Adobe Digital Dialogue

Adobe Symposium India: Experiences Are The Competitive Differentiator

What makes an amaz­ing cus­tomer expe­ri­ence? Adobe Sym­po­sium India brought thou­sands of brands togeth­er to talk data, tech­nol­o­gy, tal­ent and what makes them an expe­ri­ence busi­ness.

March 27, 2018 / Customer Experience /

Only urgency and action will prioritise Customer Experience in 2018

Cus­tomer Expe­ri­ence (CX) has been a key focus for mar­keters in recent times, so it’s no sur­prise that ‘opti­mis­ing CX’ has been ranked the top mar­ket­ing pri­or­i­ty in 2018.

November 30, 2017 / Digital Marketing /

Retailing 2018: the mobile customer is king

Rapid change in the dig­i­tal mar­ket­place may give some retail­ers anx­i­ety, but a clos­er inspec­tion reveals how close retail­ing remains to its roots.

Adobe Think Tank – The role of people in the future of work

Our work­ing lives have changed dra­mat­i­cal­ly in just a few years. There’s the explo­sion of tech­nolo­gies such as col­lab­o­ra­tion tools, cloud com­put­ing and automa­tion, for a start. We com­pete in a glob­al mar­ket­place and are now just as like­ly to work under con­tracts than in tra­di­tion­al, full-time posi­tions.

Adobe Asia Pacific Think Tank: The transformation of the work experience

Just as cus­tomer expe­ri­ence can dri­ve busi­ness per­for­mance, employ­ee expe­ri­ence also plays a piv­otal role in the well­be­ing of an organ­i­sa­tion.

From digital silos to personalised audiences: How to achieve digital maturity

Accor­dant and nab­trade, NAB’s online invest­ing plat­form, dis­cuss how they stream­lined nabtrade’s busi­ness to achieve dig­i­tal matu­ri­ty by imple­ment­ing Adobe Mar­ket­ing Cloud and Adobe Adver­tis­ing Cloud