At Symposium 2016, the biggest marketing technology event in India, the team at Adobe Digital Index (ADI) took a look into the nation’s digital future, and released the Best of the Best 2016 report for India. Led by Tamara Gaffney, Principal Analyst, Adobe Digital Index, the report showcases some of the latest digital trends in the Indian marketplace, along with a range of insights to help brands better understand where the next wave of digital transformation could be.
At Symposium 2016 held in Mumbai on April 28, we spoke to Tamara Gaffney, Principal Analyst, Adobe Digital Index, about the future of digital marketing and how brands can be better prepared. Here are her 7 predictions for digital marketers.
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Upon implementation of eSign services, the SMRT team saw an immediate impact with documents being sent electronically. The Adobe e-signature solution enabled SMRT to quickly restart approval processes to accommodate changes. SMRT was better equipped to keep track of the documents, and the respective workflows.