What makes an amazing customer experience? Adobe Symposium India brought thousands of brands together to talk data, technology, talent and what makes them an experience business.
Customer Experience (CX) has been a key focus for marketers in recent times, so it’s no surprise that ‘optimising CX’ has been ranked the top marketing priority in 2018.
Rapid change in the digital marketplace may give some retailers anxiety, but a closer inspection reveals how close retailing remains to its roots.
Our working lives have changed dramatically in just a few years. There’s the explosion of technologies such as collaboration tools, cloud computing and automation, for a start. We compete in a global marketplace and are now just as likely to work under contracts than in traditional, full-time positions.
Just as customer experience can drive business performance, employee experience also plays a pivotal role in the wellbeing of an organisation.
Accordant and nabtrade, NAB’s online investing platform, discuss how they streamlined nabtrade’s business to achieve digital maturity by implementing Adobe Marketing Cloud and Adobe Advertising Cloud