Creative Dialogue

November 10, 2016 /News & Events /

Adobe: Unleashing creativity in China

There has never been a better time to be a creative in China. With the Chinese economy undergoing an unprecedented transformation, creativity and design-led thinking are playing an increasing role in business growth. For Chinese creatives, that means their skills have never been more in demand.

Across China, more than 700 million people use digital devices and applications every day and Adobe is ensuring they are armed with the best tools to create amazing content and play an important role in China’s transformation agenda. I’m delighted to be in Shanghai this week with Adobe’s global leadership, and our China team, to launch Creative Cloud in China.

Adobe Creative Cloud for teams is a subscription model offering access to 15 world-leading creative applications on Windows or Mac devices, including Adobe Photoshop, Illustrator, Dreamweaver, InDesign, Lightroom, Premiere Pro and AfterEffects, with thousands of new features available immediately.

Adobe Creative Cloud helps creative professionals design and deliver amazing digital experiences for any screen, with significant performance improvements and more efficient workflows. It has been hailed as a game-changer around the world and we’re excited to bring Creative Cloud to China. Creative Cloud for teams membership includes regular releases of the latest features and enhancements for creative professionals in businesses; including small, medium and large enterprises, educational institutions, and government.

We know that when companies invest in great design, they see a positive impact to their bottom line through customer loyalty and brand value. Adobe is committed to helping Chinese brands through transformation by enabling them to deliver the most compelling, personal and timely experiences for their customers. With the launch of Creative Cloud in China, I’m excited to see how the creative community will use it and how it will impact China’s future growth.

For more information on Creative Cloud in China visit: www.adobe.com/cn

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