The future of work will be a radical departure from what has come before. It’s a change that’s already underway, but with foresight and the correct preparation we will be able to master this, the fourth industrial revolution.
New research from Adobe Digital Insights (ADI) has found that despite a year-over-year increase in smartphone traffic, engagement rates continue to drop and desktop is preferred for conversion.
Document digitization delivers agility, efficiency and cost-savings that are especially beneficial for resource-scarce small and medium businesses looking to do more with less, in the midst of rising business costs and intense global competition.
User-generated content is the most authentic and engaging content in our digital universe. It has quickly become one of the most effective ways to increase brand engagement, build brand communities, and cultivate consumer trust and loyalty, while simultaneously driving business objectives and revenue in a timely manner.
How can you enable your digital analytics team to take the lead and transform from reporting squirrels to analytics action heroes?
When I talk about content velocity, I tend to focus on the relationship between the marketer and the creative, looking at how the marketer engages with the creative or agency to get the content they need to produce the materials for a successful cross-channel campaign.