Adobe Digital Dialogue

Get your message to your customers across channels

Marketing campaigns can no longer target a single channel. Your customers typically reside across several channel areas so that’s where you need to be.

The ultimate customer experience

Digital technology has completely changed the way companies do business and amazing customer experiences have become an essential marketing tool for those that want to remain industry leaders.

June 27, 2016 / Analytics /

Data Science and Digital Analytics

One thing that has remained constant across every type of industry is that digital analytics is not yet given its due importance when it comes to data science.

June 24, 2016 / Customer Experience /

It’s the experience that counts

As I travel around Australia and attend regional meetings with customers and partners, there is one thing I notice that has become very clear – organisations embracing digital technology and investing in transformation are pulling ahead of their competitors.

June 7, 2016 / Customer Experience /

Engagement through stand-out content

For marketers, the digital landscape is changing too quickly and across too many fronts to stay ahead in all areas of expertise. In fact, this is an understatement. There is more change now, across more aspects of technology and process than at any other point in history.

May 27, 2016 / Digital Government /

Digital experiences matter in the public sector too

Australia’s long election campaign presents an opportunity for the major parties to outline their digital strategies for citizen engagement.