When I talk about content velocity, I tend to focus on the relationship between the marketer and the creative, looking at how the marketer engages with the creative or agency to get the content they need to produce the materials for a successful cross-channel campaign.
At Symposium this year, we’ll share some great examples of technology that will go way beyond product demonstrations, to showcase how well-known brands from around the world are actually taking advantage of new capabilities that are live and ready for use.
Marketers today are focusing on the customer experience more than ever, and using data to full effect has become essential. There are big challenges to resolve, however, in making this a reality – new processes, data alignment, and integrated platforms.
Over a decade ago, a savvy marketer in the advertising world would have been described as ‘creative’. In today’s digital world however, a successful marketer is someone that is not only creative but who also understands data.
Sneaks is always a popular session at Adobe Symposium. If you’re not familiar, it’s where our engineers and developers give us all a preview of what they’re cooking up in Adobe’s research labs.
Marketing campaigns can no longer target a single channel. Your customers typically reside across several channel areas so that’s where you need to be.