Adobe Digital Dialogue

October 16, 2017 / Digital Marketing /

Focus on what matters when tracking your content marketing

Measuring return on investment (ROI) is a sensible thing to do when you have to allocate scarce resources with constantly tight budgets.

Southeast Asia’s most powerful brands share their transformation stories

Digital heads from globally recognised brands DBS Bank, StarHub and Discovery Networks Asia Pacific sat down with Adobe’s APAC strategy leads at the recent Adobe Experience Forum to share anecdotes on their digital transformation journey, and its impact on their business and customer experience.

October 5, 2017 / News & Reports /

Adobe Korea and Lotte Rental: Preparing for the future

Korean leasing business Lotte Rental has chosen to ‘stand out’ by partnering with Adobe for Myomee, their new consumer lifestyle platform.

October 5, 2017 / Digital Education /

Helping India’s education system to digitise

The ubiquity of mobile devices, in conjunction with the fact that two-third of India’s population is under 35, is providing the impetus for businesses and institutions all over the country to digitise.

September 8, 2017 / Creative Business /

Creative director Chris Doyle on the power of small agencies

Internationally recognised designer Chris Doyle received this little piece of advice when opening his own agency – never call yourself small.

Meet the Wipro Experience Maker: Naveen Rajdev

The rise of e-commerce. Y2K. The personal computer. The smartphone revolution. Social media. How could a single consultancy shepherd its clients through the constantly changing tech landscape of the last 20 years?