Getting ROI from your 2013 Digital Marketing Investment

That was the underlying theme of Adobe’s Digital Marketing Forum that was held last week in Singapore. Regional experts Ali Bullock, Head of Communications for World Wildlife Fund Hong Kong, Damien Cummings, Regional Marketing Director, Digital and Social Media for Samsung Asia and Marco Ryan, Managing Director ASEAN for Accenture Interactive were the highlighted guest speakers and shared a wealth of anecdotes, insights and words of wisdom. We also heard from Adobe’s Marc Gagne, Senior Director Digital Marketing, APAC, Nicholas Smith, APAC Chanel Sales Manager,Siva Ganeshanandan, Director, Digital Marketing Suite APAC and Julie Cleeland Nicholls, Director of APAC Communications

Marc Gagne kicked off the event by discussing the concept of ‘the digital self’ and how our avatars help marketers to better understand consumers wants, needs and desires like never before. This allows companies to create a highly personalized experience, deliver uniquely targeted advertising and gain a deeper understanding through analytics and data.

Damien Cummings then took the stage to present on Samsung’s LASER digital strategy. He explains how marketing has gone beyond campaigns into an “always on” framework for marketing, integrating social media into everything the brand does and the challenges around implementing e-commerce for Samsung who has a strong retail go-to-market strategy.

Is 2013 the year of mobile? Nicholas Smith certainly thinks so, and he shared the latest mobile marketing trends in APAC and explained how getting mobile strategy right can make it the glue between the digital and the physical worlds.

Being able to predict the returns on your advertising spend changes how you allocate your budget. This information is pivotal to marketers and Adobe’s Siva Ganeshanandan took us through the new technology on offer that provides the capabilities to do this.  WWF’s Bullock followed and shared his insights into the best social marketing strategies to increase returns on engagement and build value. Ali also talked about Adobe Social and how it has been a critically important in managing his social communities first at Cathay Pacific and now at WWF.

ASEAN is the place to be for digital marketers due to abundance of opportunity: so said Marco Ryan in his closing keynote for the event. ASEAN has the highest penetration of Digital Natives in the world, the highest availability of mobile devices and an appetite for social media and online gaming which makes this region a treasure chest of opportunity for digital marketing!

The event finished with an interesting and engaging panel discussion with our distinguished guests speakers, Adobe experts and digital marketing peers as they shared their insights, experiences and best practices around digital marketing strategies and tactics.

Panel discussion (from left to right) with Marco Ryan, Nicholas Smith, Ali Bullock, Damien Cummings and Siva Ganeshanandan.

With over 130 delegates in attendance, interesting case studies and insights were shared and exchanged.  Be sure to look out for the event next year and sign up early as seats are limited.

Please feel free to email or leave a comment if you are looking for further information about the event or Adobe products, we’d love to hear from you!

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