Marketing campaigns can no longer target a single channel. Your customers typically reside across several channel areas so that’s where you need to be.
Digital technology has completely changed the way companies do business and amazing customer experiences have become an essential marketing tool for those that want to remain industry leaders.
One thing that has remained constant across every type of industry is that digital analytics is not yet given its due importance when it comes to data science.
As I travel around Australia and attend regional meetings with customers and partners, there is one thing I notice that has become very clear – organisations embracing digital technology and investing in transformation are pulling ahead of their competitors.
For marketers, the digital landscape is changing too quickly and across too many fronts to stay ahead in all areas of expertise. In fact, this is an understatement. There is more change now, across more aspects of technology and process than at any other point in history.
Australia’s long election campaign presents an opportunity for the major parties to outline their digital strategies for citizen engagement.