how they can be used in creative fields. I learnt a lot about design tools and creating websites through HTML and design workshops I have attended in past.
I have been implementing my learnings from these workshops and focused on refining my skills to become a UX Designer. My first job at a software company in New Delhi gave me an opportunity to manage the projects end to end and since then there has been no looking back.

Q2. Describe your creative process and how Adobe XD fits in it.

The first thing a UX designer thinks about is how to align the goals of the user with the goals of the business. My design process starts right from identifying the problem or product requirement. Then using different UX techniques to filter the information, which can be ready to start work on the design/prototype canvas. In my earlier creative process, I was using Photoshop, Illustrator, SKECHAPP and InvisionApp. I had to spend a lot of time in figuring out how would this design would look across different resolutions and different devices, what should be the assets sizes for Android/iOS etc. instead of core design. Adobe XD is gem of innovation for designers. Basically, Adobe XD has made designer’s life simple. It’s the first all-in-one cross-platform tool for designing and prototyping websites and mobile apps.

Q3. How do you get into the mindset of your potential users?

Given the variety of analytics tools and user-testing practices available today, understanding user behavior and expectations has become much easier. We give utmost importance to the feedbacks we receive from our users across web and mobile products.

Q4. Tell us about your favorite Adobe XD features.

One of the features I really like is the repeat grid. This feature helps you create grids of repeated items/icons/cards on your designs. Infinite canvas is another feature which helps you keep all your design assets (Mobile/Web/IPad) in one place and makes it easier to switch between different files.
Adobe XD has given us the ability to create end-to-end products without leaving the application. There are many more features like collaboration, prototype, feedbacks and symbols which help expedite the design process. I am interested to see what Adobe adds to this product in the coming months.

Q5. Where do you draw your inspiration from?

I spend a considerable time on a day to day basis browsing the best inspiration blogs, websites, Apps, etc. Here are some of the resources I frequently visit for inspiration
Adobe Create Magazine for all my visual design ideas
– Blogs on Adobe XD/UX/Design/Animations and many more on  Medium
Muzli Design Inspiration –  for design worlds latest news/ innovation
Google Material Design Guidelines
Apple Human Interface Guidelines

Q6. What excites you the most about the future of UX design?

It is the era of UX design. You design an interactive user experience and that’s where you win half the battle – pull in large numbers of customers. The future of UX design looks bright and remains strong as designers and developers have realized its importance. With widening horizon, user experience is being constantly enhanced so that the best can be served on the plate to the users. Tools like Adobe XD have made the entire process easier for UX designers. Now they can think about designing experience for users, rather than designing for sizes/devices. One thing is for sure, UX is here to stay.

Q7. Any words of advice for budding UX designers out there?

Start with understanding your users first. Skills and tool knowledge is important but not the primary thing to address. I recommend being a part of design meetups and social groups on the internet. Express your design ideas with experienced people around you. Test your products with users and keep iterating/ideating till it becomes refined and useful product. What a user experiences while using your product has to be your highest priority at all times.

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